Karīna Gintere Email & Phone Number

Riga, Lv

Riga, Latvia

As a Brand Manager, I handle a wide range of communication projects from creative concept and strategy to project planning and execution. Originally starting as a Social Media Manager, my extensive experience in employer branding and PR enabled me to expand the team's project scope. I now oversee social media, speaking engagements and media relations, events, sponsorships, and branding projects, while also supporting strategic internal communication projects with my expertise in employer… Show more As a Brand Manager, I handle a wide range of communication projects from creative concept and strategy to project planning and execution. Originally starting as a Social Media Manager, my extensive experience in employer branding and PR enabled me to expand the team's project scope. I now oversee social media, speaking engagements and media relations, events, sponsorships, and branding projects, while also supporting strategic internal communication projects with my expertise in employer branding and community building. Show less

Riga, Latvia

Riga, Latvia

As Helve's Communications Manager, I managed all PR and social media communication while supporting their B2B sales strategy through media relations, blog posts, ads, web updates, newsletters, and client events.

Rockville, Maryland, United States

I joined the JBANC team in Washington, DC, through a BAFF fellowship, where I worked on policy tracking, Baltic-American community building, and engaged with Congressional staffers on Baltic advocacy. I also organized Baltic Advocacy Days 2022, overseeing logistics and content for advocate recruitment and training. Part of my daily duties was overlooking all public communication and community building activities such as newsletters, online events and social media.

Riga, Latvia

During my time at Longenesis, I led the enhancement of their Business Development strategy by implementing diverse growth hacking techniques. This included supervising product branding initiatives and raising awareness through channels such as media relations, conference participation, partnerships, as well as managing daily social media engagement and newsletter campaigns. Additionally, I assumed responsibility for internal communications and contributed to employer branding efforts.

Riga, Latvia

In addition to my ongoing efforts in branding and awareness-raising activities, I undertook the responsibility of cultivating partnerships with academic and commercial entities. This encompassed the development and launch of a new educational test module focusing on reproductive health tests. The successful introduction of this module not only contributed to advancements in public health research but also served the PR objectives of our partners.

Riga, Latvia

Upon joining the Skrinings.lv team, I planned and executed the successful public launch of the new platform, concurrently focusing on media and influencer relations to increase visibility and expand the user base. In a remarkably short timeframe, over 6000 Latvian women completed the platform's primary tool, the breast cancer risk assessment test. This significant uptake provided us with substantial data to initiate our first research endeavor and secure initial partnerships.

Philadelphia, Pennsylvania, United States

Through content development and account management, I focused on expanding the social media audience and presence for three of the think-tank's programs – Baltic, Eurasia, and Black Sea. Additionally, I provided assistance to the team by gaining hands-on experience in podcast editing using Adobe Audition. This remote opportunity arose at the onset of the Covid-19 pandemic, which unfortunately prevented me from joining the team in person as a Baltic-American Freedom Foundation (BAFF) trainee.

Riga, Latvia

I was overlooking our clients’ external communication projects related to employer branding – starting with recruitment and employer branding campaigns up to CSR projects. Besides leading all PR related projects at ERDA, I also got hands on experience in projects related to internal communication, value workshops, as well as development of employer branding strategies and recruitment campaigns. My experience also includes the complex task of community building while overseeing daily operations… Show more I was overlooking our clients’ external communication projects related to employer branding – starting with recruitment and employer branding campaigns up to CSR projects. Besides leading all PR related projects at ERDA, I also got hands on experience in projects related to internal communication, value workshops, as well as development of employer branding strategies and recruitment campaigns. My experience also includes the complex task of community building while overseeing daily operations of social movement "Latvija strādā" with a set of diverse stakeholders including Latvian expats, state institutions and competing private businesses. Show less

Riga

As an Account Manager I got to plan and execute both national and transnational PR campaigns as well as develop and execute PR strategies for multinational clients across the Baltics and Europe. My hands on work experience spans between use of classical PR and PA tools such as media relations, event management and stakeholder mapping up to digital communication and influencer relations. My main clients covered fields of transportation, retail and energy.

Riga

As an Account assistant I supported various Account Managers in technical execution and planning of PR projects. Throughout this experience I got to know PR and PA project execution inside out while working with clients representing retail, transportation, telecommunications, politics, energy and etc.

Tallinn

My daily tasks included maintenance of social media profiles as well as culture and travel blog owned by Estonian Institute both content wise and from strategical planning perspective. Throughout my internship I planned and developed international grant applications for joint Latvian and Estonian culture projects.

Riga

As an HR team assistant I supported HR team in everyday tasks such as archive maintenance, daily employee problem-solving and document preparation (contracts, job descriptions, references, notices) as well as helped to enrich and maintain internal culture through training and event organisation.

Master’S Degree, Strategic Management And Public Relations

Bachelor'S Degree, Law And Diplomacy

Activities and Societies: Member of the Student Association's PR committee (2013-2014)

High School

Activities and Societies: Member of the Student Council’s Finance Committee (2011-2012)