The average person thinks working for Canada’s public broadcaster means I work in radio or I’m “on TV”. The reality is that I’m busy behind the scenes connecting with our largest audience which is online. As the senior digital producer I spend most my days working with my team on content creation with the goal of growing our digital and social audiences in a meaningful way. I regularly analyze data including audience engagement, growth statistics, reader feedback and other metrics to make editorial decisions about news coverage. I regularly work with journalists to conceive, plan, shape and edit stories in high-pressure environments under tight deadlines. Change is the name of the game in the digital world so I welcome the ever-shifting news and information needs of the audience and the platforms in which they digest them from.