Associate Director - Programmatic
Current- Served as an Associate Director specializing in Programmatic at ADPIXEL MEDIA in Dubai, UAE, leading programmatic advertising campaigns and strategies.- Collaborated closely with clients to define programmatic advertising objectives, establish key performance indicators (KPIs), and develop customized strategies aligned with their goals.- Monitored programmatic campaign performance, analyzed data, and made data-driven adjustments and optimizations to achieve desired results and return… Show more - Served as an Associate Director specializing in Programmatic at ADPIXEL MEDIA in Dubai, UAE, leading programmatic advertising campaigns and strategies.- Collaborated closely with clients to define programmatic advertising objectives, establish key performance indicators (KPIs), and develop customized strategies aligned with their goals.- Monitored programmatic campaign performance, analyzed data, and made data-driven adjustments and optimizations to achieve desired results and return on investment (ROI).- Provided leadership and mentorship to programmatic specialists, fostering a culture of excellence, collaboration, and continuous improvement within the department while staying updated with programmatic advertising industry trends. Show less