•Analyze market trends and competitor activities to identify new opportunities for growth and optimization in the ecommerce and marketing strategies.• Implement data-driven marketing strategies to optimize customer segmentation and personalize the online shopping experience for improved conversion rates.• Collaborate with cross-functional teams to develop and execute innovative marketing campaigns that drive customer engagement and loyalty in the highly competitive ecommerce market.• Develop and lead cross-functional teams to execute innovative marketing campaigns and strategic initiatives that drive customer engagement and loyalty in the competitive ecommerce market.• Develop and oversee the implementation of a comprehensive customer service strategy to enhance customer satisfaction and retention in the fast-paced ecommerce market.• Utilize customer feedback and analysis to continuously improve user experience and satisfaction across all ecommerce platforms to ensure high retention rates and repeat business for TGS brands.• Identify key performance indicators (KPIs and metrics to track the effectiveness of ecommerce and marketing initiatives, providing regular performance reports and recommendations for optimization to drive continuous improvement in sales and customer acquisition for TGS Holdings Co brands.•Work alongside C-Cuite, Creative Director, Buyers and Retail & Warehouse Directors.

• Strategized, implemented, and managed all ecommerce initiatives to ensure customer acquisition and revenue.• Planned, created, and executed social media and email campaigns to drive key metrics including lead generation, sales, and customer retention.• Monitored trends and implemented adoption of social media tools to communicate the company's message, resulting in significant increase in site traffic and sales.• Work with Third-party apps and developers to enhance Ul and UX to increase site optimization and conversions.• Developed and implemented new customer service policies and procedures.• Managed customer service, order fulfillment, and inventory teams.• Produce effective social media and customer comms• Manage product launch strategy and calendar.

Freelance Art Direction + Brand Direction, Social Media Content Creation, Editorial Production and Photography, Brand Development & Consulting, E-commerce content and product coordination.

• Retail & Ecom Customer Service• General ecommerce site maintenance & order fulfillment • Managed product creation and product photography• Production of original blog & social media content