Kari E. Mclean, Cmp® Email & Phone Number

Oxford, Oh, Us

Edgewood, Kentucky, United States

Handling marketing & events for this stellar group of financial advisors who work with individuals and families to achieve their goals, today & in the future.

Greater Cincinnati Area

Providing strategic direction, content creation and curation; research and analysis; writing and editing; presentation development, in-kind donation solicitations, and more. Clients include Heritage Bank (KY & OH), Integral (NYC, NY), The American Orthopaedic Association (Rosemont, IL), The Kring Group (Chicago, IL), and The Night Ministry (Chicago, IL).

New York, United States

Content creation and internal initiatives including Integral's Index, a study with The Harris Poll on employee sentiment, attitudes, behaviors, mindset, and experiences.

New York City Metropolitan Area

I'm doing a wide variety of things: collaborating on research efforts, being a SME on content management, digital transformation and marketing strategies, and contributing significantly to client-facing work, focused on employee activation. Read more about our award-winning Integral team here: www.teamintegral.com. See also: www.ioic.org.uk/industry-news/ioic-national-awards-2021-the-winners

New York City Metropolitan Area

Integral is an employee experience agency. As a consultant, I build relationships and create content that raises awareness, engages, informs, and compels people to action. Plus, I get to work with smart, savvy, and very enjoyable people.

Oxford, Ohio

I use social media channels to raise the visibility of the arts in Oxford to engage our community, I also work with donor engagement and fundraising to support multigenerational arts activities and experiences through the Oxford Community Arts Center. A wide array of arts and cultural experiences (and now virtually) help build community and enrich lives. Our programming takes place inside the beautiful and historic Oxford Female Institute, initially built in 1805, on our grounds and gardens, and in community locations. https://oxarts.org/

Cincinnati, Oh

Planned and executed social media strategy, community engagement, and support of fund-raising efforts and initiatives. Worked across departments to obtain buy-in and consensus, planned, recruited, and organized visits for Greater Cincinnati area legislators to client homes as part of March for Meals initiative. Planned, ensured and reported how organization fulfilled qualifying activities for Meals on Wheels participation to obtain full shares of 2018 Subaru Share the Love Event, bringing in nearly $5,000.

Milford, Oh

As a team member at the call center, I conducted marketing research studies by interviewing survey respondents for both consumer and business surveys. Following scripts, I worked to complete the surveys for research studies, and enter responses into a computer.

Chicago, Il

I left The American Orthopaedic Association, our fantastic staff, and inspiring members to focus on getting back to Southwest Ohio area to be closer to my Mom. She’s very active and really engaged in the community; I wanted to be part of that. While I planned my move, I temped part-time at a wonderful place (Music of the Baroque), through Careers in Nonprofits. Some of the things I did there include: • Wrote and delivered speech about Music of the Baroque to the Chicago Chapter of the National Concierge Association• Increased responsive contacts by over 75%, by researching and compiled mailing lists of potential target attendees; followed up with phone calls and emails• Solicited and secured donations via phone and email for raffle package prizes for the yearly gala.

Rosemont, Il

• Developed and implemented integrated MarCom strategies and tactics. Developed key messages for use by internal staff and external leadership. Drove consistent brand message across communications and marketing materials—incorporating digital, print, video, social media, and mobile app.• Involved with communication strategies for individual donor fundraising• Oversaw email campaigns. Determined target audiences, scheduling, frequency. Wrote, copy edited, proofed. Reporting and analysis resulting in content determination, changes in timing and frequency.• Launched Twitter account (@AOA1887); social media planning/posting for Twitter and LinkedIn company page; live tweeting at meetings, increasing audience engagement. • Planned, coordinated, and conducted audience research including focus groups, customer surveys, one-on-one interviews, and social listening to improve message development, selection of communication channels, and timing. • Work with staff and designers to develop advertisements for trade journal• Train, supervise and coach interns/junior staff

Rosemont, Il

• Provide MarCom strategy for 1500 member association • Writing and editing of print and e-communications - including 16-page, 4-color 3x/year print newsletter and monthly e-newsletter, working with executives, leadership, staff, designers, printers, and more. • Initiated, researched, and created AOA’s 125th Anniversary celebration through multiple channels, oral presentations, slideshows, and articles throughout the year. Created historical timeline display (1887-present) for display in Office Headquarters. • As staff liaison to the Education Committee, I developed, managed, promoted, and executed leadership education events—in-person and online. • As staff liaison to Awards Committees, managed awards nomination process, and committee selection process, wrote remarks for award presentations, obtained press coverage for awards and awardees. • Assisted with training and supervision of intern

• Strategic MarCom planning, including: messages, projected outcomes and budget • Developed brand standards, created a cohesive look/language for The Night Ministry's publications.• Planned, supervised, and produced two organizational videos (script work and messaging oversight, identification and coaching of featured key executives and staff, coaching of clients, hired vendor, created shoot schedule,)• Initiated and coordinated community-facing ad campaign on public buses. Conceived, solicited/received signage donation, and delivered window signage to increase mission awareness.• Successfully pitched ~50 new stories over four years, receiving TV, radio, newspaper/online coverage. • Developed talking points and prepped agency spokespersons (staff and clients.)• Planned, developed, and coordinated employee engagement events, including talent shows. • Produced print materials, organizational videos and e-communications• Speech writing and coaching for spokespersons• Extensive experience working with journalists

Chicago, Il

MSI Strategic Communications (now defunct)Office Manager/Training Center CoordinatorMay 1998 - November 1999Meeting planning and office logistics, including hiring and orienting video-camera operatorsBank of AmericaAdministrative Assistant, Middle Market Real EstateDecember 1991 - May 1998Marketing communications and special events support. • Produced and scripted multi-media CD-Rom marketing presentation• Coordinated production of departmental newsletter for customers• Compiled and designed customized informational booklets for customers • Planned and coordinated customer entertainment/eventsVarious Theater Companies Chicago, IllinoisNovember 1986 - December 1991various roles including non-equity stage manager, production manager, assistant to the (union) stage manager, and more. • Managed production schedules, deadlines, and budgets• Recruited, hired, and supervised design staff• Directed daily communications between teams to ensure production quality• Managed and coordinated meetings; guided decision-making process

Master'S Of Science, Integrated Marketing Communications, 3.97

Courses taken included: • Brand Marketing and Communications • Methods of Integrated Marketing Communications • Marketing Communications.

Certificate Of Marketing, Marketing

Activities and Societies: Certificate of Marketing received May 2009.

B.A., Communications & Theater

Activities and Societies: Women's Studies minor, First Student Liaison to the Women's Studies Department.