Karina Cachucho Pereira Email and Phone Number
Over 12 years of experience in the fields of Marketing, Business and Operations have allowed me to develop competencies and skills to create and lead Business Units. With a strong results-oriented approach, I have focused my professional career on: Strategic Business Consulting, Operations Project Management, B2B and B2C Digital Marketing Plans, E-commerce Strategies, and New Business Ventures. My transformational leadership approach takes teams to the next level.
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Regional Director Of OperationsEndavant Feb 2023 - PresentPanamáLeading with a strategic vision, driving excellence in the operational details of the business to ensure optimal company profitability through end-to-end projects and continuous improvement.Leading company transformation projects.Guiding the strategic planning and execution of the company's commercial projects and operations -
Regional Business DirectorPerform_Ly Oct 2021 - Apr 2023Leading a team of 40 individuals from the following departments: Accounts, Performance Media, Technology, Profiling Business Center, UX/UI Design, and New Business.Ensuring the achievement of annual, quarterly, and monthly objectives for revenue, costs, expenses, and EBITDA.Developing growth strategies for the in-house brand and guiding Business Leaders in the development of growth strategies for clients -
Account DirectorLdm Jan 2020 - Sep 2021PanamáLeading the Accounts, Sales Center, and overseeing the Campaigns, Design, and IT teams associated with the Business Unit.Keeping abreast of industry and client business knowledge.Identifying and seizing opportunities to contribute to the agency's new business efforts.Ensuring the profitability of the Business Unit.Building, developing, and ensuring the achievement of annual business objectives.Managing and controlling revenue, costs, and expenses for the Business Unit.Overseeing the growth and maintenance of the client portfolio for the Accounts team.Collaborating with Account Managers to plan strategies for key clients. -
Key Account Sr ManagerLatam Digital Marketing Sep 2017 - Dec 2019PanamaResponsible for the long-term development and growth of accounts. Industries: Real Estate, Education, B2B Services.Transforming knowledge of client's business objectives, internal and competitive opportunities, and client perception into digital marketing communication strategies.Influencing the efficiency and quality of work and advocating for the agency/client relationship.Managing client objectives, expectations, and timelines, and effectively communicating with the internal team.Capable of articulating, communicating, and presenting the work that delivers business success to clients and ensures the feasibility of delivery and implementation.Understanding the scope of work, resource requirements mapping, and budgets.Serving as a mentor/coach and/or direct manager for younger team members and supporting the development of these team members.Developing and maintaining high levels of team effectiveness (trust, communication, collaboration, productivity, diversity, engagement).Implementing a framework of strict quality controls and compliance to ensure the achievement of client objectives. -
Senior Marketing ClassifiedsMercadolibre.Com Aug 2015 - May 2017Responsible for the Marketing department in Venezuela, overseeing the management of brands such as TuCarro.com, TuInmueble.com, TuMoto.com, TuLancha.com, and MercadoLibre Servicios, reporting to the corporate office and the regional team.Planning, budgeting, and control of the marketing plan execution, encompassing both B2B and B2C strategies, with online and offline reach (email marketing, Display Advertising, etc.).Designing digital strategies and campaigns; Generating management reports based on metric analysis (Google Analytics, Comscore, MicroStrategy, Salesforce).Designing, executing, and monitoring internal and external promotional activities.Approving and directing campaigns for each of the brands.Planning, controlling, and executing the Marketing budget for Venezuela.Providing support in the assessment and analysis of new business opportunities.Generating reports with qualitative and quantitative analysis of the business and competition to enhance the user experience and lead to improved conversion rates for the business. -
Head Of New Business MarketingGrupo Últimas Noticias Jun 2013 - Jul 2015Caracas, VenezuelaProduct and Collectibles Launch.Marketing Plan.Spokesperson in Public Relations.Media Buying.Media Planning.Customer Management.Advertising Campaign Supervisor.Team Leader.Sales Management Supervisor. -
Coordinator Of New BusinessGrupo Últimas Noticias Oct 2010 - May 2013Caracas, VenezuelaLaunch of Optional Purchase Products: Collectibles, Gadgets, Books, and Products.Comprehensive Marketing Management on all platforms.Media Planning and Buying.Spokesperson on the Media Tour and Public Relations for each product launch.Planning, directing, and overseeing marketing activities with a results-oriented approach and supporting product development.Preparation of Management and Results Reports for each project.Development of Marketing Plans for each product -
New Business Marketing AnalystGrupo Últimas Noticias Aug 2008 - Sep 2010
Karina Cachucho Pereira Skills
Karina Cachucho Pereira Education Details
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Reconocimiento Especial De Liderazgo De La Promoción -
18 Puntos Promedio -
19 Puntos -
Publicidad
Frequently Asked Questions about Karina Cachucho Pereira
What company does Karina Cachucho Pereira work for?
Karina Cachucho Pereira works for Endavant
What is Karina Cachucho Pereira's role at the current company?
Karina Cachucho Pereira's current role is MBA | Digital Marketing | Business | Operations.
What schools did Karina Cachucho Pereira attend?
Karina Cachucho Pereira attended Universidad De Chile, Instituto Universitario De Mercadotecnia Isum, Universidad Católica Andrés Bello, Universidad 'alejandro De Humboldt', Universidad Central De Venezuela.
What are some of Karina Cachucho Pereira's interests?
Karina Cachucho Pereira has interest in Mercadeo, Campañas Publicitarias, Children, Education, Medios, Marketing Digital, Science And Technology, Rrpp, Publicidad, Redes Sociales.
What skills is Karina Cachucho Pereira known for?
Karina Cachucho Pereira has skills like Marketing Digital, Mercadotecnia, Redes Sociales, Publicidad, Microsoft Office, Plan De Marketing, Publicidad En Internet, Mercadotecnia En Medios Sociales, Comunicaciones De Marketing, Estrategia Empresarial, Estrategia De Mercadotecnia, Liderazgo De Equipos.
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