Karina Daidone Pimentel

Karina Daidone Pimentel Email and Phone Number

Gerente de Projetos Sociais Sênior | Projetos de Educação @ Vivo (Telefônica Brasil)
São Paulo, SP, BR
Karina Daidone Pimentel's Location
Greater São Paulo Area, Brazil
Karina Daidone Pimentel's Contact Details

Karina Daidone Pimentel work email

Karina Daidone Pimentel personal email

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About Karina Daidone Pimentel

Professional with 19 years of experience, throughout this period she works with Marketing Management, Business Intelligence, and more recently, strategies for Social Responsibility of Organizations.She has experience in the entire Life-cycle of business strategy, working with strategic planning constructions, market research, product development, financial management, and sales strategy, proposing business models for face-to-face, remote and digital channels.5 years ago she made a career transition to the Social Responsibility area, taking on the role of Senior Social Project Manager at Telefônica Vivo, participating in the construction of action models for Culture & Diversity, Education, ESG and Volunteer Programs, leading project proposals, schedule management, communication, negotiations with partners, partnership prospecting, among other frontsAn Advertising graduate, she holds an MBA in Social Communication, Corporate Governance, Third Sector and Socio-Environmental Responsibility & Social Impact.Core Skills:+ Social Responsibility+ Third Sector + Social Projects+ Project Management+ Business Strategy+ Marketing Strategy+ Strategic Partnerships+ People Leadership

Karina Daidone Pimentel's Current Company Details
Vivo (Telefônica Brasil)

Vivo (Telefônica Brasil)

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Gerente de Projetos Sociais Sênior | Projetos de Educação
São Paulo, SP, BR
Karina Daidone Pimentel Work Experience Details
  • Vivo (Telefônica Brasil)
    Gerente De Projetos Sociais Sênior | Projetos De Educação
    Vivo (Telefônica Brasil)
    São Paulo, Sp, Br
  • Vivo (Telefônica Brasil)
    Senior Social Project Manager | Education Projects
    Vivo (Telefônica Brasil) Apr 2023 - Present
    São Paulo, Brasil
    Leader of the Social Projects area at Telefonica Foundation, she is responsible for developing partnerships and the third sector, focusing on the development of education in Brazil (mainly Public Basic Education), linking these to market technologies, such as increasing the presence of Internet in the country, access to training in distance education, among other fronts.Key activities:+ Market analysis, social deviations by regions and potential partnerships+ Interface with the Global team about potential projects+ Prospecting for partnerships with educational institutions and public secretaries + Development/adaptations of the Vivo portfolio to meet social demands+ Participation in important events in the area, in addition to social events+ Project management, with emphasis on ''Escolas Conectadas'' with impact on 50K educators+ Models of training educators throughout Brazil in distance education+ Management of the entire budget of the area, acting on deviations and needs+ Leadership of 8 people
  • Vivo (Telefônica Brasil)
    Social Project Manager | Education Projects
    Vivo (Telefônica Brasil) Feb 2022 - Mar 2023
    São Paulo, São Paulo, Brasil
  • Vivo (Telefônica Brasil)
    Social Projects Manager | Volunteer Programs
    Vivo (Telefônica Brasil) Mar 2018 - Jan 2022
    São Paulo E Região, Brasil
    Leader of the entire strategic planning of the area, building the schedule of annual/seasonal actions of the Volunteer actions, focusing on Education, Culture & Diversity and Development, with ~40% engagement of all company employees.Key activities:+ Strategic planning of actions, aligned to the company's Global strategy+ Program development, aligned to the company's portfolio+ Project leader with focus on the development/improvement of the portfolio products+ Management of the international program, Vacaciones Voluntarias+ Search for partnerships with the market, presenting projects and potential social impacts+ Development of programs, such as: Recicla Vivo, Dia do Voluntariado, among others+ Management of the entire budget of the area, acting on deviations and needs+ Leadership of 5 people
  • Vivo (Telefônica Brasil)
    Marketing Manager | Go To Market
    Vivo (Telefônica Brasil) Aug 2016 - Feb 2018
    São Paulo E Região, Brasil
    As a member of the B2C Marketing team, she was responsible for analyzing/developing the entire strategy of Products, Offers and Sales of the company, in the Sales Channels, analyzing risks, needs and potential business, interfacing with 100% of the strategic areas of the company.Key activities:+ Development of the commercial planning of the Fixed and Mobile portfolio+ Market analysis, competitors and consumption trends (national and regional vision)+ Mapping of processes and needs, always focusing on the customer journey+ Structuring/management of commercial indicators, acting on deviations+ Creation of a communication package with the channels: commercial policy, training, offers, etc+ Proposals of incentive campaigns, accelerating operational results+ Interface/negotiation with Products, Offers and IT, for possible portfolio adjustments/corrections+ Leadership of 3 people
  • Vivo (Telefônica Brasil)
    Market Intelligence Manager | Market Research
    Vivo (Telefônica Brasil) Dec 2013 - Aug 2016
    São Paulo E Região, Brasil
    Leader of the B2C market intelligence area, she was responsible for generating insights for the entire business area and sales channels, analyzing products, consumer profile, offer adherence, new product launches, and quality research.Key activities:+ Market analysis and customer profiles+ Interface with the product team, supporting analysis for new products+ Monitoring the adherence of new offers+ market and competitor analysis: price, product, offer+ pricing strategies, recommending actions and corrections to the leaders+ Call center management to ensure research indicators+ Executive presentations with strategic and tactical proposals+ Leadership of 2 people
  • Vivo (Telefônica Brasil)
    Planning Manager
    Vivo (Telefônica Brasil) Apr 2010 - Dec 2013
    São Paulo E Região, Brasil
    Leader of the Planning area of the VP of Engineering, she was responsible for building rationale as to volume of installations needed VS Sales Forecast, ensuring volume of people (Capacity), seasonality analysis, analysis of potential facilities, etc.Key activities:+ Analysis of sales results and trends+ Construction of the planning of installations of the Technical force+ Proposals for revision of people (Capacity); ensuring SLA and quality+ Interface with the Marketing and Sales teams, mapping opportunities+ Development of management indicators, generating reference books for the company+ Leadership of 12 people
  • Universidade Paulista
    Teacher | Communication Strategy
    Universidade Paulista Aug 2004 - Dec 2017
    São Paulo E Região, Brasil
    Teacher of the Disciplines:>> Digital Marketing, Direct Marketing, Brand Building/Branding, Communication Planning, Relationship Marketing, Promotion and Merchandising, Media Planning.Also works as TCC Advisor.
  • Nextel Brasil
    Marketing Coordinator | Revenue Management, Vas
    Nextel Brasil Feb 2008 - Mar 2010
    São Paulo E Região, Brasil
    As part of the Marketing team, she was responsible for the management of the VAS (Value Added Service) revenue, especially Messaging (SMS, MMS) and Content (Download).She also led the launching of unlimited packages, increasing 40% in the respective revenue.Leadership of 5 people.
  • Vivo (Telefônica Brasil)
    Product Manager | Profitability & Loyalty Planning
    Vivo (Telefônica Brasil) Apr 2005 - Feb 2008
    São Paulo E Região, Brasil
  • Young & Rubicam
    Account Executive
    Young & Rubicam 2004 - 2005
    São Paulo E Região, Brasil

