- Lead the content strategy for our sites in Chile, Colombia, Peru, Mexico, and Ecuador, ensuring alignment with business objectives.- Develop and execute content plans across multiple channels, including email marketing, Telegram, and YouTube.- Implement a data-driven approach to analyze content performance, making informed decisions and adjusting strategies based on results.- Optimize existing content and implement SEO strategies to attract organic traffic to our sites.- Coordinate with agencies and freelancers for content creation, managing the creative process to meet deadlines and budgets.- Develop and manage an editorial calendar, identifying content topics, scheduling posts, and tracking progress.- Stay up-to-date with industry trends and find new ways to reach and engage target audiences.Identify new content opportunities and repurpose existing material to enhance user engagement.