Karina Daidone Pimentel Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

Leader of the Social Projects area at Telefonica Foundation, she is responsible for developing partnerships and the third sector, focusing on the development of education in Brazil (mainly Public Basic Education), linking these to market technologies, such as increasing the presence of Internet in the country, access to training in distance education, among other fronts.Key activities:+ Market analysis, social deviations by regions and potential partnerships+ Interface with the Global team about potential projects+ Prospecting for partnerships with educational institutions and public secretaries + Development/adaptations of the Vivo portfolio to meet social demands+ Participation in important events in the area, in addition to social events+ Project management, with emphasis on ''Escolas Conectadas'' with impact on 50K educators+ Models of training educators throughout Brazil in distance education+ Management of the entire budget of the area, acting on deviations and needs+ Leadership of 8 people

São Paulo, São Paulo, Brasil

São Paulo E Região, Brasil

Leader of the entire strategic planning of the area, building the schedule of annual/seasonal actions of the Volunteer actions, focusing on Education, Culture & Diversity and Development, with ~40% engagement of all company employees.Key activities:+ Strategic planning of actions, aligned to the company's Global strategy+ Program development, aligned to the company's portfolio+ Project leader with focus on the development/improvement of the portfolio products+ Management of the international program, Vacaciones Voluntarias+ Search for partnerships with the market, presenting projects and potential social impacts+ Development of programs, such as: Recicla Vivo, Dia do Voluntariado, among others+ Management of the entire budget of the area, acting on deviations and needs+ Leadership of 5 people

São Paulo E Região, Brasil

As a member of the B2C Marketing team, she was responsible for analyzing/developing the entire strategy of Products, Offers and Sales of the company, in the Sales Channels, analyzing risks, needs and potential business, interfacing with 100% of the strategic areas of the company.Key activities:+ Development of the commercial planning of the Fixed and Mobile portfolio+ Market analysis, competitors and consumption trends (national and regional vision)+ Mapping of processes and needs, always focusing on the customer journey+ Structuring/management of commercial indicators, acting on deviations+ Creation of a communication package with the channels: commercial policy, training, offers, etc+ Proposals of incentive campaigns, accelerating operational results+ Interface/negotiation with Products, Offers and IT, for possible portfolio adjustments/corrections+ Leadership of 3 people

São Paulo E Região, Brasil

Leader of the B2C market intelligence area, she was responsible for generating insights for the entire business area and sales channels, analyzing products, consumer profile, offer adherence, new product launches, and quality research.Key activities:+ Market analysis and customer profiles+ Interface with the product team, supporting analysis for new products+ Monitoring the adherence of new offers+ market and competitor analysis: price, product, offer+ pricing strategies, recommending actions and corrections to the leaders+ Call center management to ensure research indicators+ Executive presentations with strategic and tactical proposals+ Leadership of 2 people

São Paulo E Região, Brasil

Leader of the Planning area of the VP of Engineering, she was responsible for building rationale as to volume of installations needed VS Sales Forecast, ensuring volume of people (Capacity), seasonality analysis, analysis of potential facilities, etc.Key activities:+ Analysis of sales results and trends+ Construction of the planning of installations of the Technical force+ Proposals for revision of people (Capacity); ensuring SLA and quality+ Interface with the Marketing and Sales teams, mapping opportunities+ Development of management indicators, generating reference books for the company+ Leadership of 12 people

São Paulo E Região, Brasil

Teacher of the Disciplines:>> Digital Marketing, Direct Marketing, Brand Building/Branding, Communication Planning, Relationship Marketing, Promotion and Merchandising, Media Planning.Also works as TCC Advisor.

São Paulo E Região, Brasil

As part of the Marketing team, she was responsible for the management of the VAS (Value Added Service) revenue, especially Messaging (SMS, MMS) and Content (Download).She also led the launching of unlimited packages, increasing 40% in the respective revenue.Leadership of 5 people.

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Educação Continuada, Advocacy E Políticas Públicas

Continuing Education, Socio-Environmental Responsibility And Social Impact

Continuing Education, Third Sector Management

Mba, Corporate Governance

Mestrado, Advertising, Merchandising & Media

Degree, Advertising And Marketing