Karina Arruda Email & Phone Number

São Paulo, Brazil

São Paulo - Brazil

Cotabox is an e-procurement, a cloud-based platform for business expense management (SaaS model). The main objective is to help customers maximize the performance of the purchasing area, achieving significant savings and increasing the company's profitability, serving customers of small, medium, and large sizes. It is the only startup in the purchasing sector selected by Cubo Itaú.Key management activities:- Implementation of design processes- Responsible for leading Scrum… Show more Cotabox is an e-procurement, a cloud-based platform for business expense management (SaaS model). The main objective is to help customers maximize the performance of the purchasing area, achieving significant savings and increasing the company's profitability, serving customers of small, medium, and large sizes. It is the only startup in the purchasing sector selected by Cubo Itaú.Key management activities:- Implementation of design processes- Responsible for leading Scrum rituals (Review, Retrospective, Planning, organization and prioritization of the backlog)- Responsible for conducting 1:1 with the team- Serve as a subject matter expert on product requirements, UX methodologies, and design best practices- Mentor and train new team members- Define OKRs for the area- Define UX metrics for improvementsKey product activities:- Kick-off meetings with stakeholders and understanding of requirements- UX research, synthesizing research and insights- Creation of user journey maps, flow diagrams, and wireframes, to communicate design concepts- Development of low-, medium-, and high-fidelity prototypes- Presentation and defense of project solutions to stakeholders and decision-makers- Led usability testing and feedback sessions to ensure user satisfaction- Documentation of designs and specifications for the development team- Collaboration with developers and QA to ensure the successful launch of products- Maintenance of the company's design system and style guide Show less

Botucatu, São Paulo - Brazil

I worked as a Product Designer, leading various internal projects from conception to launch, serving clients such as Daki, Starbucks, Tecban, and Tecnisa.Key responsibilities:- Conduct kick-off meetings with stakeholders to gather requirements and align expectations.- Conduct UX research and synthesis to identify user needs and opportunities.- Create user journey maps, flow diagrams, sitemaps, and wireframes to communicate design concepts.- Develop low-, medium-, and… Show more I worked as a Product Designer, leading various internal projects from conception to launch, serving clients such as Daki, Starbucks, Tecban, and Tecnisa.Key responsibilities:- Conduct kick-off meetings with stakeholders to gather requirements and align expectations.- Conduct UX research and synthesis to identify user needs and opportunities.- Create user journey maps, flow diagrams, sitemaps, and wireframes to communicate design concepts.- Develop low-, medium-, and high-fidelity prototypes to test and iterate on designs.- Present and defend project solutions to stakeholders and decision-makers.- Lead usability testing and feedback sessions to ensure user satisfaction.- Document designs and specifications for the development team.- Collaborate with developers and QA to ensure the successful launch of products.- Maintain the company's design system and style guide.- Serve as a subject matter expert on product requirements, UX methodologies, and design best practices.- Mentor and train new team members. Show less

Brazil

I had experience in the creation of various graphic and digital materials, including:- Design and layout of business cards, magazines, menus, catalogs, and other print materials.- Image editing and manipulation for print and digital media.- Illustration and vector art.- Visual identity development for businesses and organizations.

Bauru, São Paulo - Brazil

Alto Astral is a leading Brazilian publisher that was founded in 1985. The company has since become a major player in the newsstand market, with established brands such as Todateen. I worked in a variety of departments at Alto Astral, including behavior, general knowledge, entertainment, and children's. In addition, I developed editorial projects for licensed products in the children's line for brands such as Bromelia Produções, Fox, Illumination Entertainment, Mattel, TV PinGuim, and… Show more Alto Astral is a leading Brazilian publisher that was founded in 1985. The company has since become a major player in the newsstand market, with established brands such as Todateen. I worked in a variety of departments at Alto Astral, including behavior, general knowledge, entertainment, and children's. In addition, I developed editorial projects for licensed products in the children's line for brands such as Bromelia Produções, Fox, Illumination Entertainment, Mattel, TV PinGuim, and Ubisoft.Key responsibilities:- Layout and design of magazines and stickers album- Creation of visual identity for the inside pages and cover- Image editing and manipulation- Preparation of files for printing- Mentoring and training of art interns Show less

Bauru, São Paulo - Brazil

Alto Astral Publishing was an important professional experience that influenced my education and entry into the workforce. This period was one of the most significant in terms of learning the tools, graphic processes, and teamwork.I worked with the licensed products and illustrated books team in the children's line, developing products for brands such as Bromelia Produções, Fox, Illumination Entertainment, Mattel, and TV PinGuim.My main tasks were:- Layout and design of… Show more Alto Astral Publishing was an important professional experience that influenced my education and entry into the workforce. This period was one of the most significant in terms of learning the tools, graphic processes, and teamwork.I worked with the licensed products and illustrated books team in the children's line, developing products for brands such as Bromelia Produções, Fox, Illumination Entertainment, Mattel, and TV PinGuim.My main tasks were:- Layout and design of magazines and stickers album- Creation of visual identity for the inside pages and cover- Preparation of files for printing Show less

Master Of Business Administration - Mba, Project Management

The USP/Esalq distance learning postgraduate program in Project Management is a comprehensive program that integrates planning, execution.

Specialization Course, Ux/Ui Desgin

Design Circuit is a comprehensive course that teaches students how to develop digital products and services that meet the needs of users.

Bachelor'S Degree, Graphic Design

Graduação, Product Design