Karina Cachucho Pereira Email & Phone Number

Panamá

Leading with a strategic vision, driving excellence in the operational details of the business to ensure optimal company profitability through end-to-end projects and continuous improvement.Leading company transformation projects.Guiding the strategic planning and execution of the company's commercial projects and operations

Leading a team of 40 individuals from the following departments: Accounts, Performance Media, Technology, Profiling Business Center, UX/UI Design, and New Business.Ensuring the achievement of annual, quarterly, and monthly objectives for revenue, costs, expenses, and EBITDA.Developing growth strategies for the in-house brand and guiding Business Leaders in the development of growth strategies for clients

Panamá

Leading the Accounts, Sales Center, and overseeing the Campaigns, Design, and IT teams associated with the Business Unit.Keeping abreast of industry and client business knowledge.Identifying and seizing opportunities to contribute to the agency's new business efforts.Ensuring the profitability of the Business Unit.Building, developing, and ensuring the achievement of annual business objectives.Managing and controlling revenue, costs, and expenses for the Business Unit.Overseeing the growth and maintenance of the client portfolio for the Accounts team.Collaborating with Account Managers to plan strategies for key clients.

Panama

Responsible for the long-term development and growth of accounts. Industries: Real Estate, Education, B2B Services.Transforming knowledge of client's business objectives, internal and competitive opportunities, and client perception into digital marketing communication strategies.Influencing the efficiency and quality of work and advocating for the agency/client relationship.Managing client objectives, expectations, and timelines, and effectively communicating with the internal team.Capable of articulating, communicating, and presenting the work that delivers business success to clients and ensures the feasibility of delivery and implementation.Understanding the scope of work, resource requirements mapping, and budgets.Serving as a mentor/coach and/or direct manager for younger team members and supporting the development of these team members.Developing and maintaining high levels of team effectiveness (trust, communication, collaboration, productivity, diversity, engagement).Implementing a framework of strict quality controls and compliance to ensure the achievement of client objectives.

Responsible for the Marketing department in Venezuela, overseeing the management of brands such as TuCarro.com, TuInmueble.com, TuMoto.com, TuLancha.com, and MercadoLibre Servicios, reporting to the corporate office and the regional team.Planning, budgeting, and control of the marketing plan execution, encompassing both B2B and B2C strategies, with online and offline reach (email marketing, Display Advertising, etc.).Designing digital strategies and campaigns; Generating management reports based on metric analysis (Google Analytics, Comscore, MicroStrategy, Salesforce).Designing, executing, and monitoring internal and external promotional activities.Approving and directing campaigns for each of the brands.Planning, controlling, and executing the Marketing budget for Venezuela.Providing support in the assessment and analysis of new business opportunities.Generating reports with qualitative and quantitative analysis of the business and competition to enhance the user experience and lead to improved conversion rates for the business.

Caracas, Venezuela

Product and Collectibles Launch.Marketing Plan.Spokesperson in Public Relations.Media Buying.Media Planning.Customer Management.Advertising Campaign Supervisor.Team Leader.Sales Management Supervisor.

Caracas, Venezuela

Launch of Optional Purchase Products: Collectibles, Gadgets, Books, and Products.Comprehensive Marketing Management on all platforms.Media Planning and Buying.Spokesperson on the Media Tour and Public Relations for each product launch.Planning, directing, and overseeing marketing activities with a results-oriented approach and supporting product development.Preparation of Management and Results Reports for each project.Development of Marketing Plans for each product

Master Of Business Administration - Mba, Reconocimiento Especial De Liderazgo De La Promoción

Diplomatura, Componente Docente En Educación Universitaria, 18 Puntos Promedio

Teorias del Aprendizaje. Técnicas y recursos instruccionales. Estrategias Enseñanza-Aprendizaje. Evaluación del Aprendizaje. Uso de las.

Diplomado, Gerencia De Social Media, 19 Puntos

Activities and Societies: - Actividades practicas sobre Marketing digital y campañas en redes sociales.

Licenciada, Publicidad

Activities and Societies: - Condecorada, por Ser la Graduando N° 2 en promedio de la Promoción

Locutor, Comunicación Social, 20

Activities and Societies: Grupo de Locutores de la Universidad Central de Venezuela Locutor Comercial N° 40935. Productor Nacional.