Karim Sharif Email & Phone Number

Chicago, Illinois, United States

Irving, Texas, United States

Pakistan

• Led media strategy and planning for P&G Pakistan, resulting in recognition as Media Champions of the Quarter in the P&G AMA region.• Secured a flawless 5/5 scorecard rating for media deliveries at P&G throughout H2 of FY2324.• Led P&G’s e-commerce pilots on Daraz (Alibaba Group) & Foodpanda (Delivery Hero); maintaining avg. ROI of 700% across both platforms.• Developed and implemented effective media strategies that deliver business impact (20% additional digital savings via efficient media buying) and growth for P&G’s product portfolio across multiple categories.

Pakistan

• Performance lead for MAF (a retail group), managing total portfolio budget of $9 Million + for both SEM and Social.• Delivered $25 Million+ in 2023 annual revenue for Lifestyle BU alone through strategic Performance management.• Successfully amplified ROAS by 193% for Lifestyle BU across pivotal platforms including Meta, Snapchat, TikTok, X, LinkedIn, and Google Ads during the crucial sales season, including Black Friday and Singles Day, in 2023 compared to 2022.• Led a global team of 8+, blending Performance experts from Jordan, Lebanon, Turkey, and Pakistan along with Media Planners in Dubai.

Pakistan

• Took on a pivotal role as Assistant Manager in media strategy and planning for P&G, directing an extensive portfolio budget surpassing $6 Million+.• Collaborated closely on the development of the paid media E-commerce deployment for P&G, resulting in an outstanding 182% higher ROAS compared to the previous year and driving exceptional growth (22x vs YA) across category.

Karāchi, Sindh, Pakistan

• Developed robust reporting trackers for P&G on Google Lookers Studio to ingest data across all DSPs, GA4 and 3rd party verification tools such as IAS, Flashtalking etc.• Utilized Display and Video 360 (DV360), AdWords, CM360 and Trade Desk to manage and optimize programmatic campaigns to ensure full delivery and optimal performance.

Karāchi, Sindh, Pakistan

• Led the media buying and planning functions across Paid Search, Programmatic, Display and Paid Social Paid Social, overseeing annual media spends upwards for $1 Million+ for DKT Group and Samha Bank Pakistan.• Generated insights, translating them into client presentations that showcased a tangible ROI. Demonstrated how their investments led to a 30% increase in website traffic and a 15% growth in the leads.

Karāchi, Sindh, Pakistan

A leading digital media agency having expertise in digital strategy building, media planning and buying, and web/app development services. Crossfinity Pvt. Ltd. is present in Karachi and is serving top clients from FMCG to Financial sector.• I have gained hands-on experience with tools like Google Adwords, Facebook Insights, Business Manager, Google Analytics, Sysomos and Facebook Pixel • Developing holistic digital strategies for current and potential clients• Planning out the media strategies for clients with smooth executions over digital platforms• Ideation for projects that include Augmented Reality and Motion Sensing related technologies• Handled and managed digital advertising for dozens of clients, Alfalah, SPAR, TAO and Play Entertainment to name a few• Generating leads from digital platforms for various clients and products• Leading the team to deliver cross-platform digital communication• Executing influencer-based campaigns for our top clients resulting in high brand love and recall • A/B testing user journeys & experiences and implementing learnings• Managed planning and execution for campaigns like Alfa TVC and Alfalah Savings Account on all the important digital platforms

Karachi

Pakistan

Karachi, Pakistan

-Design, build and maintain the presence of our clients’ social media pages. Clients include “Kernel Pop”, “Nelson Paints”, “Plan Entertainment” -#nationalpopcornmonth: Suggested and designed a social media campaign for Kernel Pop -Measure and report performance of all digital marketing campaigns -Tracked growing trends on various social media platform like Facebook, Twitter, Instagram and YouTube

Karachi, Pakistan

-Worked in APR’s CSR Project called National Volunteer Program-I was responsible to draft marketing ideas and get it approved by the senior management-Presented the Facebook Marketing Campaign proposal to the senior management of APR which was approved and applauded by the team-I was responsible to maintain a good relationship with NGOs and Volunteers by thorough match making process

Karachi

-I Worked collaboratively with the marketing team to define and discuss the ways to tap target market. Both offline and online-I was responsible for Customer Care and Brand Awareness for the Khi-Hyd route.-I worked as a data analyst of my route's lead conversions, to check and identify days and time at which conversions were maximum.

Bachelor Of Business Administration - Bba, Marketing

Master Of Business Administration - Mba, Marketing