Karina Haertel Email & Phone Number

I am a multilingual professional with over 15 years’ experience in developing digital strategies. I am enthusiastic about how Digital Transformation and Artificial Intelligence are changing the media scenario and evolving social behavior. I am keen on using digital analytics to develop creative and targeted strategies. On the other hand, I support an ethical and positive usage of media to build a more just and sustainable society, without prejudices.Throughout the course of my career, I have worked for global brands in agencies such as McCann Erickson, Leo Burnett, JWT and Mindshare. I collaborated to increase awareness and digital conversions of different brands through innovative campaigns and projects.✔PROJECT LEAD: I am used to managing complex projects with different budgets, as well as handling relationships with internal and external stakeholders such as media vendors, webmasters, creative, media and social media agencies. I am very experienced in identifying strategic key elements for communication campaigns such as targets, media trends and market insights.✔DIGITAL MARKETING STRATEGIST: I am skilled in digital advertising and I am very familiar with its main touchpoints such as display & video advertising, social media, SEM, SEO, and email marketing. I am expert at establishing KPIs and monitoring the acquisition funnel through automated reports. I am also experienced in managing creative assets and campaign websites.✔VOLUNTEERING: In Brazil, I participated for several years at food aid programs targeted to the vulnerable population of Sao Paulo city and Vale do Ribeira. In Italy, I am collaborating since 2014 with a non-profit by organizing and promoting events, as well as developing its digital marketing activities through fundraising, email marketing, direct marketing, and social network.

Listed skills include Marketing Communications, Digital Marketing, Strategia Digitale, Advertising, and 16 others.