o Co-ordinating marketing campaigns with sales activities.o Monitor and report on effectiveness of marketing communications.o Developing the marketing strategy for new and existing productso Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.o Guiding the day to day activities of the marketing team.o Undertake continuous analysis of competitive environment and consumer trendso Using the full marketing mix for the company’s marketing communicationso Developing advertising opportunities, which can involve placing adverts in national, regional and specialist publications.o Managing the production of marketing materials, including leaflets, posters and flyers - this can involve writing and proofreading copy, and liaising with designers and printers.o Arranging for the effective distribution of marketing materials.o Maintaining and updating databases.o Organizing and attending events and exhibitions. o Carrying out market research and customer surveys to assess demand, brand positioning and awareness.

o Manage the day to day tasks, handling staff and business requirement.o Build and maintain effective relationship with customers to implement the retail proposition and achieve defined goals/objectives.o Act as point of contact for customers and especially for new customers, answer their queries and provide information about various products and services offered by the Bank within specified turn-around time to ensure customer satisfaction.o Manage customer requests for: account opening, service subscription, utilizing the ATM and SST machines.o Review the application/agreement and verify customer information.o Cross-promote products/services to customers and leverages on existing customer base to improve profitability while driving customer retention.o Manage to Prepare/generate statistical reports according to prescribed schedules so that all relevant parties are assured of the integrity of transactions.o Ensure all documents related various transactions are filed (hard/soft copy) and archived. Follow document retention and disposal procedures, ensuring minimal discrepancies and loss of information.o Generate sales leads.o Ensure all retail policies and bank guidelines are complied with, conform to risk policies and procedures, including those related to confidentiality and privacy to ensure regulatory compliance.

o Conduct market research, for example using customer questionnaires and focus groups; contribute to, and develop, marketing plans and strategies.o Maintain and update customer & competitors databases.o Source advertising opportunities and placing adverts in the print press.o manage the production of marketing materials, including leaflets, posters, flyers, newsletters, etc.o Arrange effective distribution of marketing materials.o Organize and attend events such as conferences, seminars, receptions and exhibitions.