With 14 years of experience in management, consulting, and marketing, I'm passionate about helping businesses grow by improving their sales and marketing processes. Having worked with both start-ups and established companies, I have a deep understanding of what clients need.I specialise in digital marketing and sales strategies, collaborating closely with sales, marketing, and product teams to ensure effective implementation. My strong background in tourism business operations has enabled me to drive digital transformation by developing CRM systems, managing data, enhancing products, and adopting new technologies.A key focus of my approach is the importance of customer experience. I believe that a great customer experience is essential for business growth. By understanding and anticipating customer needs, I ensure that every strategy enhances their journey and satisfaction.As a lifelong learner, I stay current with best practices in SEO, CRM management, social media, web optimisation, and other areas of digital marketing.