💡 I have always been fascinated by the phenomenon of transformation of individuals, organizations, companies, countries...▶️ During the first 15 years of my career, it is through branding that I have helped my clients transform their identity, their positioning, their business. I have patiently used all the disciplines of brand strategy - packaging, commercial architecture, corporate design, marketing, strategic planning, advertising, etc. - to enable companies to innovate, recruit talents, conquer new markets, enlarge their business…✅ Then, with the same passion for transformation, I dedicated the next 10 years of my life to corporate social responsibility, which I discovered when I moved to Switzerland, and which I approached primarily through Quality management, business analysis and digitalization, because I wanted my Clients' ethical commitments to be truly and sustainably integrated into the heart of their economic models, of their governance and management systems, of their business processes, of their professional practices, etc.💖 With GlobalEthix, I wanted to bring together these two areas of expertise in order to provide companies, administrations and territories with a comprehensive solution to support their economic, social and environmental transformation. A holistic value proposition, able to impacts both their organization and their brand. Because if it is through governance and processes that sustainability must be operated if we want it to be real and lasting, it is also thanks to the brand that ethics manages to create perceived value, good reputation, stakeholder support, and positive impact ….