Run and own a print and photography business completely independently. Reaching over 500 million impressions on social media. Follow along on our TikTok journey - karina_horton9.

Assisting with driving web traffic through the planning and execution of online advertising and SEO whilst aligning with the company’s marketing goals and generating online sales. Working closely with manager, you will be responsible for advertising content, managing ads, and reporting and managing web performance.- Uploading and maintaining products for online sale- Overseeing the online launch for new collections and executing supporting advertising- Maintain the operations of Shopify Plus store and stay up to date with processes, apps and plugins that will support the operations of the business- Implementing supporting technologies that are best available options to support the operations of the company- Suggest and implement new features to develop brand awareness- Developing advertising strategies to increase buy interest in products, resulting in online sales- Conduct regular e-commerce “health checks” including customer checkout experience and online presence- Improving online customer experienceIdentify problem areas that may be preventing online growth and provide informed suggestions to help resolve and improve- Monitoring project progress from planning to execution to ensure it remains focused and evaluate it’s effectiveness- Perform research on current benchmark trends and audience preferences- Staying up to date with knowledge on Google Analytics, Google Shop, Google Ads, - Shopify Plus, Instagram, Facebook, Facebook Ads and website performance and trends in social media, design tools and online applications to drive web traffic and generate sales- Email Marketing- Google Analytics and Social Media platforms- Supporting the company in an IT capacity- Creating journal posts to support engagement, SEO and brand identity- Managing the Instagram, LinkedIn and Facebook account- Conduct and present WIP Meetings- Client care on Instagram- Content creation for Instagram, Facebook, Linkedin and Tik Tok

Responsibilities include:Social Media Strategy:- Liaising with videographers and photographers to produce video contentfor our social media and online property listings- Creating social media calendars & scheduling posts- Boosting posts- Creating social media campaigns via Ads Manager (occasionally)-appraisal ads/lead generation ads, sales results graphics, publicizingreviews from REA/RMA etc.- Analyzing social media insights and engagement- Assisting with DM’s and enquiries- Follower engagement- Sending out social media invites via MailChimpCRM Management & Digital Marketing:- EDM’S- text and email marketing- CRM & database management- categorising buyers, adding notes,entering client information, adding listings/buyers, uploading SOI’s etc.- Physical marketing collateral- At A Glance, Extra Features Lists etc.- Internal newsletter- Creating enquiry templatesAdvertising:- Copywriting for property advertisements (occasionally)- Creating advertising schedules & campaign calendars- Uploading our properties to Domain, Homespace & Realestate.com- Advertising admin- coordinate appropriate boards and brochures(occasionally)Admin:- Sales campaign reports- downloading and sending reports from Domain& Realestate.com to vendors/ answering their questions- Sending vendor review requests on RMA/REA- Getting contracts from solicitors & uploading them to our database- Uploading sales videos onto the TV- Monthly commission report

LeasePLUS group is primarily a financial services organisation providing salary packaging and novated leasing products as a part of 5 companies and 19 brands.Key Responsibilities:• Assist in the coordination of marketing plan implementation and evaluation across all of the Groups brands to build brand equity, customer acquisition engagement and retention.• Social media coordination by creating engaging weekly posts that align with brand objectives, brand guidelines and marketing plan strategies across Facebook, Instagram, LinkedIn and Twitter.• Social media marketing campaign support and reporting developed and created Facebook Google and Instagram campaigns to reach our target audiences increase client engagement, and generate profitable actions. Conducted monthly reports and with the Marketing Manager.• Graphic design creates marketing content and images such as brochures, flyers, digital assets, and posters using Adobe InDesign and Photoshop.• Website management and updates across Shopify platforms.• Content creation photoshoot support• Digital advertising coordination campaign support and reporting• Research and competitor analysis: Research competitive products by identifying and evaluating product characteristics, market share pricing and advertising, maintain a research database.

Femmé Organic launched in March 2021 with sustainable, biodegradable, cruelty-free, 100% certified organic period care range. My role was designing marketing materials, creating content for social media, overall social media management, running Facebook, Google and Instagram ads through Facebook Business and sending out weekly emails through Mailchimp. Since its launch, we have collaborated with Sol Cups, Jaggad and TJ Swim. Key Responsibilities:• Digital Marketing using Facebook Business Ad Manger • Social Media Management• Content Creation• Influencer Marketing• Email Marketing• Campaign Management• Website Development• SEO Strategies• Analytics Reports• Develop Marketing Plans• Schedule Social Media Posts• Boost posts• Analyse and Build Reports on Social Media Insights

I worked at The Neighbours Cellar on a part time basis since they started up in 2020. They’re a personalised wine company located here in Melbourne. I run their social media and took photographs to post on their social platforms. I design labels on Photoshop, Canva and InDesign, conduct weekly giveaways and create customer engagement through fortnightly trivia. I run their Tik Tok, Instagram and Facebook.Key Responsibilities:• Influencer Marketing• Graphic Design• Social Media Marketing• Content Creation• Customer Engagement• Marketing Campaigns• Photoshoot Management• Schedule Social Media Posts

I conducted work experience to assist the marketing team at Firbank Grammar School and to build my skills. I conducted quality control, built customer retention and loyalty and sourced banded marketing materials according to the schools’ eco friendly values.Key Responsibilities:• Website Management • Research• Marketing