AeroLeads people directory · profile
Karina Rivera Email & Phone Number
Senior Global Consumer Marketing Executive Who Drives Business Growth Through Customer and Digital Transformation | Integrated Marketing | Strategic Partnerships | Business Turnarounds
at
BMI Companies
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Global Consumer Marketing Executive Who Drives Business Growth Through Customer and Digital Transformation | Integrated Marketing | Strategic Partnerships | Business Turnarounds
Location
Miami, Florida, United States
Company size
Who is Karina Rivera? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Karina Rivera is listed as Senior Global Consumer Marketing Executive Who Drives Business Growth Through Customer and Digital Transformation | Integrated Marketing | Strategic Partnerships | Business Turnarounds at BMI Companies, a company with 1115 employees, based in Miami, Florida, United States. AeroLeads shows a matched LinkedIn profile for Karina Rivera.
Karina Rivera previously worked as Vice President & Product Marketing Manager at Ocean Bank and Executive Consultant/ Affiliate - Banking, Payments, Insurance at Renascentia Enterprises. Karina Rivera holds Direct Marketing Certificate, Marketing from New York University.
Company email context
Email format at BMI Companies
This section adds company-level context without repeating Karina Rivera's masked contact details.
BMI Companies
Review company-level records connected to Karina Rivera before choosing the right outreach path.
Profile bio
About Karina Rivera
Global Marketing executive with experience in banking, payments, insurance, financial and consumer services with global leading companies such as American Express, Citibank and MetLife. Successful in capitalizing market opportunities in B2B and B2C businesses, delivering business growth through partner, customer and digital transformation, inspiring cross-functional teams to interconnect flawlessly across complex matrix structures. Consistent record of positioning organizations for success, through a deep understanding of their business vectors, strong client, customer and market focus, teamwork, collaboration, and innovation, I help companies achieve their marketing targets while delivering revenue. Proven ability leading teams through successful transformations. Areas of expertise: • Leadership: Change & Transformation; In-depth understanding and management of the seamless integration of marketing, sales and operations needed to create a memorable customer experience; Large Scale, complex Program Management; Agile Development; Proven ability to identify, retain and inspire teams, using collaboration as the foundation of great matrix, cross-functional teams. • Consumer Marketing: Design & Implementation of Customer-First Marketing Strategies; Customer Lifecycle Management Strategies; Insights-led Integrated Campaign Development, Planning & Execution; Differentiated Brand Value Proposition Development; Branding; Integrated Marketing Communications; Strategic Partnerships and Alliances; Customer Acquisition & Retention; Development of Omnichannel Customer Experience; Market Research; New Product Development (NPD) roadmap and go-to-market strategies; Customer Journey Mapping & Experience Design; Media. • Omnichannel Customer Experience: NPS metric as a shared goal fully aligned with Customer First corporate strategies; Customer Decision Journey mapping (CDJ) & strategy design, cross-sell optimization and attrition reduction of High Value and High Risk Portfolio Segments.• Marketing Analytics: Customer Lifetime Value; ROI Based Marketing; Single Customer View, CRM Implementation and Customer Dashboards.
Current workplace
Karina Rivera's current company
Company context helps verify the profile and gives searchers a useful next step.
Bmi Companies
12 roles · 30 years
Karina Rivera work experience
A career timeline built from the work history available for this profile.
Vice President & Product Marketing Manager
CurrentResponsible for defining a comprehensive integrated marketing strategy and plan to drive bold brand amplification and brand preference for a brand that was built from the inside out. Guiding the creative process to develop narratives that align with customer values, whether we are bringing a new product or service to market, or to demonstrate.
Dec 2023 - Present
Executive Consultant/ Affiliate - Banking, Payments, Insurance
Global Consumer Marketing and Communications Executive providing consulting services that drive business growth through a deep knowledge of client ‘strategic critical few’, integrated marketing in B2B and B2C business models, and digital transformation while developing frameworks to accelerate execution. I utilize my extensive experience in financial.
Jan 2022 - Dec 2023
Head Of Customer Engagement - Latin America
Developed and implemented end-to-end customer lifecycle management strategies, leading to significant improvement in customer loyalty and portfolio attrition reduction. Oversaw B2B and B2C targeted loyalty and retention strategies across 6 countries in region, combining enriched customer data, analytics and digital to differentiate and disrupt, delivering.
Mar 2018 - Jan 2022
Chief Marketing Officer - Latin America
Accelerated strategic, consumer-led growth in in the LAC region, integrating delivery of marketing services, closely aligning business and partner imperatives with key marketing plan and initiatives. Assembled first Latin America regional marketing team of eleven country level marketing leaders delivering value and competitive differentiation. Defined a.
Sep 2014 - Mar 2018
Svp, Regional Marketing And Branding Consumer Bank - Latin America
Designed and implemented marketing and communication strategies. Drove strategic marketing priorities fully aligned with business goals. Proved case for reduced number of high-impact experiential marketing activities per country, increasing overall effectiveness of strategy and depth of impact. Collaborated with a cross-functional team in the launch of the.
Apr 2012 - Sep 2014
Vp, Business Development Consumer Bank - Latin America
Supported implementation of Global Path to World Class strategy leading oversight of key strategic projects to drive product optimization and business growth. Managed a team of five direct reports. Assisted with internal audits and changes driven by tight regulatory environment, achieving satisfactory reviews in all audited businesses across the region..
Feb 2010 - Apr 2012
Vp, Marketing & Customer Relationship Deepening Consumer Bank - Latin America
Developed, communicated, and implemented marketing programs throughout customer lifecycle contributing to net account growth across cards and retail banking products in 11 countries. Drove customer early engagement programs including development and testing of initial offers and value proposition increasing early activation and spend. Led customization and.
Apr 2006 - Feb 2010
Vp, Marketing & Cross-Sell, Consumer Bank - Latin America
Led Latin America’s growth plans by acquiring and strengthening relationships with existing customers through cross-sell, while integrating Citibank’s call centers to the overall Marketing and Channel Distribution Strategy. Increased inbound sales 60% over 18-months period by creating new compensation structure, product training and targeted campaigns..
Jul 2005 - Apr 2006
Senior Marketing Manager, International Markets
2002 - 2005
~3 yrs
Marketing Manager, Latin America & Caribbean Division
1999 - 2002
~3 yrs
Cross-Sell Senior Analyst, Us Market
1996 - 1999
~3 yrs
4 education records
Karina Rivera education
Direct Marketing Certificate, Marketing
New York University
Leadership Program
Harvard Business School
Ba, Marketing
University Of Phoenix
Education record
University Of Buenos Aires
FAQ
Frequently asked questions about Karina Rivera
Quick answers generated from the profile data available on this page.
What company does Karina Rivera work for?
Karina Rivera works for BMI Companies.
What is Karina Rivera's role at BMI Companies?
Karina Rivera is listed as Senior Global Consumer Marketing Executive Who Drives Business Growth Through Customer and Digital Transformation | Integrated Marketing | Strategic Partnerships | Business Turnarounds at BMI Companies.
Where is Karina Rivera based?
Karina Rivera is based in Miami, Florida, United States while working with BMI Companies.
What companies has Karina Rivera worked for?
Karina Rivera has worked for Bmi Companies, Ocean Bank, Renascentia Enterprises, Metlife, and Citi.
How can I contact Karina Rivera?
You can use AeroLeads to view verified contact signals for Karina Rivera at BMI Companies, including work email, phone, and LinkedIn data when available.
What schools did Karina Rivera attend?
Karina Rivera holds Direct Marketing Certificate, Marketing from New York University.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial