Kari Mcmullen, Phd, Mba, Ms Email & Phone Number

Bloomington/Normal, Illinois Area

A Marketing Analyst studies information to help their employer or client make informed decisions about their market. They collaborate with strategic business partners to consult and develop complete and concise, research-based communications to internal stakeholders.Additional responsibilities include: • Gather consumer information and examine buying trends to create marketing plans for business partners.• Design surveys that identify consumer preferences and prospective markets for products. • Evaluate consumer feedback and organize it into reports for company use.• Recommend what products will be most beneficial to produce, as well as the design, distribution, and promotion of these products. • Research and interpret findings to create communication strategies and suggestions for business partners.• Facilitate and handle marketing complaints and manage internal communications.• Link business and information technology industry trends and best practices with State Farm strategic goals.

Bloomington/Normal, Illinois Area

A Business Analyst is someone who analyzes an organization's business context, by defining communication needs and recommending solutions that deliver value to stakeholders. They are responsible for investigating business systems, identifying options for improving business systems, and bridging the needs of the business with the use of Information Technology. Additional responsibilities include: • Research, recommend, and document new products, processes, and workflows. • Evaluate procedures to provide technical and business solutions for business partners.• Serve as the primary liaison between business partners and Systems.• Define, analyze, clarify, interpret, and translate detailed business requirements.• Coordinate and execute the development of test cases and analysis of results.• Research and interpret findings to create communication strategies and suggestions for business partners.• Work with vendors and external partners to evaluate products and make recommendations to management in order to meet State Farm’s business needs.• Promote the use of tools and processes for component, project work, and/or support efforts.• Determine the communication needs, gather information, and develop communications that are understandable to the target audience, and work with the Communication Unit when appropriate.• Develop training materials and train business users on strategies, processes, and procedures.• Link business and information technology industry trends and best practices with State Farm strategic goals.• Develop project skills, including data conversion, unit testing, system testing and implementation.• Lead and/or contributes to strategic work (complex work that crosses multiple organizational boundaries).• Possess broad-based knowledge in analyzing potential impact of change to other areas and often guide others in understanding the impact.

Bloomington/Normal, Illinois Area

An Instructional Assistant Professor provides their students with high quality teaching and helps them develop their critical thinking skills. They promote an educational atmosphere where students can meet their expectancies and fulfill their potential for intellectual, emotional and spiritual development. BUS 100 - Enterprise•Theory and practice of private enterprise, including the purpose/structure of functional areas, individual career planning and library research skill development.IB 225 - Understanding the Global Business Environment•Explores doing business in a global environment, including the context of governments, economies and societies.MKT 230 - Introduction to Marketing Management•A managerial approach to the study of advertising, distribution, pricing and product development.MKT 231 - Buyer Behavior•Predicts consumer and organizational buying behavior, while examining impacts on marketing management decisions.MKT 232 - Marketing Research•Examines marketing research methods and techniques while interpreting primary and secondary data. MKT 233 - Foundations of Integrated Marketing Communication (IMC)•Introduces IMC, including brand strategy, management and measurement, overview of promotional mix tools and secondary research tools.MKT 331 - Developments in Integrated Marketing Communication (IMC) Strategies•Covers the use of IMC strategies, including mobile, search engine, digital marketing, product placement, sponsorship and event marketing, etc. MKT 333 - Integrated Marketing Communications (IMC)•Explores the IMC or promotional strategy planning process for real clients using a marketing strategy framework and thorough market/situation analysis. MKT 340 - Digital Marketing & Promotion•Plan, apply, execute and evaluate various tools in Digital Marketing, with a focus on IMC.MQM 200 - Professional and Career Development•Explains the job search process and professionalism related to early career issues.

Bloomington/Normal, Illinois Area

Instructors who teach in Management Development International (MDI) programs combine research-based knowledge with practical application and international experience. The use of dynamic, interactive instructional methods (e.g., seminars, hands-on practice sessions, computer applications, case studies, development of action plans, etc.) make the programs innovative, pragmatic, job relevant and intellectually stimulating.MDI programs provide participants with the knowledge and skills to succeed in a challenging and continuously changing (global) environment.Change Management•The method in which a company implements change within both its internal and external processes.Financial Inclusion•The creation of efforts to ensure all households and businesses, regardless of income level, have access to and can effectively use the appropriate financial services they need to improve their lives. Human Resources Management•Strategic approach to maximizing employee performance by focusing on effective staffing, onboarding and overseeing of the workers within an organization.Public-Private Partnerships•Study of the long-term arrangement between a government and private sector institutions.Social Marketing•Use of commercial marketing concepts, theories and practices to instill changes in people's behavior.Social Media Marketing•The use of social media platforms and websites to promote a product or service.Social Protection Management•The creation and implementation of policies and programs designed to protect and assist those facing conditions of poverty and vulnerability. Strategic Management•Process of setting goals, procedures and objectives to make a company or organization more competitive.

