Karim Khimani Email & Phone Number

Pakistan

Karāchi, Sindh, Pakistan

● Played a pivotal role as a founding team member in the successful launch of LOKAL Rooms, driving its expansion from 3 to 15+ properties across 8 cities. Achieved an exceptional 300% increase in revenue as a direct outcome of the expansion efforts. Simultaneously secured pre-seed funding, reaching a significant valuation of USD 10 Million to fuel further growth and advance the vision of LOKAL.● Created and executed annual marketing plan and budget for expansion of LOKAL from 60 to 300 rooms nationally and spearheaded PM and managed a budget of PKR 10 million for search, traffic, display, engagement, performance max, and awareness ads on Google & META,● Designed reporting and analytics frameworks to monitor performance marketing KPIs and conducted regular ad audits to generate audience insights for optimizing ROI,● Developed and refined various audiences and targeting tactics to achieve the best CPL, CPA, CPB, and CPN ratios, resulting in a 40% increase in lead relevancy, 60% uptick in organic reach, and 20% increase in lead-to-sale conversion,● Developed and executed 30+ integrated marketing campaigns including ATL and BTL activities○ Managed partnerships with 5+ international and local OTAs (Online Travel Agencies) for expanding reach revenue streams (including Agoda, Booking.com, Bookme.pk),○ Developed a crisis communication plan and worked on an Emergency Strategy plan in response to Pakistan’s floods in 2022,● Designed LOKAL Rooms Management Trainee program ‘LOKAL Hive’ in collaboration with the People team,● Worked on expansion on the customer and supply side,○ Implemented and monitored customer feedback systems for consumer behavior analysis, and collaborated with 6+ cross-functional teams to improve guest experience,● Collaborated with cross-functional teams to improve platform UI/UX, optimize operational journeys, and drive product development, including the creation of wireframes for the successful launch of LOKAL Travel.

Karāchi, Sindh, Pakistan

•Develop and apply in-depth knowledge and understanding of retail marketing and digital marketing.•To assist in Social Media Management (primarily Facebook, Instagram & Twitter).•Directly responsible for social media community management and monitoring digital advertising.•Being a main point of contact with the Digital Agency.•Providing assistance in liaising and networking with a range of people including Agencies, Bloggers, Celebs, Socialites Marketing teams of Malls, PR agencies, Print media, Social media, Radio, Vendors, Collaborating Brands, etc.•Brain storming ideas for product and lifestyle shoots, organizing and executing them as required.•Assist in developing and executing marketing campaigns – in-store, digitally and otherwise.•Assist in conducting research and analyzing data to identify and define audiences, evaluating marketing campaigns and performing competitor analysis.•Assist in devising and presenting ideas and strategies.•Ensuring the smooth execution of promotional activities.•Assist in compiling and distributing financial and statistical information.•Assist writing and proofreading creative copy.•Assist in maintaining website i.e. photo shoot, descriptions and website’s optimal performance and looking at data analytics. •Working closely with E-commerce function and monitor the website closely to ensure its performance. •Arrange website shoots. Work on the descriptions. Regularly monitor website stock levels with the team. Make different strategies in how to increase sales on the website and ensure that online targets are achieved. Coordinate with the team for website collateral.•Assist in organizing events and product exhibitions/BTL activities if any.•Updating databases with regards to customer info.•Assist in monitoring marketing/advertising performance.•Continuously brainstorming new ideas to enhance digital/online marketing. •Making necessary reports with regards to marketing and different analysis when required.

Karāchi, Sindh, Pakistan

Karachi, Pakistan

- Develop and implement email marketing strategy- Create personalized, HTML and text emails for promotional purposes.- Communicate with partners to create and sustain good relationships.- Updating database on customer relationship management (CRM) system- Managing database as per the requirements of the management- Communicate with target audience to build and advance partner relations- Creating and scheduling meetings for partner enablement.- Maintaining and updating the website on Wordpress- Creating content for social media posts to generate more engagement- Creating content for marketing purposes. (Website, Emails and Marketing Campaigns)

Karimabad, Karachi Sindh

- Performed market research on competitors.- Assisted in marketing and advertising promotional activities.- Managed and updated University’s database of alumni, current and potential students.- Managed and updated the database of Universities in Pakistan, Asia and Africa for future promotional activities and Collaborations.- Assisted the marketing team in daily administrative tasks

Bachelor'S Degree, Business Administration And Management, General, 3.52

Intermediate, Pre-Engineering