Karin Soejoedi Email & Phone Number

Jakarta, Indonesia

Jakarta, Indonesia

- Develop comprehensive marketing plans aligned with business objectives to increase brand awareness, drive foot traffic, and boost sales- Oversee all digital marketing channels, including website, social media, email marketing, and online advertising- Plan and execute promotional campaigns, events, and partnerships to drive customer traffic and enhance the dining experience- Implemented market research initiatives to gather customer insights and identify opportunities for growth, resulting in improved customer satisfaction and loyalty

Jakarta, Indonesia

- Develop the brand image of Lamudi as the best working place for potential talents - Conduct employer branding audit and provide consultation for current strategies- Grow the company's online presence by creating contents on LinkedIn & Instagram with results of followers increment of 103%- Create engaging career development events for employees with HR team- Create design visual and contents for digital recruiting ads, resulting in an average CTR of 2-3%- Write monthly microblogs and newsletter for potential talents, resulting in an average open rate of 26%

Jakarta, Indonesia

- Analyze qualitative and quantitative data with special focus on psycographics and markettrends using Google & Facebook Analytics- Create marketing strategy both with offline and online channels (using paid Ads and PRcollaboration) with results of increment in sales and traffic to 30% - 50%- Develop new products together with operation & kitchen team that are aligned with brandimages and current trends- Execute a variety of marketing initiatives that drive brand awareness, trial anddistribution, including the day-to-day execution across marketing campaigns, promotions,and sales support in 6 different outlets (Jakarta & Bandung)- Manage Sushigroove's Instagram account daily as well as creating contents that drivesimpressions, likes, shares and engagements implicating optimization keywords, videos andanimated contents- Work together with design team to create visuals for every marketing campaigns andengaging posts on social media platforms

Jakarta, Indonesia

- Formulate business proposals according to clients’ needs (including event services and customize products)- Manage account management and expansion activities (Banks, Private & Public Companies and Brands), increase sales & expansion to 30% - Increase brand awareness by making communication strategies through social media, KOL and direct selling- Manage events for clients and in-house activations - Work together with logistics department to ensure appropriate and timely delivery of service and products by leasing with suppliers and vendors - Liaise with operation team to ensure satisfactory service in client’s events or orders

Utrecht, Netherlands

Jakarta, Indonesia