Karina Daidone Pimentel Skills

Mobile Marketing Vas Marketing Strategy Marketing Management Market Planning Mobile Devices Digital Marketing Product Marketing Product Management Market Analysis Online Advertising Competitive Analysis E Commerce Business Planning Marketing Communications Marketing Sem Digital Media Business Strategy Team Leadership Strategic Planning Negotiation Management Telecommunications Advertising

Karina Daidone Pimentel Education Details

Frequently Asked Questions about Karina Daidone Pimentel

What company does Karina Daidone Pimentel work for?

Karina Daidone Pimentel works for Vivo (Telefônica Brasil)

What is Karina Daidone Pimentel's role at the current company?

Karina Daidone Pimentel's current role is Gerente de Projetos Sociais Sênior | Projetos de Educação.

What is Karina Daidone Pimentel's email address?

Karina Daidone Pimentel's email address is ka****@****ica.com

What schools did Karina Daidone Pimentel attend?

Karina Daidone Pimentel attended Fundação Getulio Vargas, Pontifícia Universidade Católica De São Paulo, Fundação Getulio Vargas, Fundação Getulio Vargas, Universidade Paulista, Universidade Paulista.

What are some of Karina Daidone Pimentel's interests?

Karina Daidone Pimentel has interest in Marketing Strategies, Innovation, Mobile Marketing, New Technology, Digital Media, Communication, Entertainment, Advertising, Buzz Marketing, Branding.

What skills is Karina Daidone Pimentel known for?

Karina Daidone Pimentel has skills like Mobile Marketing, Vas, Marketing Strategy, Marketing Management, Market Planning, Mobile Devices, Digital Marketing, Product Marketing, Product Management, Market Analysis, Online Advertising, Competitive Analysis.

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