Karim Helmy Email & Phone Number

Cairo, Cairo Governorate, Eg

Egypt

• Leading 3 business units: Beauty, Women Health & Child Care, and Wellness.• Develop strategic annual marketing and communication plan.• Lead ATL, BTL, trade, digital & PR campaigns, product launches and conferences.• Established strategic relationships with KOL customers, and pharmacy chains.• Manage marketing budget allocation with positive return on investment.• Track business performance, market dynamics and competition landscape.• Accountable for the performance, development, and hiring of the marketing team.

Egypt

• Managed sales distribution channels in modern trade, traditional trade and pharmacy.• Developed commercial strategies to achieve sales targets and business growth.• Led Trade marketing activities, improving customer product experience.• Built long-term relationships with key chains, retailers, and wholesalers.• Analyzed market dynamics; new trends, consumer need to identify new opportunities.

Egypt

• Managed 3 business units: FMCG, baby food and pharmaceutical OTC.• Developed marketing strategies to build brand awareness and maximize revenue.• Led ATL, BTL & digital marketing plans, product launches and promotions.• Key account channel development, category growth, pricing, and packaging.

Egypt

• Managed small domestic appliances overall brand communication strategies.• Worked with international marketing team to develop global strategies in local market.• Led ATL, BTL & digital marketing plans, building awareness for new generation.• Analyzed shopper behavior, consumer insights, competitors, and market trends.

Saudi Arabia

• Managed domestic appliances and personal care business units in KSA.• Developed go to market strategies to drive revenue and market share growth.• Led categories new product launches, exhibitions, and in-store activations.• Collaboration with external agencies, advertising, media, creative, and research.

Saudi Arabia

• Developed shopper marketing strategies to maximize retailer’s sellout.• Loyalty programs, 34% sales growth, 40% shelf share and 20% customer base.

Egypt

• Team of the Year Award 2007 achieved 120% of sales budget with 43% growth.• Expanded distribution channel by 35% and increased customer base by 40%.

Egypt

• Top Sales Achiever Award 2005 achieved 137% of sales budget with 30% growth.• Established strategic partnership in 5 major accounts, achieved 110% of sales budget in 2004.

Egypt

• Managed a team of 26 technicians responsible for tablet manufacturing and packaging.• Led Environment Health and Safety programs to ensure Good Manufacturing Practice.

Master Of Business Administration - Mba, Marketing, 3.5

Marketing Project: Launching a Mega Brand “Nexium” (Grade A-)

Bachelor, Pharmacy

Activities and Societies: College Basketball team player

Diploma, Sales & Marketing