Karina Jiménez Elías Email & Phone Number

Monterrey, Nuevo León, México

- Drive growth opportunities, achieving a USD$1.6M monthly sales increase through market and data analysis.- Report product launch progress to U.S. commercial and marketing executives.- Led multidisciplinary teams across six countries, coordinating new product development with key stakeholders.- Oversee product launch delivery, ensuring timelines, budgets, and ISO/ANSI quality standards.- Manage risks, negotiate EXW and FOB pricing, and make decisions that boost margins.- Coordinate the delivery of samples and first production runs (FOB or DDP) to clients and U.S. business units.- Enhaced direct communication with top 10 client executives, leading the delivery of marketing tools to strengthen key relationships.

San Pedro Garza García, Nuevo León.

-Led the design and development of new products using market studies and data analysis, launching numerous series annually. This contributed significantly to Lamosa Mexico's sales and increased market share, strengthening brand position and visibility.-Conducted benchmarking and created innovative proposals for new products in line with market trends. Planned, executed, and supervised prototype creation, successfully launching new series each semester.-Ensured product development and manufacturing met required formats and finishes according to ISO standards. Led multiple special projects, meeting technical specifications and requirements.

Monterrey, Nuevo León, México

-Innovated and led prototype development tailored to the specific requirements of key clients such as Shaw, ATS, The Home Depot US, Lowe's US, Emser, Floor & Decor demonstrating a keen ability to translate customer needs into tangible products.-Spearheaded the selection and development of new products for the Lamosa USA portfolio, playing a pivotal role in portfolio strategy and expansion.-Designed and presented the 2018 portfolio of new products at the Coverings trade show in Atlanta, GA, significantly boosting brand visibility and market engagement through strategic exhibition planning and execution.-Managed product development initiatives across 9 facilities in Mexico, producing client-specific prototypes that enhanced product quality and forged strategic partnerships with major clients.

San Pedro Garza García, Nuevo Leon

-Spearheaded the conceptualization and design of innovative ceramic products, leveraging in-depth process knowledge to align with production capabilities.-Played a key role in the development and expansion of new product lines for the Porcelanite and Firenze brands, contributing to portfolio diversification and brand strength.-Conducted comprehensive benchmarking analysis with Firenze brand distributors to inform product development strategies and ensure competitive market positioning.-Coordinated with suppliers to facilitate the seamless initiation of production for new product lines, ensuring an efficient transition from design to manufacturing.-Designed engaging product displays for major industry events, notably EXPO CIHAC 2015, enhancing brand visibility and product presentation through strategic layout planning.

Creation of custom furniture (ceilings, doors, bars, kitchens, sofas, dining rooms, dressing rooms) based on client needs.Interior design consulting, furniture ergonomics as well as the use of materials and textures in the final design.Sales.Inventory control.Customer service.Direct dealings with suppliers.

Master Of Business Administration - Mba, Business Administration And Management, General

Licenciatura, Industrial And Product Design

Build Program, Entrepreneurship/Entrepreneurial Studies