Karin S. Email & Phone Number

Linz, Upper Austria, Austria

In my role as marketing strategist, I bring a strategic and sales-focused mindset to our marketing department. Collaborating closely with representatives from management, key accounting, UI/UX and sales, I plan and oversee diverse marketing projects while simultaneously experimenting with new marketing channels to assess their impact on the bottom line.My key responsibilities include:- Crafting and executing marketing and content plans- Leading targeted paid search efforts across platforms- Steering social media communication- Leading market research projects to inform decision-making- Identifying and managing award submissions- Evaluating press and partnership opportunities- Leading the relaunch of the Netural website

Linz, Upper Austria, Austria

- Leading cross-functional go-to-market projects- Overseeing product communication plans- Building up the Product Marketing role and team- Recruiting and onboarding team members- Management and supervision of team members- Annual and quarterly product marketing planning- Performance and progress monitoring- Onboarding client-facing units on new products- Creating value propositions and narratives- Orchestrating product-related ad campaigns- Creating and rolling out key sales collateral- Empowering and enabling content marketers - Contribution to product plans and roadmaps- Compiling market and competitive intelligenceIn my role I did my utmost to foster an environment of collaboration, performance and passion. Reporting to the VP of Marketing & Growth, my role was highly interconnected with other teams within marketing and across the value chain - such as sales, product and client success. What's more, I collaborated closely with top management to derive strategic business and product marketing plans.

Linz

- Google partnership management- Optimization of end-to-end product processes- Comprehensive go-to-market strategies- Market analyses incl. TAM SAM SOM- Assessment of the competitive landscape- Detection of trends and target segments- Value propositions and communication plans- Close collaboration with the C-suite- Training of sales and service units- Implementation of a digital backoffice system- Business planning and contract creation- Product pricing and packaging- Product vision and roadmapping- Customer exploration interviewsFocus products: Retail Intelligence, Dynamic Pricing and the CSS Partner Program

Linz

- Feature roadmapping and idea management- Backlog grooming and effort estimations- Management of initiatives, epics, and stories - Leading planning meetings and stand-ups- Progress tracking and team enablement- Pre-release quality and acceptance tests- Collaboration with UI/UX on web interface(s)Note: Interim dual-coverage of both the product manager and the product owner position

Linz

- Creation of key sales collaterals- Award submissions and trade fair support- Conceptualisation of email and ad campaigns- Social media management and blogging- Enablement of market-facing teams- Collaboration with creative agencies- Newsletter conceptualization- Corporate branding and CD/CI

Linz

- Lead Generation- Sales Assistance- Email Campaign Planning- Content Creation and Translations- Fair and Expo Planning- Product Presentations- Technical Salesforce Support

Analysis of the French heating market to assess the market entry potential based on competition, potential customers, energy prices and substitutes.

Linz

Assistance in projects to streamline the inbound and outbound communication; Website usability and accessibility checks; Discussion of offers during customer visit

Asten

Sales and accounting; Customer acquisition; Account Management; Customer Service; Logistics & Distribution

Master Of Science - Msc, Digital Business Management (Dbm) - Part-Time, ⌀ 1.15 (Gpa: 3.85) | Thesis Grade: 1 (A+)

- Digital Marketing - Business Analytics and Data Management - Innovation Management - Strategic Management and Leadership - Business.

Course, Product Marketing Certified: Leadership

Specialised course to equip professionals with the knowledge needed to create lasting, successful careers as product marketing leaders.

Course, Effective Leadership By Eva-Maria Ayberk

- Leadership Communication - Team and Corporate Culture - Feedback Methods - Conflict Management - Neuropsychological Cognition.

Training, Leadership Development

- Leaders as role models - Recognizing personality structures - Dealing with attacks - Efficiency through time and project management.

Course, Project Management

Module 1: Classical project management vs. agile project management - Classical project management approaches - Multi-project management.

Master Of Arts (M.A.), East Asian Economy And Society (Ecos) | Taught In English, ⌀ 1.1 (Gpa: 3.88) | Thesis Grade: 1 (A+)

Activities and Societies: Academic writing club and language exchange programEast Asian Economy and Society is a multidisciplinary.

Bachelor Of Arts (B.A.), Global Sales And Marketing (Gsm) | Taught In English, ⌀ 1.6 (Gpa: 3.37) | Thesis Grade: 1 (A+)

Activities and Societies: Language exchange program, Group dynamics seminarAustria’s export economy has succeeded in setting international.

Exchange Semester, International Management, ⌀ 1.2 (Gpa: 3.8)

Japan is not only the world’s third largest economic center, the country also prides itself on cutting-edge technology. Ritsumeikan Asia.