Kari Maschinski Email & Phone Number

Miami, Florida, Us

Miramar, Florida, Us

Oversaw the development and seamless implementation of highly effective integrated marketing campaigns encompassing digital, content, account-based, and event marketing. This instrumental effort contributed to 100% growth in client acquisition and a 97% client revenue retention rate.Collaborated seamlessly with sales, product, and leadership teams to strategically align marketing initiatives with overarching business objectives resulting in the successful launching of two new areas of virtual healthcare services.Drove the alignment of media strategies with brand and business revenue objectives, resulting in achieving acquisition targets, market share growth, and an optimal balance between short and long-term growth trajectories.Spearheaded the development and documentation of best practices, optimizing operational efficiencies through the implementation of innovative tools and techniques. These efforts elevated execution standards to remain best in class.Directed market research and competitive analysis to uncover trends, opportunities, and customer pain points. These insights led to the refinement of product positioning and messaging, driving more resonant engagement with target audiences.Managed a multi-million dollar marketing budget with precision, optimizing resource allocation to achieve maximum ROI across diverse marketing channels.

Seattle, Wa, Us

- Own brand strategy, development and go-to-market execution for the AmazonCommercial brand- Lead cross-functional development of Amazon private brands strategy for B2B customers through both Amazon Business and amazon.com platforms- Own development of Amazon’s hardlines private brands field marketing strategy, creative content and assets, and training for Amazon Business’ assisted sales team - Lead development of Amazon’s hardlines private brands product and customer lifecycle marketing strategies across all, applicable, owned and paid marketing channels - Lead development of Amazon’s hardlines private brands architecture for B2B business to inform marketing strategies and the product development and innovation process

Seattle, Wa, Us

- Establish standards and analytical frameworks to enable deep dives into acquisition, activation and conversion performance- Develop excel based tools allowing recruitment marketing specialists the ability to combine data from multiple sources (Adobe, Salesforce, manual trackers) to provide detailed, succinct summary of marketing performance by geography and business line- Serve as the primary point of contact for prioritization of new marketing analytics initiatives and projects, working cross-functionally to gather critical information, establish clear roles and responsibilities, develop project timelines, communicate next steps and manage project through completion- Design and enhance campaign and program performance analysis and reporting in support of weekly/monthly/quarterly business reviews and annual operational planning- Design and enhance global processes through creation of business requirements, use cases and wire-frames to support optimization of greater marketing and reporting automation, and centralization to increase performance and investment efficacy- Partner with members of marketing channels, media and creative teams to develop marketing strategies to drive activation and conversion across multiple business lines- Partner with leaders, cross-functional marketing teams, and various business partners to drive strategic and data-driven projects and actions to drive awareness, acquisition, and conversion of candidates to Tier-1 Associate roles in Amazon operational facilities.

Seattle, Wa, Us

Seattle, Wa, Us

- Establish Global Standards for the Starbucks Rewards program (Rewards program strategy, acquisition/activation/engagement guidelines, personalized marketing strategy and standards)- Develop tools/templates to standardize Starbucks Rewards program performance assessment- Consult with International Starbucks markets on new Starbucks Rewards program development (program structure, benefits model, and financial impacts)

Deerfield, Il, Us

• Serve as customer data and insights expert for subscribing vendor-partner community and internal analyst teams• Train and on-board vendor-partners to Walgreens Customer Insight Tool and internal analyst teams• Advise and coach vendor-partners in delivering impactful, actionable recommendations to improve and optimize their business at Walgreens• Advise and coach vendor-partners in developing customer-targeted direct marketing campaigns• Plan, execute and analyze customer-targeted direct marketing campaigns

Atlanta, Ga, Us

• Successfully manage a team of 8 account managers to double-digit growth year-to-date• Champion of Pathways Training Program for New Account Managers• Conduct in-market coaching work-withs with Account Managers to drive their continuous development• Develop promotion/pricing calendars for local independent customers• Solicit and prospect new outlets to drive incremental volume and profit growth• Complete forecast and market analysis to identify volume opportunity and risk• Build and Manage relationships with all customers - both locally and at corporate customer level

Uxbridge, West London, Gb

• Assist Home Market sales team by serving as subject-matter-expert of in-store category development and management• Train and on-board new account managers through Pathways Program• Coached veteran account managers through evolving sales and technology expectations of the account manager role

Uxbridge, West London, Gb

• Managed sales territory to exceed volume and execution goals• Developed promotion/pricing calendars for outlets across Large and Small Store Channels• Served as Team Lead in training/coaching of new account managers

Bs

Data Analytics

Education record