Karin Hoffmann Email & Phone Number

Berlin, DE

Berlin, Germany

Berlin, Germany

• Conducted user interviews which resulted in re-designing core user flows in the app to be more user focused.
• Creating and distributing surveys to target customers to collect quantitative data to validate our hypotheses.
• Conducted competitor analysis to gain an initial understanding of what is on the market in order to define our business goals.
• Performed heuristic evaluation of current product & suggested easy to implement immediate UI improvements which gained significant user retention.

Berlin Area, Germany

• Leading fit sessions, processing and writing fit comments for the supplier
• Communication with international suppliers
• Setting up supplier manuals to speed up production process
• Tracking and organising samples, updating Crititcal Path with latest information.
• Processing and documenting lab dips and bulk fabric approvals
• Creating trim libraries and setting up toolboxes for efficient creation oftech packs

Berlin

• Conducting Fittings on a model and writing Fit comments to be sent to Manufacturer
• Updating and Processing Techpacks
• Updating product data management systems with information
• Measuring and organizing samples
• Processing and documenting lab dip and colour approvals

Berlin

• Structured the quality control process for produced garments which ensured customers receive a high standard garment in perfect order.
• Created experimental fabrication techniques for showcasing the unique, bespoke pieces that contributed to an avant-garde brand identity.

Berlin Area, Germany

• Mentoring 3rd semester fashion design students with their projects by sharing relevant resources & experience with them, with emphasis on textile development & print design.
• Organised a talk by an industry professional photographer which helped students get a realistic understanding of how a photoshoot is conducted in preparation for their own fashion shoots.

New York

• Assisted the design director in creating engineered layouts in Photoshop and Illustrator.
• Worked with designers to create samples of innovative draping, finishing & printing techniques that were used in creating the runway fashion show.

Berlin

• Used my InDesign, Photoshop and Illustrator skills to help the design team create detailed technical & visual instructions for our international suppliers.
• Created mood boards and colour palettes based on design trends and seasonal data to assist the design team in creating a design language for our brand.
• Participated in fitting meetings & ensured that all comments are logged and communicated to the manufacturer to ensure a smooth sampling process within a pre-determined time-frame.

Cape Town Area, South Africa

• Followed a process orientated and structured approach to prototype and test to ensure garments were ready for production.
• Liaised with the in-house and off site production team, discussing details like construction techniques, limitations of the production line, costs, fabric type & prints to ensure that the production process runs.
• Established effective communication strategies with pattern makers & sample makers to ensure that the prototyping process happens within a set timeline.
• Used my technical know how to advise measurement & pattern alterations as per client requests.

Certified Ux Designer, Ux/Ui Design

Activities and Societies: User Research, Prototyping, Wireframes, Usability Testing, Responsive Design, Information Architechture, User.

Bachelor Of Arts (Ba), Fashion/Apparel Design

Activities and Societies: Conceptual design, Patternmaking, Knitting, Weaving, Screenprinting, CAD, Garment Construction, Fabric Sourcing.

City And Guilds Accredited Diploma, Fashion/Apparel Design