Leading and developing creative range directions, concepts, and frameworks for IKEA.

Range & Product Design Leader within Product Range Identity & Collections. Always curious about peoples needs and with a passion for creativity and collaborations.

Creative and strategic leadership within range and product development.

Business Area Free Range in IKEA of Sweden is a global purchasing oriented organization with focus on market specific needs with offices globally around the world. Working with market specific needs, supporting IKEA with specific products or new businesses. New business is the challenger within FR with new product ranges. We are also building partnership creating collections and products together with social entrepeneurs focusing on women by creating a better every day life for many people.… Show more Business Area Free Range in IKEA of Sweden is a global purchasing oriented organization with focus on market specific needs with offices globally around the world. Working with market specific needs, supporting IKEA with specific products or new businesses. New business is the challenger within FR with new product ranges. We are also building partnership creating collections and products together with social entrepeneurs focusing on women by creating a better every day life for many people. Our vitality organization is yearly producing the collections for the global marktes of IKEA supporting a more vital IKEA. Show less

Creative Leader in Range and Design department in IKEA of Sweden. Working with several vitality collections and design collaborations within IKEA. Responsible Creative Leader for IKEA Seasonal range, summer and winter offer. Frequently working with colour, styles, themes and trends overall for IKEA range development.

As Range Strategist for IKEA developing the IKEA range globally together with limited collections and market specific offers such as the BRÅKIG collection amongst others. Assignment within social entrepreneurship business, Next Generation developing the IKEA partnership throughout several Collections from India, Indonesia, Denmark, Sweden (Yalla trappan) and Thailand (Doi Tung development project).

Assignment as Range Strategist for IKEA to be part of the start up of the New Product Developing Centre in the Shanghai office. Driving textile Collections for design and vitality. Leading the teams towards design, material development and IKEA democratic design values, as well as providing design support also for our IKEA Free Range Centre in Shanghai.

Range Strategist in IKEA developing IKEA trend and design guidelines, Styles and expression book let containing trends, tendencies, colours and materials for IKEA Implementation and range development, styles and strategies with focus in range development for our Living room team.

Range Coach, working as coach within design and development of IKEA range within Business Area Living room and workspaces. Leading the coordination of range development, colours, styles and tendencies. Planning exhibitions and range presentations.

Product Developer in team Living room and workspaces. Responsible for the solid wood design development amongst many things.

Product Manager responsible for product development and conceptual responsibility for the Orrefors crystal range. Working closely to our designers, creating new product development and art events.Responsible for exhibitions and fairs, marketing and catalogues.

Creative Director for Semeraro group and Ovvio, Italy. Developing style direction, catalogues and marketing material. Working with range development for both Semeraro and Ovvio belonging to Semeraro group.

Interior Designer with several commissions within the fields of styling, home furnishing, design and range development.

Senior Interior Designer and Creative Leader at IKEA catalogue and advertising department at IKEA Communications.