Karina D. Email and Phone Number

TL;DR I create graphic, video, and written content for social media channels. Supporting marketing initiatives such as live webinar assistance, email marketing, plan and execute events, and more! Day-to-day this looks like ⤵• Write, plan, and direct short form video content for company social media channels, including TikTok, Instagram, YouTube, and Facebook• Lead the development of strategic content for social media, print, and website including graphics, images, and video for B2B and B2C audiences• Curate and manage content calendar for social media platforms including LinkedIn, Instagram, Facebook, TikTok, and YouTube to promote organic brand awareness that align with business objectives• Generated 100,000+ organic impressions across social media platforms, 155% increase in engagements, and grew audience by 92%• Launched Never Job Search Alone LinkedIn Newsletter that has gained 2,000 + subscribers • Act as the subject matter expert on all things social media to educate and instruct organization on best practices, trends, platform updates, and more• Collaborate across divisions to develop content that promotes brand awareness and positions internal team as industry experts and thought leaders• Facilitate effective communication and collaboration with the CEO and the leadership team, delivering strategic insights and ensuring alignment with organizational goals

- Lead the development and management of multi-channel social content strategies while increasing engagement - Generated 27,000 monthly impressions across 4 social network platforms - Brainstormed and developed new content ideas with the goal to grow audiences- Ran paid social media campaigns for Instagram and Facebook that resulted in increased engagement

- Ensured clients needs were met and were satisfied with proposed marketing campaigns- Managing and supervising marketing projects from beginning to end- Developing and maintaining relationships with external clients

- Assisted in the development and implementation of social media strategy - Mentored and supported other assistants throughout the onboarding process - Succeeded in the transition of in-person to virtual events while maintaining consistent turnout

- Managed Instagram account which has grown to a following of over 1,000- Increased Instagram following by 150% within a year, and organic impressions by 85%- Assisted in the preparation and execution of events sponsored by organizations looking to recruit from PSU’s student population for internships and jobs - Content creation of advertising and marketing materials to promote events including social media posts/events, flyers, et using Canva and Photoshop

- Copywriting and content development for social media platforms- Maintained quick response time and increased engagement with followers and similar accounts - Assisted during photoshoots and filmed behind-the-scenes for social media content

- Provided intervention strategies and assistance with student conflict and concerns - Acquainted High School students with the principle of academic integrity and college academic standards

- Verified the legitimacy of job postings on university job portal, and worked with employers to post jobs according to university and federal labor standards - Scheduled appointments in person and by phone, checked in students for appointments and drop-ins