Karina Ganau Bellot Email & Phone Number

The Woodlands, Texas, United States

Ciudad De México Y Alrededores, México

• Understanding of customer needs and opportunities in the industry in order to coordinate the development of media strategies off/on in order to achieve client objectives • Responsible of resources (front office & middle office team) and P&L account; looking for new business opportunities • Management of Global team (from client and agency) • Customer Relationship (marketing and media teams) • Ensure quality and delivery of operation for compliance with KPIs

Mexico City Area, Mexico

Mexico City Area, Mexico

Distrito Federal, Mexico

• Responsible for managing internal agency resources (Creativity, Social Media, Social Listening, Paid Media, Research, Design & Develop - through a group of 16 Project Managers) and the project implementation and relationship with the client; ensuring the quality, delivery time and achieving the objectives of the digital strategy: • Evaluation of customer needs, digital strategy design and communication plan and media supporting the client business strategy• Selection and management of multidisciplinary teams for the implementation of the strategy • Creation and implementation of methodologies, processes, work schedules and indicators for project management with key customers • Management of customer needs in order to identify new business opportunities• Design and implementation of pricing strategy and discounts • Responsible for project profitability and control of budget/resources

Reporting to the Regional Marketing Manager for the Andean Region (Venezuela, Colombia and Ecuador), a Fortune 500 Company with a 200 million dollar operation in this market. Managed the development and execution of marketing brand plans and product strategies, product launches, positioning, pricing, sales volume, communicational programs (media, promotions, discount, merchandising, direct marketing) for the Car, SUV and Pick up categories throughout the Andean region, with an advertising budget of over US$8 million per year. The position had 4 direct reports: 1 Brand Manager Analyst, 1 Budget Coordinator, 1 Web Page Coordinator, 1 Event Coordinator; as well as management of 20 team members from various PR agencies. • Achieved leadership of segments C and D after a successful Ford Fusion product launch• Determined and led campaign (managing advertising PR events throughout the region) achieving the following 2007 results: Top Of Mind - 35% (1st position), Brand Interest - 58% (3rd position) and Purchase Consideration - 30% (3rd position)• Increased 20% of revenue after the Ford Mustang introduction

Performed planning for three markets (Colombia, Ecuador and Venezuela) with a complex network of international suppliers (sourced across six continents), raw material local suppliers and manufacturing subcontract vendors for a total of 9k CDK part numbers; Structure of 5 direct staff.Managed Scheduling, Labor Planning, Equipment Planning, Cost Planning, Production Planning, Supply Planning, Scheduling and Releasing (PS&R), Just in Time (JIT), Customer Satisfaction, Sales & Marketing.• Served as liaison between production and commercial areas to develop annual forecast and develop production program (manning, equipment, materials, etc.) considering up to 16 different catalogs and an average of 150 units per day for local market (Venezuela) and export market (Colombia and Ecuador) • Led execution of the daily production program considering plant productivity, product tag time, volume and mix per catalogue decreasing from 5% to 2% the production losses• Coordinated supplier constraint management meeting for local (Venezuela & Colombia) and imported suppliers (USA, Brazil, Argentina) increasing production accomplishment in 3%

Managed Programming, Scheduling and Releasing (PS&R), Traffic & Customs Directors, as well as Material Handling departments. Structure of 10 analysts and 5 hourly people. • Controlled material flow of over 6,000 different part numbers from 5 countries decreasing 30% of airfreight and 2% of production losses (60 vehicles per month)• Coordinated Engineering Change implementation and Balance Out process in order to reduced obsolescence by 15% by leading and aligning a multi functional team of hourly and salary people• Led implementation of Advanced Planning process for consignment material

Managed packaging design and material flow in the plant to ensure continuous production. Developed designs and consolidation processes with multicultural teams from the Americas, Europe and Asia.Managed Logistics and Distribution, Warehousing, Synchronous Material Flow, Material Handling, Quality Management and Product Costing processes, Consolidation Process, Packaging Design.• Led the new programs packing design and coordinated consolidation process by suppliers in Brazil and USA• Led CKD (Complete Knock Down) process opportunities to improve Mark Up, vehicle Transfer Price and Logistic Costs• Led Material Handling & Packaging Workgroup to best in plant (Level 7 from level 4)

Mba, Global Mba For International Managers

Activities and Societies: Graduation with Honors

Mba

Green Belt Certified

Ingeniero Industrial