* Served as head of communications for Western Digital's AME business unit (Automotive, Mobile and Emerging markets/IoT). Storage is a growing requirement as data and video use increases across these industries.* Led PR for smart video (WD Purple products), network attached storage (WD Red products) to help deliver launch messaging, press releases, contributed articles to business press and trade magazines, as well as seeding products for review. * Drove stories in the press for Western Digital's innovation and thought leadership in HDD, SDD and NVMe and card storage.* Managed campaign efforts spanning marketing and PR/Comms coordinating with the regions, social media team, and corporate team

* Delivered results in press for Intel's technology in the areas of networking and 5G (modems, infrastructure) and related fields where 5G connectivity will play a role - new carrier services at the network edge, automotive VtoX, connected home and devices, industrial IoT, others.

* Worked in technology communications inside the Global Communications Group for the Intel Programmable Solutions Group, the former Altera. * Conducted influencer and media relations to improve the media's understanding of Intel's processors and FPGAs (field programmable gate arrays). FPGAs, when added to circuit boards, enable systems designers to develop products with new levels of performance, while requiring less power. They can be designed in to help offload CPU processing; speed up algorithmic-based searches and related functions; allow systems designers products to be customized and differentiated in their markets.* Responsible for sharing PSG's capabilities in markets including: automotive, data center acceleration; SDN and NFV, and cloud; wireless and optical transport network infrastructure; SSD NAND Flash; broadcast and cable ingest, edit and distribution; aerospace and government; industrial/robotics; Smart City and Smart Grid; medical imaging and devices; embedded vision; IoT and complex, high-end consumer devices such as 4K TVs. * Coordinated press and analyst meetings at up to 15 trade shows a year, and help secure speaking opportunities.

Experience August 2011 to Present Hewlett Packard Company, Cupertino, CAPublic Relations Manager, HP Printing and Personal Systems Group, Commercial Division* Managed worldwide PR program and media relations for virtual desktop/thin client team, as well as retail hardware vertical and mobile POS (tablet) business, engaging with HP corporate and enterprise business colleagues* Supported PC business's commercial growth areas of digital signage and retail point of sale by engaging with retail trade press and business press – worked with partners such as Citrix, Intel, Microsoft and VMware* Learned technical differentiators of all product lines, and learn unique customer strategies enabling me to tell better stories than the competition* Developed executive communications and messaging up to GM level for thin clients leaders, as a member of HP’s global PR commercial PCs and Printers team* Coordinated and led teams in all launches, tours and events and took part in expressing the full HP story, as well as understanding the challenges of consumerization of IT, BYOD, and blurring of lines in mobile, PCs and cloud* Served as regular blogger on 367 Addison Avenue, HP’s blog for the PC business, as well as handling Twitter, YouTube and LinkedIn content for these HP social media sites* Managed global PR agency team to drive continual coverage and thought leadership via launches, proactive pitches, contributed articles, blog posts, tweets and videos

* Developed external communications (press releases, bios, Q and As, advise on sales collateral) to provide media and analysts a view of HP's innovative Visual Collaboration business unit. HP's product set ranged from Halo, an immersive room for videoconferenecing, to HD video across the enterprise at desktops and in conference rooms.* Drove efforts of, and managed three global PR teams in creating social media buzz, effective launches, and messaging for HP Visual Collaboration products and executives.* Worked as part of two teams – Office of Strategy and Technology/HP Corporate PR and on HP Visual Collaboration marketing team – to provide messaging that highlights its technology innovation, and the green/video sustainability story, with our products' power to reduce costs of travel, and support collaboration with teams across the globe. Leveraged knowledge of how HP servers, and networking, mobility, and other hardware (PCs, monitors) support Halo deployments, to tell end-to-end HP story.* Key member of marketing team, and developed for the sales team internal competitive messaging. Worked closely with both WW Halo division Marketing Director and VP. Managed PR and AR at key trade shows, including VoiceCon (Enterprise Connect), Interop, and InfoComm. * Managed communications regarding partnerships and channels. Coordinated PR with other parts of HP – PSG, TS, ES, and Alliances team.* Managed global 1000 customer references program for case studies, analyst reports, and press interviews.

* Promoted Avocent’s data center management software/hardware solutions and led Avocent efforts around NAB, Interop, and FOSE trade shows; also support LANDesk’s desktop management software for anti-virus and endpoint security, leveraging executives in top trend stories on data breaches* Conducted PR campaigns for Presidio Networked Solutions, a major integrator for leading hardware players Cisco, EMC, NetApp, and Microsoft. Areas promoted: Telepresense, Unified Communications, storage and server virtualization* Launched Comcast’s Radiance AdDelivery in June 2009 – a digital solution to send large video files over the Internet to TV stations and networks* Managed press and analyst relations for three hot start-ups - Conviva (managing video streams for better user experience), Kasenna (IPTV media server technology) and Vobile’s anti-piracy, video recognition software * One highlight was securing key media coverage for Kasenna’s IPTV solution (With HP and Intel) that broke an industry benchmark – to become the first IPTV technology to reach one-million set-top boxes * Promoted CREDANT’s encryption software for mobile data on laptops and launched GreenBorder’s consumer version GreenBorder Pro (sandboxing technology) later acquired by Google

Summary: Led media relations for Juniper Networks, Sun Microsystems, Openwave and BridgePort Networks with a strong telecom and wireless advisory role. Worked on product launches, trade shows * Re-launched VeriSign telecom division with emphasis on new wireless billing/OSS and content services at 3 GSM and CTIA 2004 with huge media push—79 interviews and 50 pieces of coverage * Placed Juniper execs in speaking engagements and wrote entry that landed Juniper CTO Pradeep Sindhu a spot as "CNBC Tech Innovator of 2005," as well as his being named one of the Top 25 Technology Leaders by InfoWorld (2005)* Worked with Sun Microsystems’ Industry Telco vertical securing top coverage for its servers and billing (OSS) solutions aimed at telecom carriers, and later IPTV * Developed PR program for wireless software infrastructure start-up BridgePort Networks to help create “MobileVoIP” category. Wrote press releases, positioning papers, and contributed articles for execs on the advantages of Mobile to IP roaming * Promoted the work of Openwave software for its mobile interfaces to personalize and “skin” a phone for end user’s ease of use, or to create themed look, other products and executives

Worked on specific campaigns for Juniper executives - CMO, CTO, CIO, Business unit GMs and CEO. The goal was to create throught-leaders of all.

* Led PeopleSoft enterprise software team promoting solutions in Energy, Telecommunications and Consumer Products. Built knowledge of each industry and how it deals with suppliers, customers and employees* Developed PR plans, wrote and placed articles that highlighted PeopleSoft’s approach to financials, supply chain and CRM for Energy, Telecommunications and Consumer Foods/Goods companies, which were important verticals for PeopleSoft (Pre-Oracle)

* Supported PR efforts for video recognition firm - Virage, now part of Autonomy. Virage's VideoLogger technology, which allowed hours of video to quickly be searched for faces, voices or words* Executed press for Agilent’s worldwide telecom test divisions including the wireless optimization team offering base station and coverage areas tests. Included handling trade show outreach, and attended major telecom trade shows including N + I, Supercomm, OFC, Comdex, CTIA, Opticon, ECOC and others* Supported broad programs for HP Printer division and HP ProCurve networking group – developed releases, case studies, pitched press for feature stories* Helped Advanced Technology Ventures, a VC firm, and several of its portfolio firms gain visibility in business press and other stories on funding and IPO process