Karina Hernandez Email and Phone Number
Karina Hernandez work email
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Karina Hernandez personal email
With over 15 years of work experience, I am a passionate and driven people leader at LinkedIn, the world's largest professional network. I have a strong background in CX, marketing, research, and strategy. My mission is to create and deliver exceptional customer experiences that delight, engage, and retain LinkedIn's users and clients across the B2B and B2C segments. I believe in the power of empathy, collaboration, and innovation, and I bring diverse perspectives and experiences to the team as a multicultural and bilingual professional.In my current role, I lead the design and implementation of customer strategies for the B2B distribution channel, leveraging end-to-end lifecycle journey maps, personas, and consumer solutions. I also consult on digital marketing and design, content strategies, and social strategies to ensure the customer experience is best-in-class and at the center of all decisions. Some of the skills I use in my role are management, customer insights, CX, and marketing strategy. I also have certifications in mastering customer experience, managing compassionately, and having an inclusive mindset.
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Customer Experience ManagerLinkedin Oct 2021 - PresentSunnyvale, Ca, Us
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Customer Experience Strategy ManagerWestern & Southern Financial Group Mar 2017 - Oct 2021Cincinnati, Oh, Us• Lead the design and implementation of customer strategies for the B2B distribution channel through the creation of customer experience designs, omni-channel marketing strategies, and relevant consumer solutions.• Create and leverage end-to-end lifecycle journey maps and personas to inform strategies.• Develop experience strategies to drive customer acquisition and retention, and revenue. • Consult on digital marketing and design, content strategies and social strategies, in order to ensure that the customer experience is best-in-class and at the center of all decisions.• Lead the Western & Southern Financial Group employee experience strategy in order to attract and retain top talent.• Lead the enterprise measurement program to bring the Heart of the Customer and Employee into the everyday business decisions.The postings on this site are my own and do not represent in any way Western & Southern Financial Group's (including its member companies') positions, strategies or opinions. -
Multicultural Consumer Insights ManagerKroger Jan 2015 - 2017Cincinnati, Ohio, Us• Responsible for consumer assessment of 3 major ethnic groups – Hispanics, African-American, and Asian-American for the Kroger Enterprise.• Designed and implemented custom primary consumer and shopper research to understand consumers and their grocery shopping behavior, to provide the right recommendations.• Use secondary data (Nielsen, IRI) to help with benchmarking and market sizing.• Performed segmentation analysis which helped developed the Hispanic Consumer personas for the Kroger enterprise. • Kept the voice of the customer present at all times through refreshers, store implementations, and/or remodeling. • Led custom research and metrics for the Kroger Personal Finance team to understand consumer behavior and attitudes. • Worked cross-functionally with CPG companies, 84.51 and Kroger category managers/buyers to improve shop-ability and category volume through enhanced in-aisle navigation, visual merchandising and promotion effectiveness• Analyzed qualitative and quantitative findings in conjunction with behavioral data (84.51, Nielsen, IRI) to develop a holistic view of the shopper and recommend go-forward strategy to senior leaders • Internally managed vendor resources to ensure the quality, timeliness and accuracy of deliverables. -
Multicultural Project DirectorIllumination Research May 2013 - Jan 2015Mason, Oh, Us• Manage multiple projects simultaneously during different phases of the project life cycle. • Successfully managed over $1 million in project revenue in 2013.• Execute projects in the CPG, Beauty, Financial and Technology industries with positive results. • Responsible for the overall execution of fieldwork for a research project. • Led all the multicultural research projects for the company, mainly focusing in Hispanic research. • Develop the research methodology, screener, and all other project materials to conduct a successful research. • Internally manage vendor resources to ensure the quality, timeliness and accuracy of deliverables. • Develop and manage with high accuracy project budgets. -
Marketing Manager And Multi-Line Sales RepresentativeState Farm Insurance Feb 2009 - May 2013
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Associate Project DirectorMrsi (Marketing Research Services, Inc.) Jul 2003 - May 2008Cincinnati, Oh, Us
Karina Hernandez Skills
Karina Hernandez Education Details
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Northern Kentucky UniversityAnd Related Support Services -
Northern Kentucky UniversityMarketing
Frequently Asked Questions about Karina Hernandez
What company does Karina Hernandez work for?
Karina Hernandez works for Linkedin
What is Karina Hernandez's role at the current company?
Karina Hernandez's current role is Always Learning CX & Insights Leader | Driving Growth & Empathy.
What is Karina Hernandez's email address?
Karina Hernandez's email address is ka****@****ern.com
What schools did Karina Hernandez attend?
Karina Hernandez attended Northern Kentucky University, Northern Kentucky University.
What skills is Karina Hernandez known for?
Karina Hernandez has skills like Marketing Research, Sales, Marketing, Market Research, Focus Groups, Quantitative Research, Spanish, Microsoft Office, Project Management, Segmentation, Property And Casualty Insurance, Oral And Written Communication Skills.
Who are Karina Hernandez's colleagues?
Karina Hernandez's colleagues are Inviter Tester, Julia Deitz, Johnnjkmp0424-090938 Doe, Lindsay Robinson, Sarita Kohli, Hannah Mcinnes, Tania Gupta.
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