Karime B. Email & Phone Number

San Diego, Ca, Us

Consulting firm focused on value creation, digital transformation and growth. Clients include brands, retailers and private equity firms.Example of engagements include:•Portfolio assessment: Assessed digital maturity, operations and overall growth strategy for PE firm's portcos; efforts led to improved profitability, increased customer acquisition and establishing best practice sharing across key functions within the portfolio.•Profitable Growth: Acted as Interim CDO for entertainment brand, optimizing digital marketing and launching marketplaces, leading to 2X growth in revenue, 3X growth in EBITDA and notable increase in customer base.•M&A / Corp Dev: Advised leading retailer on evaluation and divestiture of subscription business. Evaluated multiple strategic options with financial scenarios, engaged potential strategics and guided divestiture transaction to success.

Solana Beach, Ca, Us

Non-profit serving the Sports and Active Lifestyle Industry through business networking, mentoring, continuing education and advocacy.

Early stage company focused on creating new and innovative apparel for sports enthusiasts.Advise the CEO on Marketing Strategy, Brand, Growth, Partnerships and Operations.

San Diego, Ca, Us

Multichannel lifestyle company focused on unlocking the potential of every human through healthy, organic supplements.Advise the company across Marketing Strategy, Brand, Growth, and cross-organizational challenges such as leadership, operations, team structure, hiring and more.

Columbus, Ohio, Us

Digital executive at DSW; overseeing site merchandising, product management, UX, dropship & marketplace, analytics, data sciences and customer service (~100 FTEs)● Developed and championed a customer-centric omnichannel agenda, using consumer and market insights, to increase differentiation to customers and brand partners, improving financial, consumer and operational metrics.o Increased revenue by 15% and EBITDA by 20% by diagnosing the omni customer experience and assembling a cross-functional team to develop, quantify and implement a long-term customer experience roadmap. o Accelerated use of customer data to develop first-ever segmentation and LTV models; collaborated with Marketing to operationalize across all campaigns, resulting in a 15%-increase in LTV through increased retention and share of wallet.● Partnered with Finance to improve annual planning and capital allocation processes, injecting operational, consumer and team metrics and using business cases for any capital ask; efforts led to 50%+ increase in return on CAPEX and Marketing budget. ● Fostered an entrepreneurial and high-performance culture, instilling a growth mindset, sense of urgency and improving accountability across teams with RACI and KPIs, leading to increased employee retention. Recruited executive talent (VP+ level).

Dallas, Texas, Us

GM and Digital Leader for a $XN P&L and leading all digital efforts (category management, site merchandising, product management, digital marketing etc.). Change agent hired to to drive a customer-centric, data-driven and agile mindset across all teams.● Grew business by 15% Y/Y while improving EBITDA by 35% through optimization of cost drivers (promotions, marketing and returns) and focus on strategic categories and high LTV customer segments.● Optimized Marketing ($150M budget) through customer, profitability and financial analytics, and led agency consolidation/rate renegotiation, balancing branding and commercial strategies, resulting in a 25%-increase in ROAS, a 10% increase in customer base and a $5M cost savings in agency fees.● Upleveled customer experience moving from a commodity-like visual merchandising to a superior luxury experience, leading to increased assortment from luxury brands and higher customer NPS.● Partnered with IT to streamline tech architecture by consolidating vendors, moving to cloud-based systems, prioritizing micro-services; generated expense savings of $15M+ while increasing system reliability and speed-to-market.

San Diego, California, Us

General Manager of Petco’s digital businesses ($XXXM+ P&L spanning petco.com, mobile app, subscription program, BOPUS and Marketplace), leading the transformation of a 50-yr old B&M company into an omni-channel leader. Direct report into CEO and member of Petco’s Leadership Committee. Appointed board member of joint venture between Petco and third-party company.● Turned around underperforming Digital omni business, growing revenue 3X+ to $400M+ and EBITDA by 10X+ to $25M+ (beating plan 3 years in a row), through developing and executing a strategy focused on customers, market differentiation and operational excellence:o Accelerated growth of subscription program by 4x ($300M business) through improving selection, in-stocks and customer experience across the lifecycle of a subscription. Efforts led to a 25%-increase in subscribers LTV, through usage and retention, making it the most valuable customer segment at Petco.o Improved per-unit economics by 33%+ ($20M+ EBITDA savings) through optimization of fulfillment algorithms and network and launch of key omnichannel initiatives (BOPIS, Ship-from-store).o Overhauled a one-size-fits-all go-to-market strategy across 40+ categories, developing a data-driven framework to assess the role of each category (growth or EBITDA driver) and drive prioritization across teams and budget; efforts led to 33%-revenue increase vs. plan in categories of focus, through a mix of acquisition and increased share of wallet● Turned around marketplace strategy, improving profitability of business and launching new marketplaces (eBay, Target etc.). Marketplace business doubled to 10% of total business, generating positive EBITDA.● Assessed current organization, identified gaps in roles, culture and execution and grew team by 2x over 3 years with a focus on increased operational excellence, employee satisfaction and long-term development.

Seattle, Washington, Us

Hired as agent of change to develop & scale an eCommerce function. Responsible for a $XXXM P&L, spanning product management, analytics and monetization (promotions, products, site merchandising, personalization, segmentation, on-site search etc.) across 2 brands and 20+ sites worldwide.

Seattle, Wa, Us

Hired to drive transformation of IMDb from passive database into an editorial platform, connecting audiences with content creators, including studios and TV networks. Led a team of 15 FTEs, responsible for marketing, product management, site experience, editorial content and analytics.

Seattle, Wa, Us

Recruited as an agent of change to lead a more strategic and data-driven approach to Demand Generation. Managed a team of marketers and product managers to drive overall customer acquisition, engagement and retention on- and off-site across Amazon’s Home Electronics properties (10+ storefronts, $1B P&L) and then Consumer Electronics (30+ storefronts, $10B+ P&L).

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Mba, Marketing, Strategy & Management, International Business

Ms, Mathematics & Statistics

Bs / Ms, Mathematics