Karin Obrien Email & Phone Number

Cape Town, Western Cape, South Africa

Mowbray, Cape Town

Cresta

•Recruit, develop, motivate and lead a sales team of financial advisers in the long term insurance sector•Track and drive achievement of production targets•Manage and develop the internal sales support team•Interpret sales performance and market trend information to develop best practice marketing and sales strategies to assist my sales team in establishing personal contact and rapport with top echelon decision-makers•Collaborate with all stakeholders to develop sales strategies to improve market share in all product lines•Ensure on-going education of sales team in the areas of practice development and management, new sales of emerging products and multi-product sales, improved presentation and selling strategies, broader industry and legislative knowledge

Liberty Life Center Braamfontein

The Life and Protection business encompassed the complex risk product acquisition and assessment processes within Liberty, including margin management, leads & campaigns, systems build, intellectual property and operationsThe role encompassed the following major deliverables:Stakeholder Engagement•Develop, implement and manage the stakeholder engagement strategy for the business unit•Develop and sustain relationships with relevant stakeholders to align market expectations with the retail strategy•Ensure an increased awareness of the business unit’s capabilities, functions and procedures •Ensure internal and channel engagement and activation for new product launches and process enhancementsMarketing•Develop, implement and manage the marketing strategy for the risk value chain in order to ensure channel engagement, increased market share and risk sales•Manage and ensure the execution of all marketing plans (strategic and tactical) which have been developed in consultation with the key stakeholders•Continuously analyse and identify marketing-related opportunities to provide input into the risk value chain•Support marketing efforts of Sales & Distribution to enhance Liberty’s position in the marketL&P Academy•Develop, implement and execute the learning and development capabilities within the business unit•Ensure professional skills development across the business unitQuality Assurance•Oversee the development and implementation of a best practice quality assurance strategy and framework for the business unit, with an emphasis on professional standards

Liberty Life Center Braamfontein

Marketing•Develop, implement and manage the marketing strategy for the risk value chain in order to ensure channel engagement, increased market share and risk sales•Manage and ensure the execution of all marketing plans (strategic and tactical) which have been developed in consultation with the key stakeholders•Continuously analyse and identify marketing-related opportunities to provide input into the risk value chain•Support marketing efforts of Sales & Distribution to enhance Liberty’s position in the market