Established E-Commerce strategy and department, taking on P&L responsibilityLed the development and launch of E-Commerce Platform across six markets, generating significant additional revenue while maintaining support from key stakeholders across multiple departmentsRelaunched Tavola’s loyalty program and integrated customer profiles across E-Commerce and in-store POSNegotiated and entered agreements with online third-party marketplaces and oversaw merchandising and fulfillment activitiesFormed content development teams and shifted the marketing strategy to digital and content generationLaunched successful marketing partnerships with various companies operating in TV and Media, Events, and FMCG industriesImplemented marketing processes and procedures for inter-departmental activities

Initiated and led “Building Blocks” process - systematic approach to working closely with distributors and sales and marketing teams to build detailed sales forecasts, reducing forecast variance by over 50%Implemented monthly analysis of trade efficiency practices at an outlet level, allowing for trade spend reductions by 15%Forecasted and analyzed key account sales for multiple countries, leading to significant marketing spend savings in revised agreements

Developed financial models and monthly presentations used by General Mills Europe senior management to make and amend distribution agreements and revenue and profit forecast decisionsAnalyzed and presented recommendations on SKY and segment mix within brands, leading to margin improvements of up to 3%