Kari Bush Email and Phone Number
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With over 18 years of experience in various industries, including healthcare, senior living, construction, technical textiles, and security RFID, I am a seasoned marketing leader with a passion for creating and executing impactful marketing communications and trade show strategies. I currently serve as the Associate Director of Marketing, Oncology at HMP Global, where I oversee the development and implementation of marketing plans for oncology and senior living related events, publications, and digital platforms. I also oversee the external facing events HMP Global participates in. My core competencies include brand management, content management, industry analysis, agency management, social media management, and website management. I have a proven track record of increasing attendance, revenue, and engagement for trade shows and conferences, as well as producing high-quality promotional materials, newsletters, press releases, and digital media. I also have extensive knowledge and experience in the oncology and RFID security field, which enables me to deliver relevant and valuable content and programs to those communities. I hold a Bachelor of Science degree in Commerce and Business Administration from The University of Alabama, with a minor in Public Relations, Advertising, and Applied Communication.
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Associate Director Of Marketing: Oncology, Senior Living & Cardiovascular Event PortfoliosHmp Global Jan 2023 - PresentMalvern, Pa, Us
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Senior Manager, Marketing Communications - OncologyHmp Global Nov 2020 - Jan 2023Malvern, Pa, Us
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Freelance Marketing ConsultantFreelance, Self Employed Aug 2019 - Nov 2020London, GbConsulting small businesses on marketing, social media and website management -
Brand Manager - SakreteOldcastle Apg May 2017 - Apr 2019Atlanta, Georgia, UsResponsible for developing tactical plans to strengthen the brand and competitive positioning while accomplishing monthly KPI goals. Manage visual, written and spoken elements of the brand to ensure consistency through sales and marketing materials and messages. Oversaw multi-channel advertising with strategic agencies spanning print, digital, social media, to target purchasers and Influencers. Improved sales support tools by providing presentations, quarterly brand infographics, sales/tech sheets, collateral, retail POP. Establish and manage relationships with internal and external Retail marketing teams and agency partners. Develop and manage annual brand and project budgets while staying within or below budget. Website management - evaluate and improve functionality, ease of use, and content. Implemented brands first mobile app. Develop trades show strategy for World of Concrete and smaller independent trade shows resulting in a 10% increase in visitors at WOC in 2018. Launch new product lines: including creating new collateral, product names, website, and bag design. -
Marketing And Conference ManagerMesse Frankfurt North America Apr 2014 - May 2017Atlanta, Ga, UsIncreased the 2016 Texprocess Americas Trade show attendance by 29% over the 2014 editionIncreased the 2015 Techtextil North America trade show attendance by 39% over the 2013 editionGrew the 2014 Techtextil North America and Texprocess Americas Trade Shows attendance by 45% over the previous show in 2012.Assisted in being awarded the 2014 Trade Show Executive Fastest 50 for increase in attendance and exhibit space for Techtextil North America and increase in attendance for Texprocess Americas.Brand Management of the design, layout, production and distribution of all promotional literature (printed and electronic) – including, but not limited to postcards, advertisements, surveys, attendee brochures, seminar schedules, fact sheets, on-site daily schedules, newsletters, VIP invitations, web banners, post show review and ensures all pieces comply with corporate identityShow development strategy in combined effort with the Show DirectorProgram and Project Management of the following: Annual Symposium Program including but not limited to program planning, forming advisory council, and logistics for 10-22 sessions with 30-100 speakers. Exhibitor Press Tours Annual Graduate Student Poster Program including but not limited to creation of application forms, signage, and developing relationships with advisory council members and participants. VIP Lounge for Attendees and Press Organize Press Conference and develops/maintains relationships with key press in the industry Oversees and streamlines the development, design and production of Show Directory Oversees mobile app and social media for company trade showsArt Direction of all show signage with the help of the internal graphic designersProduces and distributes all Press ReleasesSelect, negotiate advertisements for International and Domestic Shows based on budget provided by country or brand. -
