•Metra the second largest distributer in the ME for name branded such as Lenovo, HP, Dell & Apple• Set budgets, developed budget reporting and negotiated credit arrangements with financial companies, suppliers and customers• Developed and managed relationship with global sourcing partners (USA, China & Singapore) such as Wistrin Digital, Toshiba & Triplite• Frequently negotiated and made multi-million dollar procurement decisions

• Assigned volume distributers, channel partners and power retailers, taking into consideration the business size and market segment to be covered• Designed programs for channel partners to drive growth of distributer and channels businesses• Monitored sales activities, acting as a central point of contact for all partners

• Drove Acer's Commercial products line through distribution channels • Reported to Acer’s manufacturer on a quarterly basis, providing sales forecast and pricing• Established and updated procedure for channel partner program and organized trainings for Sales and Technical personnel on Acer products

• Managed a budget of $60 million and team of 28 employees• Designed and implemented strategic marketing and business development measures to optimize sales, volume distribution and customer service• Conducted regional performance reviews by devising performance measurement parameters, and effecting strategies and measures to address shortcomings

• Complied with corporate requirements and led commercial negotiations• Drove growth through day-to-day management of significant commercial issues• Developed sound business relationships with customers, suppliers and stakeholders

- Developed and implemented an integrated range of marketing concepts, methodologies and sales strategies. - Conducted product overview presentation to the clients with emphasis on the new products. Set up sales routes, identified prospective customers and followed up with them. - Managed sales and operating budgets, monitored performance to budget parameters. Controlled DPE (Direct product expense). - Spearheaded marketing initiatives and promotions to create sales openings. Responsible for all publicity, advertising, direct mail, catalogs, exhibits.