• Oversee and manage the deployment of merchandisers across Egypt for all sales channels. • Develop and implement journey plans for all merchandisers, including route frequency and visit schedules. • Analyze the efficiency of CCH’s merchandising system and assess its impact. • Monitor the performance of the Route-to-Market merchandising strategy. • Regularly update the merchandising agency database as required. • Participate in financial initiatives to evaluate the national implementation of the merchandising model, regionally and nationally. • Monitor and manage the seasonal merchandising budget. • Maintain inventory, ensuring shelves and cooling equipment are stocked with Coca-Cola products. • Display and organize products according to Coca-Cola Hellenic planogram (PICOS) in outlets. • Plan and develop merchandising strategies that balance customers' expectations and company's objectives • Analyze sales figures, customer's reactions and market trends to anticipate product needs and plan product ranges/stock. • Collaborate with buyers, suppliers, distributors and analysts to negotiate prices, quantities and timescales • Maximize customer interest and sales levels by displaying products appropriately. • Produce layout plans for stores and maintain store shelves and inventory. • Remain up to date with industry's best practices • Working closely with visual display staff and department heads to decide how goods should be displayed to maximize sales • Responsible for coding and definition system. Key Achievements: • Translated the merchandisers’ application from Russian to Arabic. • Led the Time Motion Study Project. • Spearheaded the Image Recognition Comply System Project. • Selected and onboarded five vendors for a strategic project. • Negotiated vendor contracts, reducing commission rates and adjusting invoice payment terms.

Review and enforce plant standards, auditing in areas of maintenance as ( MTBF & MTTR ), production as ( OEE & P2P & USLE ), Warehouses management, Purchase management, Human resources, Fleet & security.Perform plant audit strategies and ensure adherence to all plant internal operations and evaluate all procedures to maintain accuracy with all internal standards & ISO standards NAFSA Requirement & Safety Requirement.

• Review and enforce Depots’ standards, auditing in areas of Commercial department as (Market visit) to ensure & reviewing Commercial SOPs (Product Price – Matching balances with customers – Electronic printed invoices) • Warehouses, Human Resources, Fleet, Security. • Reviewing and enforce compliance with standards or regulations "NAFSA Requirement" (Checklist Methodology)• Reviewing and enforce compliance with standards or regulations "Safety Requirement"

• Responsible for the overall sales strategy of assigned area and routes.• Monitor daily activities of salesman and follow up on sales progress and accomplishments.• Conduct regular meetings with the Area Sales Managers for feedback on status of sales.• Check expired goods, cash shortages on daily basis and ensures payments collection.• Establish and maintain good contact with all customers and maintain updated Customer details.• Generate daily and monthly status reports regarding the overall sales achievements and also competitor activities.• Coordinate and implement sales targets set by the department head, prepare sales statistics and related forecasts.• Ensure proper implementation of sales campaigns / promotional activities.• Ensure proper implementation of company policy on financial and sales related matters.• Promoting new products and any special deals• Advising customers about delivery schedules and after-sales service.• Ensure all customer data integrity is continually updated and correct.• Ensure that all routes under his supervision have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.• Review daily the service levels and sales volume and wastage performance by route.• Responsible to ensure the correct visibility and display of products in all outlets is as per the company agreed standards.• Responsible for the investigation and control of non-compliance to company standards and policies.

Tourism Sector Head ( Red Sea Government ) - Egypt