Global and regional marketing management with solid eCommerce and direct sales experience gained on marketplace platforms with B2B2C business models. Digital marketing & CRM expertise, building data-driven marketing communications strategy, with customer-centric approach, enabling tailored communications at scale. Customer profiling, defining personas and avatars to represent users, personalising communications and web experience, developing made-to-fitjourneys that engage customers and build loyalty.Strategy design to augment sellers’ revenue and increase B2B income on marketplace platforms, in partnership with Salesforce Sales Cloud. Sales increase, efficiently connecting buyers with sellers andsupporting sellers in optimal listing techniques to boost their revenue. Creation of AI tools to engage sellers and to provide real-time performance insights.B2B promotion with storytelling, leveraging sellers’ story to demonstrate how eCommerce companies can support SMEs, promoting the success of local businesses and demonstrating the human side of brands. Supporting growth initiatives for new sellers, equipping small business owners to grow in the UK, Germany, France, Italy and Spain, creating a halo effect in B2C promotion. Shaping consumer’s habits, encouraging local sustainable consumption, focusing on community empowerment and enabling local businesses to sustain growth.Digital Marketing, Data Analytics, Communication, Loyalty Programs, P&L Management, Product Marketing, CRM & Automation, Matrix Organisations, Customer Conversion. Fluent in English, Spanish and Portuguese, with a good working knowledge of German.