Karin Wassén Email & Phone Number

Södertälje, Se

I´m heading a fantastic team of 15 professionals and hold a strategic and creative responsibility for marketing and editorial communication. We define communication strategies and execute on how to most effectively launch a product, gain most reach and conversion in social media and online or showcase our offering at exhibitions.

Sodertalje, Sweden

Development of Scanias Brand Platform to differentiate and to meet the challenges in the shift in transport industry. A role that requires both strategic and tactical work.

Sodertalje, Sweden

A multifaceted role leading Scanias biggest marketing campaign to date. A global marketing communication campaign for the launch of Scanias new truck range that went public in August 2016 that received several communication awards. A role that included project management, presentations and cooperation at top management level, cross-functional work, constantly new challenges to meet, strategic as well as tactical work to reach our target audience.

Södertälje

Development of Scanias retail network through analysis of vehicle concentration forecast, calculation of market potential, competitor and industry analysis to optimize the service offer on Scanias markets. I had responsibility for the Latin American, Indian and southern European areas. The role also included educating the markets in analysis methods to develop their own network development skills.

São Paulo Area, Brazil

During 3 years I was placed at the Scania Latin American headquarters outside São Paulo, with responsibility for marketing communication projects for the Latin American region, both on a strategic and operational level. My main task was to secure that global standards, processes and brand values were met taking regional challenges into account, through various marketing campaigns and projects.

Sodertalje, Sweden

Project Manager responsible for global marketing communication for the business areas Scania Buses and Coaches and Scania Engines. One of my main tasks was the launch of Scanias fully designed and produced coach Scania Touring that was presented for the first time in 2009 at the international bus and coach exhibition Busworld in Kortrijk, Belgium.

Stockholm, Sweden

Marketing activities towards the Finance segment for the Swedish market that included coordination of customer events, online and printed advertising campaigns and responsibility for the set-up and coordination of web-seminars for our customers.

Stockholm, Sweden

Supporting and educating the European subsidiaries in SEO (search engine optimization) which also included analysis of competitors online activity.

Master, Business Administration, Marketing, French

International business administration programme including an Erasmus exchange student semester in Brest, France. Both my bachelor.

Marketing, Management

Exchange student at École Supérieure de Commerce de Brest (Graduate School of Management of Brittany). Focus on Marketing and Management.

French Language

Education record