Kari Test Email and Phone Number
Product Marketing Director | Empathetic B2B SaaS Marketer passionate about the customer experience at
@
Gartner
Kari Test's Location
Alexandria, Virginia, United States, United States
Kari Test's Contact Details
Kari Test work email
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Kari Test personal email
n/a
Kari Test phone numbers
About Kari Test
🌟 Results-driven Product Marketer | Passionate about leading with empathy and creating compelling, customer-first GTM experiences 🌟With over 12 years of experience in B2B marketing within the tech space, I have successfully executed individually and led PMMs alongside cross-functional teams to deliver compelling go-to-market strategies, resulting in substantial growth and expansion across online marketplaces. My expertise lies in understanding customer needs, identifying gaps, and strategically translating them into impactful marketing initiatives. I also have robust experience in ownership of foundational brand marketing and execution work within multiple organizations.I thrive in dynamic environments where I can leverage my strategic thinking and creative problem-solving skills to develop and execute integrated marketing plans. As a collaborative leader, I value ownership and compassion and pride myself on leading by example. I thrive when creating trusted relationships with product management, sales, and customer success teams to ensure alignment and drive results.If you’re looking for a dedicated marketing professional who can bring innovative ideas and a customer-centric approach to your team, let’s connect!
Kari Test's Current Company Details
Gartner
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Product Marketing Director | Empathetic B2B SaaS Marketer passionate about the customer experience
Kari Test Work Experience Details
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Product Marketing DirectorGartner Apr 2024 - PresentStamford, Ct, Us• Lead the Product Marketing function and PMM team for our B2B vertical of the business across the Gartner Digital Markets network of Capterra, GetApp, and Software Advice -- ultimately responsible for brand positioning, product launches, research, strategy and product messaging for all vendor-facing communications and products across our software/SaaS vendor platform• Run the product marketing for our monetization efforts inclusive of pricing, bidding strategy, and the large-scale business transition from manual to auto bidding for the majority of our clients and sales teams (ending Q3 2024 with $1.75M+ client spend under management)• Build a formalized go-to-market process with the introduction of project management staff and tools, clearly identified key roles and responsibilities, and new templates and work plans• Act as lead for collaboration across the Growth Marketing team inclusive of partnerships with email and lifecycle marketing, vendor content marketing, paid search and marketing operations • Own regular workstreams with product, sales, and marketing leaders as well as monthly presentations to our Executive team providing GTM updates and product-lead growth optimizations for Gartner’s B2B SaaS platform, empowering vendors to build brand awareness, expand global reach, and convert active buyers into qualified sales leads, driving platform adoption and engagement• Launch and drive adoption for core product releases within the vendor portal including: the net-new Help Center with over 100+ articles, refreshed dashboard experience to provide personalized KPIs and growth opportunities boosting user engagement by double-digits, modernizing the PPC bidding engine, launching an automated bidding pilot that lead to 1M+ in revenue in first 12 months, redesigning and launching an enhanced review collection tool to boost user-generated content on profiles
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Senior Product Marketing Manager - Gartner Digital MarketsGartner Oct 2021 - Apr 2024Stamford, Ct, Us• Responsible for the strategy for all marketing growth initiatives inclusive of account retention, global expansion, vendor service functions, bi-annual NPS surveys and client research, and overarching go-to-market for product launches and releases• Build strategy and own the creation and editing of content marketing materials to promote our products and develop campaigns to support our core products of lead generation, reviews, and conversion rate optimization to SaaS vendors• Establish the development of a sales enablement strategy across five global sales teams and own the creation and distribution of vendor-facing templates, sales plays, and internal communications • Manage a team of four direct reports responsible as individual contributors with specialties across the vendor journey lifecycle from acquisition to retention and growth as well as our global events presence and conference coordination and brand strategy
