•Promoted from Director of Front End Marketing assuming the additional responsibilities of marketing pharmacy and front end business for 2400+ retail drugstore chain. •Developed and executed omni-channel strategy supporting pharmacy immunization goals which resulted in year over year increase in prescription sales. •Led team in development and execution of brand campaign designed around newly defined target customer.

•Promoted from Manager, Front End Marketing assuming additional leadership responsibilities directing all non-prescription marketing efforts including loyalty.•Led development of communication strategy designed to drive increased loyalty program engagement.

•Led marketing of charitable foundation awareness efforts, fundraising initiatives and event strategy.•Developed ongoing customer engagement program bridging customers between pharmacy and front end in an effort to capitalize on foot traffic and maximize pharmacist relationship to facilitate front end product purchases.•Led development of launch marketing strategies for new Tier 1 products from mega brands (such as Merck/GlaxoSmithKline, Procter & Gamble, Unilever and Johnson & Johnson) to capture fair share of market at launch.

•Directed development of all content throughout Rite Aid internal and paid external channels to support Front End marketing goals and special store initiatives. •Built collaborative programs between multiple non-competitive brands to maximize exposure through Rite Aid channels and to capitalize on sales at store level.•Created corporate event strategy and sponsorship activation to maximize health and wellness brand.

•Developed and executed monthly event strategy to engage senior customer with wellness activities and education and reward with savings. Program attracts between 50,000 – 80,000 customers per event. •Led development and execution of 9 month, 300 stop market tour designed to engage customers at senior center and community events. •Planned and executed communication strategy for enrollment of 90,000+ associates and subsidiary associates in new loyalty card program. •Managed development of web-based loyalty program for teen audience.•Created activities and branding for 40,000+ attendee consumer shows and tradeshows.•Led development and execution of 50th anniversary celebration for Rite Aid which included partnership with 30+ non-profits and 50 events in 12 markets over 3 months. •Developed, wrote and distributed health and beauty tip books and edited monthly beauty magazines.