Bloomington, Illinois, United States

An Adjunct Professor teaches courses in fields specific to their expertise. They provide their students with high quality teaching while providing constructive feedback. They promote an educational atmosphere where students can thrive intellectually, emotionally and professionallyBUS 100 - Enterprise•Theory and practice of private enterprise, including the purpose/structure of functional areas, individual career planning and library research skill development.BUS 331 - Marketing: Principles and Management•Explores the functions and activities of the consumer, retailer and wholesaler. Consideration of development of marketing programs including product planning, marketing communications and pricing policies.

Peoria, Illinois

A Business Consultant is experienced and educated in a variety of different types of industries. They possess very specific expertise in the analysis of financial services, marketing procedures, and sales strengths and weaknesses within an organization.Additional responsibilities include: • Complete extensive research of the market by dissecting the industry and predicting potential risks.• Determine the value drivers necessary for incremental growth.• Collaborate with advertising and public relations departments to create a successful and unified plan.• Research, recommend, and document research on consumer behavior and preferences.• Create a most favorable strategic result and to meet consumer needs.• Provide an industry projection by discovering creative techniques for launching and sustaining a business.• Research and analyze the market and industry for potential untapped clients.• Complete an internal Value Chain analysis to understand the company's goals and current behaviors.• Create surveys for both potential customers and past clients, to understand the company's needs and missed opportunities.• Analyze the business needs and recommend various forms of marketing and business strategies essential in growing the company.• Review financial statements to provide the client with various ratio analyses (liquidity, leverage, profitability, etc.).

Morton, Illinois

The Corporate Support Manager is responsible for providing top-tier customer and technical support to clients working remotely using email, phone, chat and videoconferencing to resolve issues. Additional responsibilities include:• Achieve financial objectives: Prepare annual budgets, schedule expenditures, analyze variances, and initiate corrective actions.• Coordinate Enterprise IT objectives, projects, and technology implementations, such as Enterprise Resource Planning (ERP), Mobile Device Management (MDM), and Customer Relationship Management (CRM)• Build and maintain vendor relationships and manage the purchase of hardware and software products.• Oversee troubleshooting, systems backups, archiving, and disaster recovery• Motivate a team of Technical Support Consultants through performance coaching, career planning, and setting educational objectives.• Oversee the administration and maintenance of the company’s infrastructure and company assets (computers, printers, cell phones, tablets, and intellectual property).• Identify and provide standards for gathering information for use in trend analysis and report information to company management (Senior Leadership Team and Board of Directors).• Improve productivity: Recommend changes in tools, training, processes, reporting, and employee engagement.• Primary point of contact for escalating advanced technical issues to external vendors and internal development teams.• Provide statistical analysis regarding call and resolution metrics on a weekly, monthly, and quarterly basis.• Develop action improvement plans to decrease call times and resolve consumer concerns.• Coordinate the administration of the company's Local Area Network (LAN) and Wide Area Network (WAN)• Oversee the administration and maintenance of computer stations and software for company training programs.• Create training videos, knowledge articles, and other communication documents for support and sales staff.

