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Creating the best low-carbon affordable hotel -- Contact us to join a fast growing and international team.Tourism stands for friendliness, meeting interesting people, mixing cultures, tasting new foods, speaking different languages, discovering fantastic places... that, along with my passion for customer experience and international business development was what drove me to join the industry in the first place in 2011.I joined easyHotel in December 2021 because it's a fast-growing, international, ecologically responsible hotel chain focussing on the ‘affordable’ segment. Our promise to our clients is to make ‘the city theirs’, by offering them a low-price, low-carbon and super-easy hotel they can use as the perfect gateway to explore the city; an affordable hotel for the money-conscious or simply those who would rather splurge on attractions and events in the city rather than on their hotel.The easyHotel network currently spans over 10 countries and consists of 40+ hotels. We are expecting to add 40 freehold/leasehold hotels, especially in France and Spain, as well as 50 franchises in the coming years. That forecast is in line with our current pace of signings and the success we enjoy with franchisees, who are convinced both by the intrinsic and instant awareness delivered by the easyHotel brand, and our proven frugal business model that translates routinely in a 60% GOP margin and which has demonstrated its resilience in the wake of downturns or health crises.I view my main responsibilities as CEO as aligning the company on a common vision and balancing wisely our efforts and resources between the short-term and the long-term; between economic results, guest satisfaction, partner satisfaction, team engagement and social responsibility. And having fun, connecting with people and learning in the process!When I am not talking to partners, discussing with our teams onsite or brainstorming on strategies and projects, I try to be a good father, a bearable cook and a decent triathlete.
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CeoEasyhotel Dec 2021 - PresentLondon, Westminster, GbLeading a talented and passionate team inventing and developing a new breed of affordable low carbon hotels that offer outanding essentials -
CeoAparthotels Adagio Jan 2016 - Nov 2021Paris, FrBringing Adagio to the next level of customer-centricityGuiding Adagio against a backdrop of profound change in the hospitality industryExpanding Adagio worldwide -
Director, Distribution, Revenue Management & PricingAparthotels Adagio Aug 2012 - Dec 2015Paris, FrLed implementation of a revenue management system (off-the-shelf solution combined with bespoke aparthotel-specific algorithms. First of its kind in the aparthotel industry)Devised and implemented new sales strategy; reorganized B2B sales department. Result: +16% per year two years in a row (like-for-like)Expanded business intelligence capabilities and reorganized management of IT projectsDefined revenue management offer for franchisees in Brazil and the Middle EastNegotiated new distribution agreement with Accor head office, securing stabilization of distribution feesLeading a team of 60 (Corporate and Leisure sales, Revenue management, Pricing, Business intelligence, IT) -
Director, Revenue Management, Pricing And Central ReservationAparthotels Adagio Sep 2011 - Jul 2012Paris, FrImplemented revenue management policy and processes and overviewed deployment of group PMS on newly included range of 50 properties.Reorganized revenue management team and implemented new RM and pricing strategy / tactics resulting in revpar increase of +9% (like for like).Implemented managerial and operational dashboards/KPIs. -
Consultant, Then Project Leader (Pricing Practice)The Boston Consulting Group Mar 2010 - Aug 2011Boston, Massachusetts, UsProjects in varied industries (tourism, energy, aerospace, technology), in particular: defined and implemented new pricing model for leading tourism company. The project was cited by financial analysts as a reason for company’s return to profit -
Senior Analyst (Freelance)Indeu2 Mar 2009 - Sep 2009Freelancing for cross-border private equity boutique
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Founder, In Charge Of Data Science, Analytics And Consulting. Revenue Management ExpertMereo (Revenue Management Solution Provider) Jun 2000 - Feb 2009Developed Mereo from a 2-person start-up to a € 5m worth company employing 15 peopleLed data mining / modelling practice and R&D for mereo. In particular, implementation of linear and non-linear optimization algorithmsRecruited trained and organized teams (hired 20+ consultants, PhDs and managers)Led 15+ consulting projects for the C-level of companies across Europe (Typical subjects: pricing and promotions, sales effectiveness, forecasting, CRM; selected industries: resorts, outdoor advertising, radio advertising, car rental)Managed € 1m+ implementation projects at client sites
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ConsultantAccenture Mar 1999 - Dec 2000Dublin 2, IeSpecified the revenue optimisation / yield management system for the leading TV channel in France (incl. KPIs).Led the specification and implementation of a forecasting system, based on neural nets and SAS.
Karim Malak Skills
Karim Malak Education Details
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Centrale Paris | Insead -
InseadEmba -
CentralesupélecIt -
Lycée Saint Louis
Frequently Asked Questions about Karim Malak
What company does Karim Malak work for?
Karim Malak works for Easyhotel
What is Karim Malak's role at the current company?
Karim Malak's current role is CEO @ easyHotel *** HIRING ***.
What is Karim Malak's email address?
Karim Malak's email address is ka****@****ail.com
What is Karim Malak's direct phone number?
Karim Malak's direct phone number is (656) 565*****
What schools did Karim Malak attend?
Karim Malak attended Centrale Paris | Insead, Insead, Centralesupélec, Lycée Saint Louis.
What skills is Karim Malak known for?
Karim Malak has skills like Revenue Analysis, Forecasting, Yield Management, Management, Pricing, Business Strategy, Strategy, Management Consulting, Business Intelligence, Marketing Strategy, Start Ups, Leadership.
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