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Manager, Vendor Marketing - Gartner Digital MarketsGartner Apr 2019 - Oct 2021Stamford, Ct, Us• Lead go-to-market strategy and execution for all vendor service offerings and the launch of a new Data Insights product suite focused on user-generated content and buyer intent signals• Manage strategic direction for all client account growth, product marketing, and global expansion opportunities for lead generation and marketing service product lines• Oversee global events strategy and brand execution inclusive of SaaSter and SaaStock and Gartner conferences • Establish a new sales enablement function for a global enterprise to demonstrate the value of our Gartner Digital Markets brand to SaaS providers with sales tools and marketing materials• Manage of team of three direct reports responsible for overseeing all core product lines for our vendor community (lead generation inclusive of PPC & PPL, buyer intent data, user reviews)
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Growth Product Marketer - Gartner Digital MarketsGartner Oct 2017 - Apr 2019Stamford, Ct, Us• Develop, write and project manage vendor campaign expansion initiatives including emails, content marketing materials, blog posts, and whitepapers, created for software and SaaS providers• Oversee the launch of our new vendor brand identity as Gartner Digital Markets, including all internal and external launch materials, brand position statements, social channels, and website vision and copy
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Reviews Product Marketer - Gartner Digital MarketsGartner Dec 2016 - Oct 2017Stamford, Ct, Us• Own Product Marketing for Reviews Service• Develop all content marketing and campaign opportunities to promote the importance of reviews to vendors• Manage and create marketing materials to promote our free reviews service and played a key role in 3x review growth in one year (150K to 500K total reviews)
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Marketing ManagerWeddingwire Jan 2016 - Dec 2016Chevy Chase, Md, Us• Led product marketing for website updates and product launches impacting wedding professionals• Managed communication with vendors and actively project manage between internalteams including design, email, web development, events, customer success, and sales reps• Ran communication strategy and content for industry conferences and events includingWedding MBA, WeddingWire World 2017, webinars, and content marketing assets -
Senior Marketing SpecialistWeddingwire Jan 2014 - Dec 2015Chevy Chase, Md, Us• Led WeddingWire’s B2B vendor community education strategy and initiatives, including independently creating our annual Education Guide for wedding professionals• Developed and managed all external partnerships with national groups, industry associations, conferences and WeddingWire Education Experts (10+ partnerships)• Created and executed ticket sales and communication strategy for WeddingWire’s three-day user conference WeddingWire World 2016 (2000 attendees)• Developed content strategy and programming, facilitate industry speakers and coordinate all design assets for WeddingWire World (38 presentations)• Led WeddingWire’s content presence at leading industry conference Wedding MBA, all communication surrounding the event, and leveraging the event for acquisition efforts and revenue growth (12 presentations, revenue attribution increase +200%)• Managed B2B communication and project management between internal teams including design, email, web development, events, customer success, and sales reps
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Marketing SpecialistWeddingwire Jan 2013 - Dec 2013Chevy Chase, Md, Us• Independently managed and generated written content for WeddingWire B2B educational efforts including blog, articles on site, social media, and full development of content for the annual WeddingWire online Education Guide • Acted as the Marketing lead for venue specialist team and managed all dedicated promotions and marketing collateral• Managed and facilitated external B2B partners with WeddingWire, including network partners, Association partnerships, and various marketing partnerships • Managed B2B educational content and initiatives including vendor newsletters, monthly webinars, and ongoing communication• Provided event support, presentation coordination and communication management for annual WeddingWire World conference and WeddingWire's presence at Wedding MBA, among other various industry conferences and events
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Marketing AssociateWeddingwire Jan 2012 - Dec 2012Chevy Chase, Md, Us• Managed and generated written content for WeddingWire B2B educational efforts including blog, social media, bi-monthly newsletter and marketing collateral• Served as the Marketing lead for customer support team• Participated in event coordination for networking events and industry conferences • Facilitated project coordination, research and implementation for a variety of B2B initiatives • Assisted with product development and communication for updates to the website
