I’m a partner with Strategy& Middle East and a member of the firm’s Entertainment and Media team. With over two decades of consulting and P&L management experience, I've navigated the intricate landscapes of digital, media, and publishing industries across the region.My forte lies in vision and strategy formulation, strategic planning, digital transformation, partnership and JV development, public–private partnerships, institution building, change management, and new business/product development. These skills have been honed through diverse engagements over the years, both within Strategy& and during my tenure in industry.Having initially joined Strategy& in 1999 as an associate in the Telecom practice, I later ventured into industry roles where I gained valuable insights into the media, education, and digital publishing sectors. Noteworthy among my endeavors is the establishment of high-growth ventures like Intigral, a pioneering triple-play platform, contributing to Pearson's regional shift towards digital education services, and spearheading the post-merger integration of Webedia Arabia, a digital entertainment platform targeting Arab audiences.