Sparked Digital is in the business of solving digital marketing problems for clients in Canada, the Cayman Islands, Europe and the US. In addition to being Sparked's President & Co-Founder, I head up our content and creative team, and work hard to foster long-lasting client relationships built on trust and results.

The Forum's mission is to help women entrepreneurs access the resources and community they need to thrive in business. At the Forum, I provide mentorship on a volunteer basis to other women entrepreneurs who are looking for support with marketing strategy and copywriting.

The DMZ is a world-leading incubator for tech startups around the world. As an Expert in Residence, I worked with dozen of high-potential startup founders, helping them hone and refine their copywriting skills. I also led several copywriting workshops and training sessions.

To write like a professional copywriter, you’ve got to think like one. This copywriting course teaches students how to do that. As an in-person instructor, I developed and delivered course content to teach students how to write print ads, web copy, sales letters, marketing emails, and more.

Savvy business owners and marketing managers know that copy is a critical marketing tool. The right copy brings brands to life, demonstrates professionalism and impacts conversion rates. However, good marketing writing takes time and skill. It takes an understanding what works and what doesn’t. That's where I came in. With a superior track record, I helped clients execute on their marketing strategies by producing high-quality copywriting on a flexible, freelance basis.

SkyPower is a global developer of utility-scale solar energy. In this position, I was responsible for crafting the company’s global content strategy and implementing it across multiple channels and regions; aligning brand voice across owned, earned, and paid channels; developing key messages, communications products, and marketing collateral to advance business objectives; and providing corporate writing and editing services.

Lexica is a (former) communications agency that helped start-ups and tech companies their unique value through quality writing. As an Associate Copywriter at Lexica, I wrote web copy, blog posts, digital content, B2C & B2B marketing copy, letters, proposals, profiles, biographies and more. I also provided copyediting services.

Environmental health is the branch of public health that's concerned with all aspects of the natural and built environment that affects human health. As a Senior Policy & Program Advisor with the Environmental Health Policies & Programs unit, I was responsible for drafting policy and program documents; managing communication with stakeholders groups and regulated communities; facilitating high-level workshops and information sessions; and delivering training sessions for public health inspectors.

Environment and Climate Change Canada’s Enforcement Branch is responsible for the protection and conservation of both the environment and wildlife for future generations. As a Program Liaison Officer with Environmental Enforcement, I was responsible for providing strategic communication and change management leadership for priority projects; implementing the regional health and safety programs; managing regional training programs; writing reports, summaries, and internal newsletter; and designing performance measures to conduct program evaluations.PUBLICATION:McCready, Heather & Barker, Karina. “Towards Intelligence-Led Environmental Enforcement.” In Compliance and Enforcement of Environmental Law, Volume IV, edited by Lee Paddock, David L. Markell and Nicholas S. Bryner. Northampton: Edward Elgar Publishing, 2017.