Leading Marketing & Corp Comms at Intigral, which is a STC-owned digital media entity; one of the fastest growing entertainment company in the Middle EastLooking after audience growth and amplification of Intigral OTT platforms (stc tv, Jawwy TV and Dawri Plus) in MENA regionLeading a team of 25 passionate and motivated members across Brand and Communications, Customer Engagement, CVM, Social Media Management, Performance and Insights, Content Marketing, and Paid Media

Leading the roll-out of Dawri Plus from inception to being # 1 OTT platform for live streaming of football in KSA7 digits MAUs and growingProduct innovation and user relevance is at the heart of the DigiSports journey we build for our fansWinner of 'Sports Innovation' at Broadcast Pro Summit 2016Winner of 'Best App in MENA' at MENA Digital Awards 2017Winner of 'Best Digital Strategy' at Broadcast Pro Summit 2017Winner of 'Best Sports Digital Platform' at SPIA 2018

Development of digital strategies for sports rights holders - areas of work include product and brand activations built around sports media/content/sponsorship rights. Multi-screen product and marketing management (i.e., mobile/web, applications, IPTV, OTT)Manage end-to-end sports-centric execution (i.e., content acquisition, set up of production/publishing operations, contract negotiations, product development, technology supervision, marcom, distribution)Negotiate and source a wide array of sports media content with local and international providers (Manchester United, ADS, Perform, Motorvision, Real Madrid, Inter Milan, IMG, Goal, SRMG, AFP, etc...)Relevant examples include:Bidding and acquiring the exclusive digital rights for the Saudi Professional League - followed by the launch of Dawri Plus (Unique/innovative football platform in the Arab world)Development of five-year sports sponsorship and activation strategy for a global telecom operatorLaunch of the first-ever official Manchester United application.Launch of multiple official applications for the top football clubs in KSA.Fantasy and Predictor gaming platforms

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Advised STC in the acquisition of a 25% stake in Malaysia's Maxis Communications for USD 3.0 billion and the acquisition of a 35% stake in Oger Telecom for USD 2.6 billion; advisory activities covered full-fledge commercial and regulatory due diligencesDeveloped the business plan, strategic roadmap and corporate governance structure related to the Joint Venture of nine telecom retailers and distributors in Saudi Arabia; merged entity (Sale Co) is amongst the largest telecom wholesalers/distributors in the Arab worldDeveloped the business plan for the direct investments arm of a National Oil Company; engagement included articulation of the investment strategy (incl. focus, boundaries, value creation levers, portfolio structure) and design of the associated business model and operating structureDefined the corporate real estate strategy of a large telecom operator; activities included defining the role of real estate portfolio within corporate strategy, identifying strategic options and value extraction potential, defining the business/operating model for an in-house real estate asset management entityDetailed the operating model of a Saudi family-holding and its relationship vis-à-vis its OpCos; work included design of organization structure and key processes as well as institutionalization of Holding – OpCos interaction (i.e., cost allocation mechanisms, Service Level Agreements, decision rights)Formulated MTN-Cyprus retail strategy and developed accordingly the business case for the acquisition of Infotel, a leading Cypriot technology retailerDesigned and implemented large operational improvement programs (performance management, sales planning), policies/processes in the sales, and customer care departments of a Saudi mobile operator