Oversaw all aspects of business operations, film production and creative design for start-up production company. Conducted negotiations with corporate and media representatives from [multinational photography and imaging company]. Developed concepts and screenplays. Conduct A/B testing, evaluate results and determine future strategy. Manage SEO and online ad spend and analytics.Selected Achievements:• Production credits include 2 short films. 1 short film currently in post-production.• Served as an executive producer developing 1 low budget feature film and 1 mid-level feature film.• Orchestrated development and implementation of SEO, PPC.

Managing the branding & social media presence of MENA ARTS UK in the region.Selected Achievements:• Collated a detailed press list for the organization’s public image.• Ensured media exposure and growing directory membership using a strategic campaign that included: Creating a MENA ARTS UK Annual Awards event, Conducting an industry survey regarding MENA representation in the Media, and hosting a MENA industry symposium with casting directors, producers, directors and talent managers.• Created a library of assets to share via social media & website.

Oversaw content development for this worldwide provider of motion picture production services to top-tier clients. Led the social media team in London and Oxfordshire. Wrote, curated, and edited marketing materials for web and sales distribution. Managed partnership, sponsorship marketing, and social media presence.Selected Achievements:• Steered influencers campaign, including researching, booking and interviewing thought leaders and creating rich content to effectively present company solutions.• Orchestrated development and execution of content outreach and long-term content strategy for the Middle East and UK.• Additional engagements include BTS Photographer/Videographer. Presenter/interviewer during production.

Supervised integration of avant-garde biometric signature payment solution to multinational retailers, institutions, and businesses. Lead the marketing team in London. Selected Achievements:• Served as brand guardian responsible for monitoring and enforcing adherence with all brand guidelines and key messaging. • Pioneered owned/shared media PR strategy, thus ensuring user and stakeholder growth.• Led successful launch of beta testing phase, acting as project manager of team of analysts and marketers in London.

Drove numerous backers to funding campaign for Santander Cycles Brunel Scheme by producing and filming engaging video, as well as designing other campaign elements tailored to niche target audience. Campaign exceeded goal by £36,000 and secured a further £100,000 of capital investment awarded to the scheme by Santander.