Karin Hansson Email & Phone Number

Upplans Väsby, Sweden

Main responsibilities and tasks are to ensure consumer understanding is at the heart of brand, product, marketing and communications strategy development. Key operational responsibilities:-Management, support and/or execution of identified Nordic insights projects ensuring high-level quality input and output.-Analysis & reporting of the Consumer Insight/Market Research tools (such as Nielsen, GfK, and other continous quantitative market & sales data tools). -Through guidance and management drive a consumer marketing and consumer insight-driven mindset to team members and colleagues-Continuously develop research skills and insight generation, converting research/insights into compelling and actionable business recommendations which inform and influence the direction of strategic decisions, leading to new business opportunities -Budget, overall project and work/analysis planning and responsibility.-Managing the research process on various research projects (both qualitative & quantitative surveys) including, planning, purchasing, designing, observing & analyzing results. Close collaboration with the European Insight & Analytics teams.

Stockholm, Sweden

Responsibility of developing and managing global consumer insight surveys to identify consumer insight findings for decision making in respect of brand image perceptions and brand related KPI data, trends, segmentation, consumer usage & attitude patterns. Furthermore, to make sure that product- and media communication are based on relevant consumer insights and to understand the consumers’ needs in their own homes and throughout the touch points of the whole shopper/usage journey in a seamless way when it comes to household appliances and the role and purpose that these serve to create consumer satisfaction.

Stockholm, Sweden

Main responsibilities and tasks are to ensure consumer understanding is at the heart of the product development, brand, marketing and communications strategy, ie to be the consumer’s voice internally and to drive the development of tools, skills and processes within the consumer insight team and community as well as across cross-functional teams to support the delivery of the management strategic objectives.Key operational responsibilities:-Management, support and/or execution of identified European and to some extent Global research projects ensuring high-level quality input and output-Development of the Consumer Insight / Market Research tools (such as the Brand Score Card tracking tool, GfK retail data tools, etc) and product development related tools and processes within cross-cultural and cross-functional teams. Analysis of ongoing data like GfK, brand tracking and global segmentation data.-Through guidance and management drive a consumer marketing and consumer insight-driven mindset to team members and colleagues within and outside the Electrolux Consumer Insight / Consumer Journey Understanding team. -Continuously develop research skills and insight generation, converting research/insights into compelling and actionable business recommendations which inform and influence the direction of strategic decisions, leading to new business opportunities -Team Leader/HR-responsibility, budget, overall project and work/analysis planning-Managing the research process within product development research projects (both qualitative & quantitative surveys) including, planning, purchasing, designing, observing & analyzing results

Stockholm, Sweden

• Planning and project management of various global consumer insight surveys (for instance a global B2B market sizing survey and initial set-up of a B2B brand health tracker)• Manage and provide data or end-customer insight findings from both quantitative and qualitative research / data sources• Conduct and support set-up and management of customized research of design, communication and concept testing as well as identifying end-customer needs, etc.

Stockholm, Sweden

My employment as a Key Account Manager for one major Nordic client within the Marketing function/FMCG sector comprised design, planning, execution and analyzing a vide range of various client ordered consumer- and marketing studies with a focus within innovation, product and concept development. Client and budget responsibility was included.

Upplands Väsby

In this position I acted primarily as a project manager towards the Swedish/Nordic marketing department and the responsibilities included planning, purchase, design and analysis of marketing as well as consumer insight studies (concept-, product-, advertising-, segmentation-, usage & attitude studies, etc) as well as preparing Nielsen market data reports and various consumer behavior analysis to the management. Another area of responsibility was the budget responsibility for the Swedish and Nordic Consumer Insight Confectionery Category function. During a period of time the position also included personal responsibility for two Consumer Insight Analysts. The position included several international (primarily within Europe) contacts both internally and externally on many different levels.

Stockholm, Sweden

This position included responsibility for the scanning area within a specific product category, client communication, information services and customer support, data quality issues, tailor made client reports, segmentation and category definition issues, planning and execution of special projects, trend reporting, media monitoring as well as participation at client meetings.In my first role at Nielsen I worked as an Analysis Tools Trainer where I conducted client analysis software training of various Nielsen tools for market information. Budget responsibility was included.