Karim Helmy

Karim Helmy Email and Phone Number

Marketing Manager @ Vitabiotics Ltd
Cairo, Cairo Governorate, EG
Karim Helmy's Location
Cairo, Egypt, Egypt
About Karim Helmy

An accomplished, passionate, agile and result driven senior sales and marketing executive with 20+ years of experience in developing and promoting global brands through strategic planning, marketing communications, trade, merchandising, social media, digital marketing, client/vendors relationship management techniques and developing high performance and engaged teams. Egypt and GGC markets experienced within diverse industries Consumer Electronics, Consumer Goods, FMCG, Telecommunications, Pharmaceuticals and Nutraceuticals.A forward-thinking leader with a proven track record of driving results in cross functional teams.Skills- Sales and Marketing Strategic Planning- Business Development- Brand and Product Management- Product Launching- Trade and Shopper Marketing- Digital Marketing - social media- Analytical and Problem Solving- Market Research- Budgeting & Financial P&L- Sales Channel and Distribution Planning- Key Account Management- B2C and B2B Channel Planning- Sales Forecasting- Project Management & Execution- Effective Communication- Relationship Building- Training and Coaching- Team Building and Leadership Skills- Business Agile

Karim Helmy's Current Company Details
Vitabiotics Ltd

Vitabiotics Ltd

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Marketing Manager
Cairo, Cairo Governorate, EG
Website:
vitabiotics.com
Employees:
499
Karim Helmy Work Experience Details
  • Vitabiotics Ltd
    Marketing Manager
    Vitabiotics Ltd
    Cairo, Cairo Governorate, Eg
    View
  • Aptecure Company
    Marketing Manager - Marketing Exclusive Company For Vitabiotics
    Aptecure Company Nov 2020 - Present
    Egypt
    • Leading 3 business units: Beauty, Women Health & Child Care, and Wellness.• Develop strategic annual marketing and communication plan.• Lead ATL, BTL, trade, digital & PR campaigns, product launches and conferences.• Established strategic relationships with KOL customers, and pharmacy chains.• Manage marketing budget allocation with positive return on investment.• Track business performance, market dynamics and competition landscape.• Accountable for the performance, development, and hiring of the marketing team.
    View
  • Philips Personal Care - Misr Pyramids Group
    Sales And Marketing Manager
    Philips Personal Care - Misr Pyramids Group Feb 2019 - Oct 2020
    Egypt
    • Managed sales distribution channels in modern trade, traditional trade and pharmacy.• Developed commercial strategies to achieve sales targets and business growth.• Led Trade marketing activities, improving customer product experience.• Built long-term relationships with key chains, retailers, and wholesalers.• Analyzed market dynamics; new trends, consumer need to identify new opportunities.
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  • Sekem Health
    Marketing Manager
    Sekem Health Jan 2017 - Jan 2019
    Egypt
    • Managed 3 business units: FMCG, baby food and pharmaceutical OTC.• Developed marketing strategies to build brand awareness and maximize revenue.• Led ATL, BTL & digital marketing plans, product launches and promotions.• Key account channel development, category growth, pricing, and packaging.
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  • Groupe Seb : Tefal & Moulinex
    Marketing Director
    Groupe Seb : Tefal & Moulinex Dec 2015 - Dec 2016
    Egypt
    • Managed small domestic appliances overall brand communication strategies.• Worked with international marketing team to develop global strategies in local market.• Led ATL, BTL & digital marketing plans, building awareness for new generation.• Analyzed shopper behavior, consumer insights, competitors, and market trends.
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  • Philips Consumer Electronics - Zonik
    Marketing Manager
    Philips Consumer Electronics - Zonik Jan 2011 - Nov 2015
    Saudi Arabia
    • Managed domestic appliances and personal care business units in KSA.• Developed go to market strategies to drive revenue and market share growth.• Led categories new product launches, exhibitions, and in-store activations.• Collaboration with external agencies, advertising, media, creative, and research.
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  • Nokia Telecommunications - Zonik
    Trade Marketing Manager
    Nokia Telecommunications - Zonik Sep 2008 - Dec 2010
    Saudi Arabia
    • Developed shopper marketing strategies to maximize retailer’s sellout.• Loyalty programs, 34% sales growth, 40% shelf share and 20% customer base.
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  • Ranbaxy
    Area Sales Manager
    Ranbaxy Nov 2006 - Aug 2008
    Egypt
    • Team of the Year Award 2007 achieved 120% of sales budget with 43% growth.• Expanded distribution channel by 35% and increased customer base by 40%.
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  • Astrazeneca
    Senior Medical Representative
    Astrazeneca May 2004 - Oct 2006
    Egypt
    • Top Sales Achiever Award 2005 achieved 137% of sales budget with 30% growth.• Established strategic partnership in 5 major accounts, achieved 110% of sales budget in 2004.
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  • Sanofi
    Production Pharmacist
    Sanofi Aug 2002 - Apr 2004
    Egypt
    • Managed a team of 26 technicians responsible for tablet manufacturing and packaging.• Led Environment Health and Safety programs to ensure Good Manufacturing Practice.
    View

Karim Helmy Education Details

Frequently Asked Questions about Karim Helmy

What company does Karim Helmy work for?

Karim Helmy works for Vitabiotics Ltd

What is Karim Helmy's role at the current company?

Karim Helmy's current role is Marketing Manager.

What schools did Karim Helmy attend?

Karim Helmy attended Paris Eslsca Business School, October 6 University, The American University In Cairo.

Who are Karim Helmy's colleagues?

Karim Helmy's colleagues are Ibeto Jnr, Yulistiani Gumilar, Mohammed S.hesseni, Victor Ifeoluwa Olabisi, Soorej H.menon, Megdad Hashem, Mario Halfa.

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