Karim Sharif Email & Phone Number

Chicago, Illinois, United States

Irving, Texas, United States

Pakistan

• Led media strategy and planning for P&G Pakistan, resulting in recognition as Media Champions of the Quarter in the P&G AMA region.
• Secured a flawless 5/5 scorecard rating for media deliveries at P&G throughout H2 of FY2324.
• Led P&G’s e-commerce pilots on Daraz (Alibaba Group) & Foodpanda (Delivery Hero); maintaining avg. ROI of 700% across both platforms.
• Developed and implemented effective media strategies that deliver business impact (20% additional digital savings via efficient media buying) and growth for P&G’s product portfolio across multiple categories.

Pakistan

• Performance lead for MAF (a retail group), managing total portfolio budget of $9 Million + for both SEM and Social.
• Delivered $25 Million+ in 2023 annual revenue for Lifestyle BU alone through strategic Performance management.
• Successfully amplified ROAS by 193% for Lifestyle BU across pivotal platforms including Meta, Snapchat, TikTok, X, LinkedIn, and Google Ads during the crucial sales season, including Black Friday and Singles Day, in.
• Led a global team of 8+, blending Performance experts from Jordan, Lebanon, Turkey, and Pakistan along with Media Planners in Dubai.

Pakistan

• Took on a pivotal role as Assistant Manager in media strategy and planning for P&G, directing an extensive portfolio budget surpassing $6 Million+.
• Collaborated closely on the development of the paid media E-commerce deployment for P&G, resulting in an outstanding 182% higher ROAS compared to the previous year and driving exceptional growth (22x vs YA) across.

Karāchi, Sindh, Pakistan

• Developed robust reporting trackers for P&G on Google Lookers Studio to ingest data across all DSPs, GA4 and 3rd party verification tools such as IAS, Flashtalking etc.
• Utilized Display and Video 360 (DV360), AdWords, CM360 and Trade Desk to manage and optimize programmatic campaigns to ensure full delivery and optimal performance.

Karāchi, Sindh, Pakistan

• Led the media buying and planning functions across Paid Search, Programmatic, Display and Paid Social Paid Social, overseeing annual media spends upwards for $1 Million+ for DKT Group and Samha Bank Pakistan.
• Generated insights, translating them into client presentations that showcased a tangible ROI. Demonstrated how their investments led to a 30% increase in website traffic and a 15% growth in the leads.

Karāchi, Sindh, Pakistan

• A leading digital media agency having expertise in digital strategy building, media planning and buying, and web/app development services. Crossfinity Pvt. Ltd. is present in Karachi and is serving top clients from.
• I have gained hands-on experience with tools like Google Adwords, Facebook Insights, Business Manager, Google Analytics, Sysomos and Facebook Pixel
• Developing holistic digital strategies for current and potential clients
• Planning out the media strategies for clients with smooth executions over digital platforms
• Ideation for projects that include Augmented Reality and Motion Sensing related technologies
• Handled and managed digital advertising for dozens of clients, Alfalah, SPAR, TAO and Play Entertainment to name a few

Karachi

Pakistan

Karachi, Pakistan

-Design, build and maintain the presence of our clients’ social media pages. Clients include “Kernel Pop”, “Nelson Paints”, “Plan Entertainment” -#nationalpopcornmonth: Suggested and designed a social media campaign for Kernel Pop -Measure and report performance of all digital marketing campaigns -Tracked growing trends on various social media platform.

Karachi, Pakistan

-Worked in APR’s CSR Project called National Volunteer Program-I was responsible to draft marketing ideas and get it approved by the senior management-Presented the Facebook Marketing Campaign proposal to the senior management of APR which was approved and applauded by the team-I was responsible to maintain a good relationship with NGOs and Volunteers by.

Karachi

-I Worked collaboratively with the marketing team to define and discuss the ways to tap target market. Both offline and online-I was responsible for Customer Care and Brand Awareness for the Khi-Hyd route.-I worked as a data analyst of my route's lead conversions, to check and identify days and time at which conversions were maximum.

Bachelor Of Business Administration - Bba, Marketing

Master Of Business Administration - Mba, Marketing