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Assistant Account ExecutiveThe Walker Marchant Group May 2011 - Jan 2012Washington, Dc, Us• Conducted research, wrote press materials, coordinated event logistics, media outreach and monitoring for Fortune 500 clients including Walmart, Toyota and Walgreens• Managed project coordination, advertising and sponsorship outreach on behalf of clients• Oversaw event planning, daily coordination and fundraising efforts for a nonprofit organization and their annual Gala• Served as intern coordinator responsible for intern outreach, hiring, development and management -
Account CoordinatorThe Walker Marchant Group Oct 2010 - May 2011Washington, Dc, Us• Researched and wrote press materials for Fortune 500 clients• Conducted daily media and social media monitoring, media coordination, outreach and pitching• Served as Executive Assistant to CEO involving schedule management and calendar coordination • Managed scheduling and project coordination for clients, event planning and day-of event support• Supported travel planning and office administration tasks
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Account CoordinatorThe Cyphers Agency Jun 2010 - Oct 2010Crofton, Maryland, Us• Developed and maintained advertising and marketing campaigns for five clients while Account Executive was on maternity leave• Responsible for daily client interaction, media coordination and placement, research, advertisement revision coordination, budget and schedule management• Generated monthly newsletters and email blasts, blog and social media coordination -
Account ExecutiveLive Oak Communications Feb 2010 - May 2010Elon, Nc, Us• Selected as a member of PRSA award-winning student-run, full-service communications agency at Elon University• Developed integrated media marketing programs for The Durham Arts Council including social media outreach, website updates, media pitches, copywriting, PSA's, and publicity for special events -
Social Media And Marketing InternThe Souza Agency May 2009 - Apr 2010• Developed, wrote, and constructed a full email and direct mail marketing campaign for a new client• Created content and maintained client website, wrote press releases and email campaigns• Generated ideas and independently maintained social media outreach and client blog, increasing activity by 300 percent • Summer internship developed into a paid fall position
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Public Relations And Marketing InternKelso Consulting Sep 2009 - Dec 2009London, Gb• Gained work experience in public relations and marketing at a global agency in London, England during my semester abroad• Assisted in creating and evaluating customer satisfaction surveys, updating the company website and creating the seasonal newsletter• Conducted research and journalist searches, wrote and edited press releases, participated in creative meetings, scouted locations for special eventsRecommendation from supervisor, Renee Wolfik: "I was very impressed by Kari's strong work ethic, willingness to learn and positive attitude. Kari’s written communication was particularly outstanding. I always felt confident that when writing to suppliers, prospective and current clients, she represented our agency to a very high standard. Kari is an intelligent, capable, and personable young woman. She is interested in learning about the business and is always helpful."
Kari Test Skills
Writing
Powerpoint
Social Media
Press Releases
Media Relations
Event Planning
Blogging
Communication
Corporate Communications
Gotomeeting
Advertising
Strategy
Cision
Facebook
Online Advertising
Marketing
Social Networking
Event Management
Wordpress
Time Management
Editing
Ticket Sales
Social Media Marketing
Email Marketing
Newsletters
Webinars
Management
Public Relations
Marketing Communications
Marketing Strategy
Copywriting
Organization
Kari Test Education Details
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Product Marketing Alliance -
Elon UniversityStrategic Communications
Frequently Asked Questions about Kari Test
What company does Kari Test work for?
Kari Test works for Gartner
What is Kari Test's role at the current company?
Kari Test's current role is Product Marketing Director | Empathetic B2B SaaS Marketer passionate about the customer experience.
What is Kari Test's email address?
Kari Test's email address is km****@****lon.edu
What is Kari Test's direct phone number?
Kari Test's direct phone number is +130123*****
What schools did Kari Test attend?
Kari Test attended Product Marketing Alliance, Elon University.
What are some of Kari Test's interests?
Kari Test has interest in Children, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Health.
What skills is Kari Test known for?
Kari Test has skills like Writing, Powerpoint, Social Media, Press Releases, Media Relations, Event Planning, Blogging, Communication, Corporate Communications, Gotomeeting, Advertising, Strategy.
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