Karim Mobayed Email & Phone Number

Amsterdm

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Managing ATL / BTL / Digital / Campaigns for FMCG, Banking, Toursim and Auto sectors for the gulf region. Unilever - Middle EastDubai Tourism HSBC Nokia - Middle EastEssity Tena - Middle East

United Arab Emirates

Managing ATL / BTL / Digital / DM activations Ford / Lincoln -Select nameplates -After sales Unilever Brands-Unilever brand -Knorr -Clear -Axe-Lipton -Dove -Pond's -Fair & Lovely-Vaseline -Unilever Food Solutions-Lifebuoy -Lux -Clear-Tresemme-SunsilkMars-Snickers -Galaxy -M&M's -Bounty SCA -Tena Bahlsen -Pick Up 2013 - 2014 Microsoft Digital Content… Show more Managing ATL / BTL / Digital / DM activations Ford / Lincoln -Select nameplates -After sales Unilever Brands-Unilever brand -Knorr -Clear -Axe-Lipton -Dove -Pond's -Fair & Lovely-Vaseline -Unilever Food Solutions-Lifebuoy -Lux -Clear-Tresemme-SunsilkMars-Snickers -Galaxy -M&M's -Bounty SCA -Tena Bahlsen -Pick Up 2013 - 2014 Microsoft Digital Content Manager Show less

Uae - Dubai

SUMMARY• Launch and manage social media presence on Facebook, twitter and other websites.• Identifying, interpreting, and capitalizing on social media trends to determine new opportunities and competitive prospects. • Earned the highest rank fromAudi Middle East,for the development, implementation and management of the social media platform of Audi Abu Dhabi – Audi Middle East conducted this evaluation on the social media platforms of all dealerships in MENA and… Show more SUMMARY• Launch and manage social media presence on Facebook, twitter and other websites.• Identifying, interpreting, and capitalizing on social media trends to determine new opportunities and competitive prospects. • Earned the highest rank fromAudi Middle East,for the development, implementation and management of the social media platform of Audi Abu Dhabi – Audi Middle East conducted this evaluation on the social media platforms of all dealerships in MENA and GCC end of 2012• Responsible for the agency-client communication and relationship. • Creating suitable content according to client requirements, whilst suiting to the different social media sites.• Participating in creating and implementing successful social media campaigns & brand activities. • Development and implementation of Facebook Ads (Booking, Bidding, and Reporting) • Working closely with other marketing, PR and media organizations, to ensure tight integration of all social media programs and initiatives with the overall Brand communication strategies. • Setting strategic structure and the workflow of all newly aqquired accounts. • Ensure proper messaging is being executed online and relevant to specific goals of communites and generating top-line revenues.• Support and protect local and recognized Brands by ensuring positive messaging is maintained in community.• Establish consistency of messages across multiple networks. • Develop short-term and anual social media strategies, set objectives and benchmark results. • Manage online discussions by listening to users, reading between the lines, and responding in a timely manner to user’s needs and requests. • Prepare reports to update internal staff on usage statistics. • Perfomance reporting and providing proper feedback to client Show less

Improved my understanding of the Media industryDiscovered Clients and analysed their competitorsPrepared Agendas and assisted in meetingsObserved and practiced on how to use sales tools effectively Followed up with clients and updates

Bachelor'S Degree, Marketing, 3.22

Activities and Societies: Intern/ Assistant (Sales and Marketing activities) January - June 2012. Graduated with honors from the school.

Education record