Peoria, Illinois

A Marketing Consultant focuses on developing strategies in order to successfully promote, sell and distribute goods and services to targeted consumers. Additional responsibilities include:• Provide various forms of creative media techniques for launching and sustaining the business (billboard advertisement, press release, social media production, media kit, etc.).• Research the market and industry by completing political, geographical, social, and economic issues analysis, to identify potential untapped clients.• Complete an internal business analysis to understand the company's goals, objectives, risks, and concerns.• Create surveys for both potential customers and past clients to understand client perception and actions needed by primary and secondary publics to increase revenue.• Assemble several focus groups with clients to understand the results of the marketing strategy.• Analyze the business' needs and recommend various forms of marketing essential in growing the company.• Compile several focus groups with clients to understand the results of our marketing strategy.• Focus on brand awareness within the community and surrounding areas.• Research current marketing mix variables and provide resolution on current issues.• Create marketing plan, write and design print for electronic media.• Write content for the website to increase traffic and convert visitors into customers.• Monitor Search Engine Optimization (SEO) and Pay Per Click (PPC) usage to determine outreach to customers.• Focus on social media needs – register for competitive social media networks.• Plan and assist in implementing marketing initiatives of the organization's products and services. • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace. • Provide support and insight in the building of strategic marketing plans and help determine current and future position in the market.

Bloomington/Normal, Illinois

The National Account Executive is responsible for maintaining inventory, protecting the goods and products of an organization, providing customer support, and handling and overseeing all of the day-to-day processes and sales within a given region. Additional responsibilities include:• Achieve financial objectives: Prepare annual budgets, schedule expenditures, analyze variances, and initiate corrective actions.• Assemble staff and decrease employee turnover by recruiting new hires, training employees, and providing critiques about job performance.• Maintain staff performance results by coaching, counseling, and implementing corrective action.• Ensure availability of merchandise by taking regular inventory counts and ordering appropriate merchandise.• Approve contracts and maintain Service Level Agreements (SLA’s) agreed upon between the business and Sprint Nextel.• Formulate pricing policies by reviewing merchandising activities, determining additional needed sales promotions, and studying industry trends.• Study advertising, sales promotions, and display plans to effectively market Sprint Nextel merchandise.• Improve marketing strategy by reviewing current advertising, sales promotions, operating procedures, financial statements and departmental sales records.• Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.• Evaluate operations by calculating various ratio analyses (liquidity, leverage, profitability, etc.), coordinating and enforcing programs, and reviewing operational and personnel policies and procedures.• Serve as the primary liaison between business accounts and the sales department.• Intercede between the customer and Accounting (Accounts Receivable / Billing Departments) to resolve contract and account disputes.• Renegotiate prices, policies, and benefits during renewal processing.

Pekin, Illinois

The Wireless Sales Consultant is responsible for providing excellent customer service and selling Verizon Wireless products to patrons.Additional responsibilities include:• Stay familiar with industry trends and changing technology.• Serve as the primary liaison between customers and the company.• Intercede between the customer and billing departments to resolve contract and account disputes.• Maintain professional and technical knowledge by attending conferences focusing on wireless capabilities and new technology.• Interact with customers and be familiar with products, product features, and marketing specials.• Demonstrate interpersonal skills, interact with customers, and answer customer questions and concerns.• Reach sales quotas, organize the retail store, and complete monthly inventory counts.• Act as a liaison between the client and the organization by striving to meet the clients’ needs.• Renegotiate prices, policies, and benefits during renewal processing.• Maintain and build lasting relationships based on trust and integrity.• Promote the benefits of the products and services offered by Verizon Wireless.• Certifications Earned: Customer First Selling Skills (2003) Jumpstart Sales Training (2002) New Psychology of Selling (2004) Star Performer Management Training (2005)• Awards and Achievements Earned: #1 Data Take Rate (2004 and 2005) #1 Top Sales Performance (2004 and 2005) #1 Gross Adds Attainment (2004) #1 Retail Sales Performance (2004) Winner’s Circle (2004 and 2005)

Master Of Science (Ms), Integrated Marketing Communications

• Analyze strategic marketing processes specifically designed to ensure that all messaging and communication strategies are unified.

Doctor Of Philosophy - Phd, Educational Administration And Foundations

The mission of the Department of Educational Administration and Foundations is to prepare people of diverse backgrounds for leadership.

Master Of Business Administration (Mba), Business Administration And Management, General, Graduated With A Distinction Honor, National Dean'S List

Activities and Societies: National Dean's List, International Association for Business Communicators (IABC) • Studied in Brazil: Learned.

Bachelor Of Science (Bs), Organizational Communications And Sociology

Activities and Societies: National Dean's List, International Association for Business Communicators (IABC) • Learned how interpersonal.

Chemistry

Activities and Societies: Alpha Phi Sorority, Alpha Phi Omega Service Fraternity

High School, General Studies

Activities and Societies: National Honor Society, Illinois State Scholar, Who's Who Among American High School Students, National Science.