WSP is one of the world's leading engineering professional services consulting firms, bringing together talented people from around the globe. We are technical experts who design and provide strategic advice on sustainable solutions, engineering projects that will help societies grow for lifetimes to come.As the Global Marketing and Communications Director, Karina is responsible for contributing to the sector marketing strategy and deliverables using a variety of marketing tools including digital campaigns, social media, thought leadership, webinars and client events. Her primary focus will be on the global promotion of the Transport & Infrastructure, Advisory and Program and Project Management capabilities.

A global leader in enterprise business solutions for Human Capital Management (HCM) and Finance, Nakisa delivers innovative, forward-thinking and robust human resource and financial management solutions that advance your business strategies. Available on premise and in the cloud.As Vice President of Marketing, Karina is responsible for developing and executing Nakisa’s marketing plan to support sales growth and market penetration/expansion globally. In this role, she also spearheads Nakisa’s ambassadors program to strengthen customer relations and ensures Nakisa’s brand is well-positioned and recognized throughout the company’s direct and indirect go-to-markets initiatives.

Services include:o Business Planning o Business Developmento International Marketingo Partnership Building and Enablement o Digital Marketingo Communicationso Brand Buildingo Community Buildingo Public Relationso International Strategic Planning o Project Managemento Process Improvement

During her tenure at Toon Boom, Karina Bessoudo has developed and managed marketing programs for the online, education and enterprise markets, working closely with management, the sales team, resellers and distributors worldwide. She has also been involved in the development of new geographic and vertical markets, through market research, relationship building with key local players and agenda preparation for management and sales’ field intervention. Over the years, Karina has been in charge of building the corporate branding, creating collaterals and corporate communications, as well as writing up case study articles, user stories, and web site content that is in line with web site optimization. She also handles media relations for press releases and product reviews, manages advertising, secures placement in conferences, builds market intelligence as well as submits the company and its products to Awards programs to get recognition. Karina has also been more closely involved in the planning, creation and monitoring of Toon Boom’s online campaigns along with the Web Marketing team.o Develop and manage marketing programs for B2B and B2C marketso Develop new geographic and vertical marketso Build branding, collaterals, quarterly magazine and success storieso Feed keyword friendly content to web siteo Develop corporate and product communicationso Supervise marketing teamso Develop and manage teams for new product releaseso Manage advertisingo Secure placement in conferenceso Develop mail and telemarketing campaignso Build market intelligenceo Get recognition via Awards programso Develop online content to optimize web site rankingSpecialties: o Develop and manage marketing programs for B2B and B2C marketso Identify and qualify new businesso Develop and execute marketing strategy - branding to product marketingo Build a strong and loyal community

Toon Boom Animation Inc. is a global leader in digital content and animation creation solutions with a worldwide sales, distribution and support network, selling its products in more than 120 countries.Toon Boom carries user-friendly applications for all, catering to children, home users, creative professionals as well as students, educators and schools. At the high-end studio level, Toon Boom offers a wide product range from powerful pre-production tools to leading-edge animation production solutions.Awards2013: Ub Iwerks Award, International Animated Film Society, ASIFA-Hollywood2012: Primetime Emmy® Engineering Award for Storyboard Pro, Academy of Television Arts & Sciences2005: Primetime Emmy® Engineering Award for Harmony, Academy of Television Arts & Sciences

Managemento Elaborating and implementing tracking mechanisms of all commercial initiatives internationally, based on project classification and according to their level of priority.o Participating actively within the quality improvement committee in view of maintaining ISO 9001 certification.o Managing the corporate brand development and promotional tools for the entire organization (brochures and web site). o Implementing business intelligence unit to identify new business opportunities and disseminate the information to operational divisions.Communicationso Writing of all external communications (customer newsletters, press announcements, etc.).o Contributing to the preparation of bidding proposals to the World Bank, as well as all regional Development Banks and the Canadian International Development Agency.o In charge of market screening in terms of new business opportunities.o Participating in the sectoral and geographic analysis within the Global Marketing Plan.Honours and Awardso Writing of proposals for award consideration nationally and internationally (was the first one to submit the company’s achievements to have its expertise acknowledged internationally) and won the following: - 1996: • Award of Canadian Excellence recipient in international development, granted by CIDA/ALLIANCE for the project : Bridge assessment in Malaysia (Transportation infrastructure division); • Award of Canadian Excellence finalist in international development, granted by CIDA/ALLIANCE for the project : 500 kW HT Transmission lines, Sichuan, China; - 1998 : • Award of Merit granted by the Canadian Consulting Engineering for the Performance improvement technology on the 220 kW transmission lines in Peru; • Award of Excellence recipient for international cooperation and technology transfer granted by CIDA/ALLIANCE for the project : Energy loss reduction and electrical network efficiency improvement along coastal Peru.