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• Strategic PR– Develop and execute strategic PR and communications strategies to improve brand value across MEA • Online and offline visibility- Increase online and offline presence and enhance product awareness through creative engagement with content creators• Community of interest- Build a community of interest including gamers through online and offline gaming competitions in MEA• Engage across internal stakeholders to ensure PR strategies are business-relevant and effectively implemented

LG Electronics is a global innovator in technology and manufacturing of premium electronics products including LG SIGNATURE and LG ThinQ, featuring artificial intelligence. The company operates in 140 locations.• Establish 360° PR and communication strategy across MEA region covering 10 subsidiaries: Gulf, Saudi Arabia, Levant, Kenya, Nigeria, Turkey, Maghreb, Algeria, Turkey and South Africa.• Support achieving HQ communications objectives across the MEA region, with a localized content and tone of voice• Manage and guide the PR agency task delivery • Increase brand awareness for LG Electronics and LG SIGNATURE the ultra-premium brand of the group, through creative communication campaigns

Sept PR is a leading luxury brand communications and events agency in the Middle East, offering innovative solutions across fashion, beauty, fine jewellery lifestyle and hospitality brands. The agency clients includes LVMH Hospitality Group: Cheval Blanc Randheli, Hyatt Group, Benefit, OKKU, Dubai Golf, Amanda Navai, Physique 57.• Lead and develop creative 360 degree PR campaigns including events, social media strategies and annual plans to meet client’ KPIs• Work with targeted key regional influencers to increase brand’s awareness• Strengthen Media relationship across the GCC for Arabic and English outlets including TV, print and digital platforms• Manage Media coverage and select appropriate content for each market and media platform• Leverage clients’ exposure by supporting their CSR initiatives, and campaigns• Handle crisis communication • Measure and optimize content on a regular basis, including monthly reports• Pitch for new business opportunities

Alliances is a listed real estate group and the biggest developer in Morocco, specialized in golf resorts and luxury projects.• Identifying and appointing strategic partners in Morocco, UK, UAE, Sweden, France, Belgium, Italy, and Russia• Developing and leading major project launches through 360 degrees marketing strategies including exhibitions, private events, and PR in different markets• Maintaining and developing a strong professional relationship with media, manufacturers, partners, clients and external suppliers• Planning and executing annual marketing budget for international markets, • Negotiating partnership contracts’ terms• Increased sales by 10% through the creation of a new department “B to B”, and effective marketing strategies

•Strengthened business ties between Morocco and Great Britain, by promoting and encouraging UK investment in Morocco,•Promoted the British Chamber activities through PR strategies, print advertising, and online marketing,•Planned and coordinated key events including exhibitions, seminars and trade shows,•Organized overseas visits including trade missions, conferences and B to B meetings in the U.K, to help Moroccan companies approach the U.K market, and seek for future partners,•Contributed in various business partnership, and MOUs.•Organized regular conferences and round tables debates on topical subjects, in the UK and Morocco.

Al Qandeel is a leading real estate developer offering luxurious projects in Oman, and abroad•Head a Team of 5.•Directed, planned and executed 360 degrees Marketing strategies in Oman, UAE, Saudi Arabia, Qatar and Bahrain including PR, private events, referral, exhibitions, mobile marketing, SEO, direct mail, print advertising, and social media.•Undertook negotiations with different agencies and PR companies.•Planned and executed annual media strategy and budget.•Conducted market research.•Increased sales by 30% through innovative and strong marketing campaigns.