● Managed creator campaigns for enterprise clients in CPG, pharma, retail, and liquor industries.● Consulted and served as the primary liaison between brands and social media influencers, averaging a client NPSscore of 9.2, and consistent creator score of 10 on G2 reviews.● Derived learnings from campaign analytics and led marketing review presentations to communicate results toclients.● Achievements include exceeding client benchmarks by 48%, surpassing industry standards for paid adengagement rates by 52% and attaining a 99% positive campaign sentiment score

● Built PPC campaigns from scratch and continuously optimized accounts across 14 ongoing clients through both Google Ads (Google Adwords) and Microsoft Advertising (BingAds) platform● Increased client conversion rate by 51.4% despite COVID closures by conducting market research and implementing keyword analysis to predict best performing copy for our target audiences● Increased click-through-rate by 85.5% by customizing ad content to consistently reflect client’s most up-to-date inventory and utilizing paid search metrics to ensure bidding strategy continued to outperform competition

Managed digital marketing campaigns from start to finish:● Responsible for setting up and optimizing campaigns on Facebook, and building out a targeting strategy andA-B testing of campaign directions increasing digital marketing conversion rate by 212%● Conducted market research to uncover market opportunities and to help optimize the target for various productsacross our geographical locations● Organized customer and project management data, through Excel and Google Sheets, including: customercategory management, marketing funnels, and automating lead generation sheets● Professionally designed website landing pages, multimedia presentation decks, one-pagers, product mockups,billboard mockups, logos, marketing emails, event invitations, branded clothing and merchandise - using Photoshop, Illustrator, and Sketch App

● Co-founded a mobile application in response to current social issues facing Gen Y. ● Built company website, designed user-interface and user-experience of the application using Illustrator and Sketch. ● Developed excellent communication skills by managing corporate relations and meeting with CEOs, marketing directors, and start-up founders. Initiated marketing research to analyze the relevance of product to potential consumers. ● Developed a professional marketing plan and launch strategy under mentorship of marketing specialists and professors.

● Responsible for designing and organizing the L'Oréal luxury brand fragrance launch event for retail beauty advisors throughout multiple provinces across Canada.● Managed the budget and successfully led all negotiations, fitting an event worth $164,000 within a $120,000 budget.● Managed communications between 63 stakeholders, including vendors, creative agencies, and various levels of supply chain.● Facilitated in the category management and the strategic decision-making of annual pricing choices.

● Worked in a team of three executives to lead complete brand restructuring of the club. ● Designed sponsorship package, brand book, and advertisements, built website, and managed club’s social media profiles, resulting in a 208% increase in membership.

● Responsible for assessing, filtering, and optimizing data for the client, in order to improve statistical efficiency. ● Improved accuracy of a text-mining project by 19%. ● Derived inferences from data projects on client’s marketing efforts. Derived inferences from data projects to answer top 6 issues about client’s marketing efforts.

● Responsible for management of administrative information. ● Reduced management workload by 26% by addressing customer concerns and solving administrative issues. ● Facilitated in the sale of a property consisting of 23 houses within 2 months by providing clients with sales pitches and tours to highlight key home features, and provide legal and real-estate information. ● Maintained above-average customer relations by creating strong relationships with visitors and creating personalized tours of the property.

● Led a group of 43 tutors and tutees; ensured engagement of students and effective monitoring of progress● Aided with the organization of each tutoring session; provided supplementary material for tutors, and created activities aimed at helping students with different learning styles● Functioned as a liaison between McKee Elementary School and Earl Haig Secondary School

● Wrote and directed the play, Time Machine, for the annual show of the Castle of Music amateur theatre 2013● Choreographed multiple dance numbers as part of the play● Assisted in weekly rehearsal scheduling and management of younger classes