Karina Daidone Pimentel Email and Phone Number
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Karina Daidone Pimentel personal email
Professional with 19 years of experience, throughout this period she works with Marketing Management, Business Intelligence, and more recently, strategies for Social Responsibility of Organizations.She has experience in the entire Life-cycle of business strategy, working with strategic planning constructions, market research, product development, financial management, and sales strategy, proposing business models for face-to-face, remote and digital channels.5 years ago she made a career transition to the Social Responsibility area, taking on the role of Senior Social Project Manager at Telefônica Vivo, participating in the construction of action models for Culture & Diversity, Education, ESG and Volunteer Programs, leading project proposals, schedule management, communication, negotiations with partners, partnership prospecting, among other frontsAn Advertising graduate, she holds an MBA in Social Communication, Corporate Governance, Third Sector and Socio-Environmental Responsibility & Social Impact.Core Skills:+ Social Responsibility+ Third Sector + Social Projects+ Project Management+ Business Strategy+ Marketing Strategy+ Strategic Partnerships+ People Leadership
Vivo (Telefônica Brasil)
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Gerente De Projetos Sociais Sênior | Projetos De EducaçãoVivo (Telefônica Brasil)São Paulo, Sp, Br -
Senior Social Project Manager | Education ProjectsVivo (Telefônica Brasil) Apr 2023 - PresentSão Paulo, BrasilLeader of the Social Projects area at Telefonica Foundation, she is responsible for developing partnerships and the third sector, focusing on the development of education in Brazil (mainly Public Basic Education), linking these to market technologies, such as increasing the presence of Internet in the country, access to training in distance education, among other fronts.Key activities:+ Market analysis, social deviations by regions and potential partnerships+ Interface with the Global team about potential projects+ Prospecting for partnerships with educational institutions and public secretaries + Development/adaptations of the Vivo portfolio to meet social demands+ Participation in important events in the area, in addition to social events+ Project management, with emphasis on ''Escolas Conectadas'' with impact on 50K educators+ Models of training educators throughout Brazil in distance education+ Management of the entire budget of the area, acting on deviations and needs+ Leadership of 8 people -
Social Project Manager | Education ProjectsVivo (Telefônica Brasil) Feb 2022 - Mar 2023São Paulo, São Paulo, Brasil -
Social Projects Manager | Volunteer ProgramsVivo (Telefônica Brasil) Mar 2018 - Jan 2022São Paulo E Região, BrasilLeader of the entire strategic planning of the area, building the schedule of annual/seasonal actions of the Volunteer actions, focusing on Education, Culture & Diversity and Development, with ~40% engagement of all company employees.Key activities:+ Strategic planning of actions, aligned to the company's Global strategy+ Program development, aligned to the company's portfolio+ Project leader with focus on the development/improvement of the portfolio products+ Management of the international program, Vacaciones Voluntarias+ Search for partnerships with the market, presenting projects and potential social impacts+ Development of programs, such as: Recicla Vivo, Dia do Voluntariado, among others+ Management of the entire budget of the area, acting on deviations and needs+ Leadership of 5 people -
Marketing Manager | Go To MarketVivo (Telefônica Brasil) Aug 2016 - Feb 2018São Paulo E Região, BrasilAs a member of the B2C Marketing team, she was responsible for analyzing/developing the entire strategy of Products, Offers and Sales of the company, in the Sales Channels, analyzing risks, needs and potential business, interfacing with 100% of the strategic areas of the company.Key activities:+ Development of the commercial planning of the Fixed and Mobile portfolio+ Market analysis, competitors and consumption trends (national and regional vision)+ Mapping of processes and needs, always focusing on the customer journey+ Structuring/management of commercial indicators, acting on deviations+ Creation of a communication package with the channels: commercial policy, training, offers, etc+ Proposals of incentive campaigns, accelerating operational results+ Interface/negotiation with Products, Offers and IT, for possible portfolio adjustments/corrections+ Leadership of 3 people -
