Owned the Category Management relationship with Walgreens for our Vitamins, Minerals, and Supplements (VMS) Business, as well as the Captaincy for Walgreens in Condoms & Family Planning/ Sexual Well-being. I utilized customer loyalty data as well as external resources including but not limited to Numerator, Nielsen, Nailbiter, and ask Suzy to identify category trends and growth opportunities as well as to develop shelving recommendations for the customer whom I partnered with closely as part of an unbiased and transparent relationship. As part of the captaincy, JDA was also utilized for Planogram versioning.

Determined and executed merchandising and category management strategy for businesses ranging from $400-$600 million in annual revenue, spanning multiple product categories including Frozen Fruits & Vegetables, Soup, Pizza, and Latin Foods.

Responsibilities included cost & volume negotiations, setting transfer cost to maximize sales and GP, resolving stocking shortages and abundance, developing and maintaining supplier relationships, coordinating and conducting product evaluations, and working cross functionally with teams including Sourcing, Supply Chain, International, Quality Assurance, and Transportation.

Managed all brands within the General Mills portfolio at 6 different retail groups in Dallas, Houston and the surrounding areas. Primary responsibilities included planning and executing corporate events and ad plans, increasing distribution through placement of new and established items, and developing and maintaining customer relationships, all in order to meet and exceed profitable volume goals.

Developed and implemented annual business plans in conjunction with the 7 direct selling representatives to grow volume and profit at 2 retail and wholesale accounts that gross approximately $155.0 million annually for the company. Won Category Captain status with Spartan for the Yogurt Category and maintained other areas of captaincy.

Created informative category platforms for customer team usage utilizing Nielsen Scanner Data, Nielsen Shelf Audits, IRI, NPD and custom division studies. Optimized customers' yogurt planograms using Apollo & ProSpace software . Served as yogurt category expert both internally and at customer meetings.

Influenced Hispanic Yogurt selections across WalMart stores through consumer data driven scan track market recommendations. Resolved WalMart Yoplait merchandising event unsaleables issue by creating a best practice product reallocation system to more efficiently allocate product based on previous store performance.