Assistant Marketing ManagerMesse Frankfurt North America Jan 2014 - Apr 2014Atlanta, Ga, UsEnsured all Media and Marketing plans are executed and updated in a timely mannerStarted the first annual Graduate Student Poster Program Maintained and updated production schedule Worked directly with company partners and associations on show programsCo-launched first Mobile App for company trade show
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Marketing CoordinatorMesse Frankfurt North America Feb 2013 - Jan 2014Atlanta, Ga, UsDevelop the design, layout, production and distribution of all MFI promotional literature (printed and electronic) – including, but not limited to postcards, advertisements, surveys, attendee brochures, seminar schedules, fact sheets, on-site daily schedules, newsletters, VIP invitations, web banners, post show reviewMaintain/update production schedules and monthly analysis Web Usage ReportsCreation of purchase orders for contracted vendorsAssisted in managing Media Plan and budgeting for two co-located trade showsManages all insertion orders for advertising- digital and printAssisted in attendee communications, organizational projects, industry research and updates, and timelinesDistributed visitor promotional materialsWork with IT Manager on maintaining a clean, attractive and updated websitePrepared and submitted all post show attendee data for import into SalesLogixWorks directly with company partners and associations on show programsEnsure that all printed and electronic marketing collateral comply with Corporate Identity Guidelines
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Marketing Manager And Trade Show Manager1St Choice Security Solutions, Inc. Mar 2009 - Apr 2012Peachtree City, Ga, UsCrafted and built brand including logo, promotional marketing tools, official correspondence, and business cards Responsible for Brand Awareness through literature, advertising and website Created new product releases for Industry magazines and websitesCoordinated all trade show activities and speaker events (Hotels, flights, shipping, meals, setup/tear down, meetings, product/literature)Worked closely with company partners and President and assisted in providing sales opportunities to the sales teamResponsible for CRM ApplicationsEstablished and managed Marketing Trade Show budget -
Marketing And Tradeshow ManagerAaid Security Solutions Feb 2006 - Oct 2008Responsible for maintaining AAID websiteDesigned stationary, business cards and a new website template, company literature and product manualsPrepared and sent out customer response mail-outsAccountable for Brand Recognition in different media outlets including print and online publications and industry associations Created and placed all AAID new product ads and company releases in selected Industry PublicationsResearched and collected industry media publication information, competitor advertising and marketing materialsAssisted President and Regional Sales Managers in generating sales opportunitiesManaged all Trade Show Activities, Budgets and logistics with partner companies for participation in trade showsResponsible for customer service and customer relations
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Tradeshow ManagerVuance Inc. Jan 2008 - Aug 2008UsCreated, purchased and managed all Trade Show Activities for VUANCE and AAIDOrdered and Designed all Trade Show Signs, Booth Display and Booth SpaceResponsible for scheduling employees to work Trade Show eventsAttended all Trade Shows and worked in Trade Show booth while networking with other vendors and key industry playersEstablished and managed Marketing Show budget
Kari Bush Skills
Kari Bush Education Details
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The University Of AlabamaMarketing -
University Of AlabamaAnd Applied Communication
Frequently Asked Questions about Kari Bush
What company does Kari Bush work for?
Kari Bush works for Hmp Global
What is Kari Bush's role at the current company?
Kari Bush's current role is Marketing and Communications | Leader | Trade Shows and Conference Events.
What is Kari Bush's email address?
Kari Bush's email address is ka****@****urt.com
What is Kari Bush's direct phone number?
Kari Bush's direct phone number is +167873*****
What schools did Kari Bush attend?
Kari Bush attended The University Of Alabama, University Of Alabama.
What skills is Kari Bush known for?
Kari Bush has skills like Conference And Symposium Management, Trade Show Planning, Program Budgeting, Teamwork, Event Management, Digital And Print Marketing, Corporate Design Brand Management, Lead Generation, Marketing Materials, Customer Relations, Crm, Social Media Marketing.
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