Market Intelligence Manager | Market ResearchVivo (Telefônica Brasil) Dec 2013 - Aug 2016São Paulo E Região, BrasilLeader of the B2C market intelligence area, she was responsible for generating insights for the entire business area and sales channels, analyzing products, consumer profile, offer adherence, new product launches, and quality research.Key activities:+ Market analysis and customer profiles+ Interface with the product team, supporting analysis for new products+ Monitoring the adherence of new offers+ market and competitor analysis: price, product, offer+ pricing strategies, recommending actions and corrections to the leaders+ Call center management to ensure research indicators+ Executive presentations with strategic and tactical proposals+ Leadership of 2 people -
Planning ManagerVivo (Telefônica Brasil) Apr 2010 - Dec 2013São Paulo E Região, BrasilLeader of the Planning area of the VP of Engineering, she was responsible for building rationale as to volume of installations needed VS Sales Forecast, ensuring volume of people (Capacity), seasonality analysis, analysis of potential facilities, etc.Key activities:+ Analysis of sales results and trends+ Construction of the planning of installations of the Technical force+ Proposals for revision of people (Capacity); ensuring SLA and quality+ Interface with the Marketing and Sales teams, mapping opportunities+ Development of management indicators, generating reference books for the company+ Leadership of 12 people -
Teacher | Communication StrategyUniversidade Paulista Aug 2004 - Dec 2017São Paulo E Região, BrasilTeacher of the Disciplines:>> Digital Marketing, Direct Marketing, Brand Building/Branding, Communication Planning, Relationship Marketing, Promotion and Merchandising, Media Planning.Also works as TCC Advisor. -
Marketing Coordinator | Revenue Management, VasNextel Brasil Feb 2008 - Mar 2010São Paulo E Região, BrasilAs part of the Marketing team, she was responsible for the management of the VAS (Value Added Service) revenue, especially Messaging (SMS, MMS) and Content (Download).She also led the launching of unlimited packages, increasing 40% in the respective revenue.Leadership of 5 people. -
Product Manager | Profitability & Loyalty PlanningVivo (Telefônica Brasil) Apr 2005 - Feb 2008São Paulo E Região, Brasil -
Account ExecutiveYoung & Rubicam 2004 - 2005São Paulo E Região, Brasil
Karina Daidone Pimentel Skills
Karina Daidone Pimentel Education Details
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Advocacy E Políticas Públicas -
Socio-Environmental Responsibility And Social Impact -
Third Sector Management -
Corporate Governance -
Advertising, Merchandising & Media -
Advertising And Marketing
Frequently Asked Questions about Karina Daidone Pimentel
What company does Karina Daidone Pimentel work for?
Karina Daidone Pimentel works for Vivo (Telefônica Brasil)
What is Karina Daidone Pimentel's role at the current company?
Karina Daidone Pimentel's current role is Gerente de Projetos Sociais Sênior | Projetos de Educação.
What is Karina Daidone Pimentel's email address?
Karina Daidone Pimentel's email address is ka****@****ica.com
What schools did Karina Daidone Pimentel attend?
Karina Daidone Pimentel attended Fundação Getulio Vargas, Pontifícia Universidade Católica De São Paulo, Fundação Getulio Vargas, Fundação Getulio Vargas, Universidade Paulista, Universidade Paulista.
What are some of Karina Daidone Pimentel's interests?
Karina Daidone Pimentel has interest in Marketing Strategies, Innovation, Mobile Marketing, New Technology, Digital Media, Communication, Entertainment, Advertising, Buzz Marketing, Branding.
What skills is Karina Daidone Pimentel known for?
Karina Daidone Pimentel has skills like Mobile Marketing, Vas, Marketing Strategy, Marketing Management, Market Planning, Mobile Devices, Digital Marketing, Product Marketing, Product Management, Market Analysis, Online Advertising, Competitive Analysis.
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